Does podcasting dilute authority? Kymberlee Medina

Kymberlee Medina (aka Coach Kym) is considering starting a podcast, but she has questions.

She joins me, Toby Goodman, to ask questions like...

• Does constant exposure make consultants less exclusive?

• Does being a podcast guest enhance authority or dilute your brand?

• Should you worry about what your podcast is called?

• Why bother having a podcast if you can be a guest on others?

We break down:

• Why top-of-funnel podcasting is failing many businesses.

• What to do before you launch your own show.

• How to avoid wasting time on branding, titles, or tech.

• Whether podcasting dilutes your authority or deepens it.

• How to use podcasting to build real relationships, not just reach.

If you’re pod-curious, rethinking your visibility strategy, or want to launch with clarity and confidence, this conversation will save you time and help you make smarter decisions.

Time-stamps:

00:39 Meet Kymberlee Medina: From Dancer to Coach

01:28 The Power of Podcasting: Where to Start?

03:20 The Debate: Does Podcasting Enhance or Dilute Authority?

06:22 Naming Your Podcast: Does It Really Matter?

10:00 The Evolution of Podcasting: Lessons Learned

13:57 Creating Content That Stands the Test of Time

15:43 Dynamic Podcasting Strategies

25:02 The Power Dynamics of Hosting vs. Guesting

30:01 The Importance of Changing Your Mind

31:25 Control Your Brand with Your Own Platform

31:59 The Illusion of Authority in Podcasts

33:47 The Value of Authentic Testimonials

38:09 Podcasting as a Living, Breathing Entity

40:51 The Evolution of Podcasting: A Case Study

49:08 Creating Dialogue Through Podcasts

53:59 Using Podcasts for Relationship Building

Guest Deets:

Find Kym at: https://powerplayerclub.com

Connect with Kym on LinkedIn

Follow / Subscribe everywhere you get your podcasts including:

Listen on Apple Podcasts

Listen on Spotify

Here are three ways I can help you with your business:

👀 Watch ‘Get Clients with Your Podcast’ when you join my email list

📖 Read my best-selling book ‘Narrow Podcasting’

🚀 Connect with me on LinkedIn