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Not Another Business Podcast with Toby Goodman

Not Another Business Podcast with Toby Goodman

De: Toby Goodman
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 'Not Another Business Podcast' with Toby Goodman is about creativity, business, and relationships.

 The goal? Useful and interesting.

You’re in business. You might be a parent or an introvert.

 You’re into being creative, and you value art. You like to travel and prefer the conference corridors over the conference keynotes. 

 You might struggle with ways of communicating who you are and what you do… so that people in your world are clear on the value you bring and invest accordingly.

 Maybe your business is growing like wildfire, and you’re trying to maintain a connection to your team. 

 Maybe you don’t like starting a sentance with the words ‘my personal brand…’ want to build your profile without feeling like you need to take a shower after spraying your socials with mindless AI-generated blogs and posts to satisfy the algorithm gods.

 My career’ has covered two areas: 1. Music 2. Business advisory.

 As a gun-for-hire musician, I’ve worked with two Rolling Stones, a Bee Gees, a Spice Girl - toured, played in theatres, on TV and on albums.

 As a strategic creative advisor I help my clients communicate and connect to help their businesses grow without falling into the trap of content clown. 
 Clients include: Executive coaches, Multi-state oncology organisations and two former United States administrators who are also astronauts! 

 My book 'Narrow Podcasting' is a best seller. My online Profitable Pod Method Skills Sessions are also available on request. You crave simplicity in business and value genuine human connection.
 You'll hear
 1. Short episode from me on marketing, creativity, positioning, conversations, books and music… 

 2. Episodes where cool people answer interesting, challenging questions.

 3. Episodes where I’ll answer questions from cool people about what they might consider doing next.

 To ensure it pops up wherever you listen, just hit follow/subscribe.

 You’ll find narrow podcasting, skills sessions, and ways to work with me on narrowpodcasting.com… 

 One last thing… My clients all have one thing in common. 

They use specific types of conversations to scale and sustain their businesses. 

How they do that is revealed in a short video featuring my well-travelled duck - called: ‘GET CLIENTS WITH YOUR PODCAST’ You can get access to it over at narrowpodcasting.comCopyright 2025 Toby Goodman Arte Economía Marketing Marketing y Ventas
Episodios
  • Adding Online Value To In-Person Events - Ciara Chinniah

    Adding Online Value To In-Person Events - Ciara Chinniah
    May 13 2025

    How do you keep your clients engaged between in-person events without falling back into the trap of trading one-to-one time for money?

    Professional drummer and educator Ciara Chinniah joins me to share her journey from teaching in schools to running empowering women's drum camps and co-hosting the ‘Drummer Mamas Podcast.’

    In this conversation, we game plan for:

    • Even better client engagement

    • Leveraging podcasts to serve business

    • Build trust and visibility through partnerships


    Time-stamps:

    03:19 Drum Camps: Emotional & Empowering

    06:19 The podcast that supports mamas and papas

    12:33 Instant Gratification of Drumming

    15:14 Who dynamic ads keep the asset alive

    18:20 Who to sell ads space to

    21:24 Beware the Tony Robbins Effect

    23:01 Post-Event Engagement Strategy

    29:06 Balancing Membership Growth and In-Person Engagement

    32:01 Power of Price Anchoring

    34:41 Women's Retreat


    Guest Deets:

    Find Ciara at: https://www.ciaradrums.com/

    Listen to Drummer Mamas Podcast: https://drummermamas.buzzsprout.com/


    Never miss an episode:

    Listen on Apple Podcasts

    Listen on Spotify

    Here are three ways I can help you with your business:


    👀 Watch ‘Get Clients with Your Podcast’ when you join my email list

    📖 Read my best-selling book ‘Narrow Podcasting’

    🚀 Connect with me on LinkedIn
    Más Menos
    36 m
  • How To Measure Podcast Success in Business - Gautam Raj Anand

    How To Measure Podcast Success in Business - Gautam Raj Anand
    May 13 2025

    Gautam Raj Anand, the founder of Hubhopper, South Asia's largest podcasting platform, joins me, Toby Goodman, to discuss the true metrics of podcast success for business, SaaS business retention challenges and more…

    In this conversation:

    • Helping friends talk about what you do

    • Quality over quantity in podcast listens

    • Pod-fade / Why most podcasts die

    • The tactical role of dynamic ads

    • The importance of linking business goals to podcasting for business.

