What do you say when you know the day matters?

Not because something is ending forever.But because you know, deep down, this version of life is.

This episode took 18 months to publish. It was recorded on the beach in Kona, Hawaii, on the eve of a first and a last. Dawson was about to begin a new chapter — one that would take him across the world, deeper into his faith, and further from home than ever before. And Lon, as a father, knew this day represented something sacred: the last day his son would be entrusted only to his care, and the first day of a life that would now belong more fully to Dawson himself.

What started as a father hoping to share a few lessons with his son became something far better — a raw, emotional, deeply honest conversation about faith, family, courage, curiosity, and the kind of wisdom that only shows up when both people are willing to tell the truth.

Dawson talks about finding his faith, what it means to live with conviction without losing curiosity, and what he hopes the next season of his life will teach him. Lon reflects on what it means to watch a son become his own man, what advice matters most when you’re standing at the edge of a new chapter, and why some conversations are too important to leave unspoken.

This episode is not just about parenting.

It’s about firsts and lasts.It’s about legacy in real time.It’s about saying the thing while you still can.

And it may leave you wanting to pick up the phone, grab a notebook, or sit down with someone you love and have the conversation you’ve been putting off.

IN THIS EPISODE

--Why firsts and lasts carry so much emotional weight

--Dawson’s journey into faith and the moment it became personal

--The difference between conviction and curiosity

--What it means to feel small in the presence of something greater

--Why community matters in every new season of life

--Lon’s reflections on quitting his job — through the eyes of his son

--The advice every father hopes his son will carry

--How to recognize your gifts before life teaches you to forget them

--What it means to never lose your art

--The beauty of documenting a moment before it disappears

KEY TAKEAWAYS

->Every last is also a first.

->Faith gets stronger when it becomes personal.

->Conviction without curiosity can close you off from growth.

->The people you love need to hear what you admire in them while you still can.

->Some conversations become more valuable with time, not less.

WHAT’S NEXT

This episode is an invitation.

Not just to listen.

To act.

Write a few notes.

Grab a microphone.

Sit down with someone you love.

Tell them what you see in them.

Tell them what you hope for them.

Tell them what matters.

You will not regret it.

And if you’re looking for a place to start your own next chapter, book a Ramble or step inside the Normal 40 community.

Everything starts here:👉 https://linktr.ee/lon.stroschein

Because the most meaningful conversations in life rarely happen by accident.Someone decides to have them.

Let’s be up to something.

This episode is different from the usual Normal 40 conversations.

This is a confession.

In this episode, Lon pulls back the curtain on a realization that caught him off guard while writing his second book, The Gap. As he mapped the patterns of thousands of conversations with high performers stuck on the backside of their success curve, he discovered something uncomfortable:

The same pattern he was writing about in others… was alive in him.

A quiet form of avoidance.

Not the avoidance of hard things.The avoidance of the easy things that matter most.

The emails you delay.The conversations you postpone.The follow-ups that turn into silence.

And when you avoid them long enough, you hit your ceiling.

This recording comes directly from The Insider, Normal 40’s private community where members wrestle with the work in real time. It’s messy, honest, and unscripted — the kind of conversation most people only have behind closed doors.

Lon shares the pattern he uncovered in himself, the childhood moment that wired it in, and how confronting it forced him to rethink how Normal 40 will grow from here.

It’s not comfortable.

But it might be exactly the conversation you needed to hear.

IN THIS EPISODE

--The difference between courage and honesty

--How superpowers often carry a matching weakness

--Why the work of transformation is deeply personal and often embarrassing

--The dangerous moment when success starts to flatline

--The hidden cost of protecting your image instead of facing the truth

--Why checklists and productivity systems won’t fix the real problem

KEY TAKEAWAYS

→ The things you avoid are rarely the hardest things — they’re the ones that matter most.

→ Your greatest strength often carries the seed of your greatest limitation.

→ Awareness without honesty doesn’t create change.

→ Freedom requires protecting what matters and letting others carry what they do best.

→ If the realization isn’t uncomfortable, you probably haven’t found the real problem yet.

