In today's episode, I chat with Cesar, CEO at Genkinfy, about building cold email engines for B2B companies in Spain and Latin America targeting underdigitalized industries with 60-year-old CEOs.

We explore his creative subsidy campaign for a marketing agency that generated 159 leads in two months (during summer vacation season) by personalizing emails based on Instagram followers, posting frequency, and SEO metrics scraped through Clay - tailoring messages differently for companies with high followers but no posts versus high posts but no followers. Cesar shares his tandem outreach tactic of mentioning the CEO to the VP of Sales and vice versa to get both on calls for company-wide decisions. He discusses his unconventional journey from hiding in bank bathrooms to take client meetings while working full-time in corporate, trying Spanish teaching academies and newsletters before discovering cold email, and his prediction that most AI tools will die like crypto altcoins while Clay continues dominating. Cesar's advice: learn or die (you're dead if you're one month behind), follow people ahead filtering information for you, and choose losing money over losing time - money comes back, time never does.

Enjoy 🙂

(00:00) Introduction to Outbound Wizards
(00:27) What Genkinfy Does and Geographic Focus
(01:55) The 90-Day Onboarding Process
(04:11) Creative Campaign: Subsidy Offer + Instagram Personalization
(05:21) 159 Leads in Two Months (During Spanish Summer)
(06:50) Tandem Outreach: Mentioning CEO to VP and Vice Versa
(08:28) Journey from Banking to Hiding in Bathrooms for Client Calls
(09:33) Building a Spanish Academy Newsletter → Cold Email Agency
(11:03) Working 4x More for 4x Less Money (But Loving It)
(12:12) Future Predictions: AI Tool Extinction Like Crypto Altcoins
(13:38) Clay's Adoption Curve in Traditional Sales Markets
(13:51) Advice: Learn or Die (One Month Behind = Dead)
(15:25) Closing and Contact Information

🔗 CONNECT WITH CESAR

👥 LinkedIn

🔗 CONNECT WITH SAURAV

🎥 YouTube Channel

🐦 X (Twitter)

📸 Instagram

💻 Website

👥 LinkedIn
📧 Email - saurabh@salesrobot.co

🙏 LEAVE A REVIEW If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Apple Podcasts to help others discover the show :)

👋🏼 GET IN TOUCH You can also reach out with any feedback, ideas or thoughts about the lessons you've learned from the episodes.

In today's episode, I chat with Kai, solutions director at Repath, about quantifying future climate risks into financial metrics for energy operators and infrastructure investors.

We explore his creative automated workflow using custom RSS feeds in Clay that filter relevant news through agents, ping a private Slack for validation, then route to AirOps for multi-style LinkedIn content creation and Buffer scheduling - getting thought leadership posts live in 5 minutes. Kai shares his planned inbound mechanism where prospects input minimal data on their assets, Clay enriches and segments them by persona (yield vs CapEx/OpEx), and auto-generates tailored reports with persona-specific messaging before delivery. He discusses his journey through nine companies always touching sales and growth, discovering LLMs through the first GTM Engineering School cohort, and his prediction that GTM engineering will expand beyond outbound to orchestrate all nine revenue-generating motions. Kai's advice: follow practitioners who openly share, spend time experimenting with tools, and don't fall into imposter syndrome - his best results come from simple LinkedIn connect messages with nailed segmentation, not fancy workflows.

Enjoy 🙂

(00:00) Introduction to Outbound Wizards
(00:26) What Repath Does and Climate Risk Quantification
(01:23) Client Focus: Energy and Infrastructure Investors
(01:44) What a Solutions Director Does Day-to-Day
(02:15) Creative Campaign: RSS to Slack to AirOps Content Pipeline
(03:43) Planned Initiative: Auto-Enriched Persona-Tailored Reports
(05:47) Message Market Fit: The Most Important Thing
(06:09) Journey Through Nine Companies Always Touching Sales
(07:26) Discovering GTM Engineering Through First Cohort
(08:20) Future Predictions: Orchestrating Nine GTM Motions
(10:18) Focusing on Your True Right to Win Channel
(11:01) Advice: Follow Practitioners, Experiment, Avoid Imposter Syndrome
(13:23) Simple LinkedIn Connects Outperform Fancy Workflows
(14:18) Closing and Contact Information

🔗 CONNECT WITH KAI

👥 LinkedIn

🔗 CONNECT WITH SAURAV

🎥 YouTube Channel

🐦 X (Twitter)

📸 Instagram

💻 Website

👥 LinkedIn
📧 Email - saurabh@salesrobot.co

🙏 LEAVE A REVIEW If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Apple Podcasts to help others discover the show :)

👋🏼 GET IN TOUCH You can also reach out with any feedback, ideas or thoughts about the lessons you've learned from the episodes.

In today's episode, I chat with Dave Boyce, EVP of Product at Winning by Design, about architecting revenue systems for companies scaling from $50M to $2B using the bowtie framework.

We explore a real case study of a $100M data company struggling with self-service adoption despite strong sales-led growth - how they installed a data model tracking landing page to monetization, discovered terrible conversion to "first impact," and re-engineered the onboarding flow to protect against startup competition. Dave shares his journey building and selling seven companies (four as operator, three as investor), publishing his Stanford University Press book on freemium evolution, and why "ready, fire, aim" GTM engineering creates local optimization but global sub-optimization. We discuss why growth-at-all-costs becomes an anchor on renewals by year three, how self-service will eventually feed enterprise teams, and Dave's advice for GTM engineers: connect experimentation to a theory of the case, become a systems thinker (not just a tactician), and choose between the specialist path (becoming a "fellow") or the leadership path (understanding adjacent functions).

Enjoy 🙂

(00:00) Introduction to Outbound Wizards
(00:29) What Winning by Design Does and ICP Focus
(01:48) The Bowtie Framework: Customer Journey as Data Model
(03:24) Case Study: $100M Company's Self-Service Challenge
(05:00) Installing the Data Model to Diagnose Problems
(06:32) Discovering Terrible Conversion to First Impact
(07:27) Why B2B Buyers Expect Netflix-Like Experiences
(08:39) Ready Fire Aim: When Experiments Don't Ladder to ARR
(10:31) Growth at All Costs = Cancer's Philosophy
(11:42) Journey: Building and Selling Seven Companies
(13:07) Publishing the Freemium Book with Stanford Press
(14:11) Advice: Systems Thinking Over Tactical Roles
(15:14) Two Career Paths: Fellow vs General Contractor
(16:24) Closing and Contact Information

🔗 CONNECT WITH DAVE

👥 LinkedIn
📧 Substack
💻 Website

🔗 CONNECT WITH SAURAV

🎥 YouTube Channel

🐦 X (Twitter)

📸 Instagram

💻 Website

👥 LinkedIn
📧 Email - saurabh@salesrobot.co

🙏 LEAVE A REVIEW If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Apple Podcasts to help others discover the show :)

👋🏼 GET IN TOUCH You can also reach out with any feedback, ideas or thoughts about the lessons you've learned from the episodes.