    • What companies that want to podcast due to fear of missing out can avoid the red ocean

    • Using dynamic audio to support business without external sponsorship

    Time-stamps:

    00:00 Introduction and Guest Overview

    00:49 Podcasting Success Metrics

    01:18 Who is Gautam Raj Anand?

    02:10 Starting a Podcast: Key Considerations

    04:14 The Importance of Content and Consistency

    05:31 Avoiding Podfade and Maintaining Momentum

    06:38 Monetization and Audience Engagement

    07:17 Tailoring Podcasts for Business Goals

    15:57 Dynamic Ads and Content Repurposing

    18:53 Addressing Podcast FOMO

    30:48 Quality Over Quantity in Podcasting


    Guest Deets:

    Find Gautam at: https://hubhopper.com/

    Connect with Gautam on LinkedIn


    Never miss an episode:

    Listen on Apple Podcasts

    Listen on Spotify

    Here are three ways I can help you with your business:


    👀 Watch ‘Get Clients with Your Podcast’ when you join my email list

    📖 Read my best-selling book ‘Narrow Podcasting’

    🚀 Connect with me on LinkedIn
    Más Menos
    39 m
  • Does podcasting dilute authority? Kymberlee Medina

    Does podcasting dilute authority? Kymberlee Medina
    May 6 2025

    Kymberlee Medina (aka Coach Kym) is considering starting a podcast, but she has questions.

    She joins me, Toby Goodman, to ask questions like...


    • Does constant exposure make consultants less exclusive?

    • Does being a podcast guest enhance authority or dilute your brand?

    • Should you worry about what your podcast is called?

    • Why bother having a podcast if you can be a guest on others?


    We break down:


    • Why top-of-funnel podcasting is failing many businesses.

    • What to do before you launch your own show.

    • How to avoid wasting time on branding, titles, or tech.

    • Whether podcasting dilutes your authority or deepens it.

    • How to use podcasting to build real relationships, not just reach.


    If you’re pod-curious, rethinking your visibility strategy, or want to launch with clarity and confidence, this conversation will save you time and help you make smarter decisions.


    Time-stamps:

    00:39 Meet Kymberlee Medina: From Dancer to Coach

    01:28 The Power of Podcasting: Where to Start?

    03:20 The Debate: Does Podcasting Enhance or Dilute Authority?

    06:22 Naming Your Podcast: Does It Really Matter?

    10:00 The Evolution of Podcasting: Lessons Learned

    13:57 Creating Content That Stands the Test of Time

    15:43 Dynamic Podcasting Strategies

    25:02 The Power Dynamics of Hosting vs. Guesting

    30:01 The Importance of Changing Your Mind

    31:25 Control Your Brand with Your Own Platform

    31:59 The Illusion of Authority in Podcasts

    33:47 The Value of Authentic Testimonials

    38:09 Podcasting as a Living, Breathing Entity

    40:51 The Evolution of Podcasting: A Case Study

    49:08 Creating Dialogue Through Podcasts

    53:59 Using Podcasts for Relationship Building


    Guest Deets:

    Find Kym at: https://powerplayerclub.com

    Connect with Kym on LinkedIn


    Follow / Subscribe everywhere you get your podcasts including:

    Listen on Apple Podcasts

    Listen on Spotify


    Here are three ways I can help you with your business:

    👀 Watch ‘Get Clients with Your Podcast’ when you join my email list

    📖 Read my best-selling book ‘Narrow Podcasting’

    🚀 Connect with me on LinkedIn
    Más Menos
    57 m
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