Cold Email Is an Infrastructure Game ft. Cesar Ballesta
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Cold Email Is an Infrastructure Game ft. Cesar Ballesta
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In today's episode, I chat with Cesar, CEO at Genkinfy, about building cold email engines for B2B companies in Spain and Latin America targeting underdigitalized industries with 60-year-old CEOs.
We explore his creative subsidy campaign for a marketing agency that generated 159 leads in two months (during summer vacation season) by personalizing emails based on Instagram followers, posting frequency, and SEO metrics scraped through Clay - tailoring messages differently for companies with high followers but no posts versus high posts but no followers. Cesar shares his tandem outreach tactic of mentioning the CEO to the VP of Sales and vice versa to get both on calls for company-wide decisions. He discusses his unconventional journey from hiding in bank bathrooms to take client meetings while working full-time in corporate, trying Spanish teaching academies and newsletters before discovering cold email, and his prediction that most AI tools will die like crypto altcoins while Clay continues dominating. Cesar's advice: learn or die (you're dead if you're one month behind), follow people ahead filtering information for you, and choose losing money over losing time - money comes back, time never does.
Enjoy 🙂
(00:00) Introduction to Outbound Wizards
(00:27) What Genkinfy Does and Geographic Focus
(01:55) The 90-Day Onboarding Process
(04:11) Creative Campaign: Subsidy Offer + Instagram Personalization
(05:21) 159 Leads in Two Months (During Spanish Summer)
(06:50) Tandem Outreach: Mentioning CEO to VP and Vice Versa
(08:28) Journey from Banking to Hiding in Bathrooms for Client Calls
(09:33) Building a Spanish Academy Newsletter → Cold Email Agency
(11:03) Working 4x More for 4x Less Money (But Loving It)
(12:12) Future Predictions: AI Tool Extinction Like Crypto Altcoins
(13:38) Clay's Adoption Curve in Traditional Sales Markets
(13:51) Advice: Learn or Die (One Month Behind = Dead)
(15:25) Closing and Contact Information
🔗 CONNECT WITH CESAR
👥 LinkedIn
🔗 CONNECT WITH SAURAV
🎥 YouTube Channel
🐦 X (Twitter)
💻 Website
👥 LinkedIn
📧 Email - saurabh@salesrobot.co
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