Stop Copying GTM Influencers ft. Kai Karlstrom
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Stop Copying GTM Influencers ft. Kai Karlstrom
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In today's episode, I chat with Kai, solutions director at Repath, about quantifying future climate risks into financial metrics for energy operators and infrastructure investors.
We explore his creative automated workflow using custom RSS feeds in Clay that filter relevant news through agents, ping a private Slack for validation, then route to AirOps for multi-style LinkedIn content creation and Buffer scheduling - getting thought leadership posts live in 5 minutes. Kai shares his planned inbound mechanism where prospects input minimal data on their assets, Clay enriches and segments them by persona (yield vs CapEx/OpEx), and auto-generates tailored reports with persona-specific messaging before delivery. He discusses his journey through nine companies always touching sales and growth, discovering LLMs through the first GTM Engineering School cohort, and his prediction that GTM engineering will expand beyond outbound to orchestrate all nine revenue-generating motions. Kai's advice: follow practitioners who openly share, spend time experimenting with tools, and don't fall into imposter syndrome - his best results come from simple LinkedIn connect messages with nailed segmentation, not fancy workflows.
Enjoy 🙂
(00:00) Introduction to Outbound Wizards
(00:26) What Repath Does and Climate Risk Quantification
(01:23) Client Focus: Energy and Infrastructure Investors
(01:44) What a Solutions Director Does Day-to-Day
(02:15) Creative Campaign: RSS to Slack to AirOps Content Pipeline
(03:43) Planned Initiative: Auto-Enriched Persona-Tailored Reports
(05:47) Message Market Fit: The Most Important Thing
(06:09) Journey Through Nine Companies Always Touching Sales
(07:26) Discovering GTM Engineering Through First Cohort
(08:20) Future Predictions: Orchestrating Nine GTM Motions
(10:18) Focusing on Your True Right to Win Channel
(11:01) Advice: Follow Practitioners, Experiment, Avoid Imposter Syndrome
(13:23) Simple LinkedIn Connects Outperform Fancy Workflows
(14:18) Closing and Contact Information
🔗 CONNECT WITH KAI
🔗 CONNECT WITH SAURAV
🎥 YouTube Channel
🐦 X (Twitter)
💻 Website
👥 LinkedIn
📧 Email - saurabh@salesrobot.co
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