How To Measure Podcast Success in Business - Gautam Raj Anand

Gautam Raj Anand, the founder of Hubhopper, South Asia's largest podcasting platform, joins me, Toby Goodman, to discuss the true metrics of podcast success for business, SaaS business retention challenges and more…

In this conversation:

• Helping friends talk about what you do

• Quality over quantity in podcast listens

• Pod-fade / Why most podcasts die

• The tactical role of dynamic ads

• The importance of linking business goals to podcasting for business.

• What companies that want to podcast due to fear of missing out can avoid the red ocean

• Using dynamic audio to support business without external sponsorship

Time-stamps:

00:00 Introduction and Guest Overview

00:49 Podcasting Success Metrics

01:18 Who is Gautam Raj Anand?

02:10 Starting a Podcast: Key Considerations

04:14 The Importance of Content and Consistency

05:31 Avoiding Podfade and Maintaining Momentum

06:38 Monetization and Audience Engagement

07:17 Tailoring Podcasts for Business Goals

15:57 Dynamic Ads and Content Repurposing

18:53 Addressing Podcast FOMO

30:48 Quality Over Quantity in Podcasting

Guest Deets:

Find Gautam at: https://hubhopper.com/

Connect with Gautam on LinkedIn

Never miss an episode:

Listen on Apple Podcasts

Listen on Spotify

Here are three ways I can help you with your business:

👀 Watch ‘Get Clients with Your Podcast’ when you join my email list

📖 Read my best-selling book ‘Narrow Podcasting’

🚀 Connect with me on LinkedIn