→The hardest work in transformation isn’t external. It’s internal.

WHAT’S NEXT

If this episode resonated with you, it’s not by accident.

The conversations happening inside The Insider are exactly like this — honest, uncomfortable, and focused on moving forward.

It’s not just a community.

It’s a culture.

A place where people show up honestly, challenge one another, do the work, and help one another move toward the next chapter of their lives.

👉 Join The Insider here: https://normal40.circle.so/checkout/join-the-insider

Because the thing you’re avoiding right now?

That’s probably the doorway to what’s next.

Let’s be up to something.

Most of us don’t think about death.

Not really.

We think about promotions.College tuition.Quarterly numbers.The next vacation.The next deal.

But we don’t think about how it ends.

In this episode, Lon sits down with Dr. Josh Russell, an ER physician who moved into palliative care, and the conversation goes exactly where most people avoid going.

Death.

Not in a morbid way.In a clarifying way.

Josh has lived on both sides of medicine.In the ER, he fought to save lives.In palliative care, he helps people finish them.

And somewhere between those two callings, he realized something we all quietly know: If you don’t prepare for how you want to die, the system will decide for you.

This is not a conversation about fear.It’s about agency.

It’s about the difference between being kept alive… and living on purpose.

It’s about what happens when the default setting of medicine collides with the reality that everything that begins ends.

And it’s about why the conversations we avoid — with our spouses, our kids, our doctors — are often the most loving conversations we’ll ever have.

IN THIS EPISODE

->Why the “Denial of Death” is the default human setting

->What actually happens if you do nothing to prepare for the end of your life

->The quiet violence of aggressive medical intervention

->Why palliative care is not about giving up — but about choosing well

->The difference between hope and honesty

->What most families wish they had talked about sooner

->Why stopping “the insanity” can be the most compassionate act of all

THE REAL QUESTION

If something happens tomorrow… Would the people you love know what you want?

Or would they be forced to guess?

And if you’re honest — are you living today in a way that would let you finish well?

Because here’s the uncomfortable truth:

We prepare more carefully for retirement than we do for death. And one of those is guaranteed.

WHAT JOSH MAKES CLEAR

Death is not the enemy.

Avoidance is.

The goal is not to control the ending.The goal is to face it honestly enough that the time before it matters more.

When you stop pretending you’re immortal, something changes.

You start caring less about being right.Less about ego.Less about status.

You start caring more about people.About presence.About unfinished conversations.

About legacy.

WHAT’S NEXT?

You don’t need a terminal diagnosis to start thinking clearly.

Have the conversation. Write the directive. Tell the people you love what matters. And then live like it matters.

If this conversation stirred something in you — good. That’s the point.

You can find Dr. Josh Russell at: https://www.linkedin.com/in/joshua-russell-md/ thefocusedexam.com

And if you’re ready to stop drifting and start living intentionally, join us inside the Normal 40 community. You can find everything related to Normal 40 here: https://linktr.ee/lon.stroschein

There are moments that rearrange your priorities without asking permission.

They don’t feel profound when they arrive.

They feel urgent.

Final.

Unavoidable.

For Dave Sanderson, that moment came on January 15, 2009, when the words “Brace for impact” cut through the cabin of US Airways Flight 1549.

What followed was the Miracle on the Hudson. What came after was something far harder to navigate.

In this episode, Lon sits down with Dave for a deep, unhurried conversation that goes far beyond the crash itself. This is not a disaster story. It’s a story about identity, responsibility, regret, and the quiet decisions that shape the rest of your life long after the headlines fade.

Dave takes us back to second grade, to small-town values, to injuries that ended dreams, to mentors who saw something in him before he saw it in himself. He shares how a life built on achievement, travel, and significance slowly pulled him away from what mattered most—and how a single moment forced him to confront the cost of that drift.

The crash didn’t just threaten his life. It stripped away every illusion about what was important.

What followed was a choice:

Would this be something that happened to him…or something he would use for others?

Dave chose service.

And nothing has been the same since.

KEY TAKEAWAYS

-->Every life has a “brace for impact” moment. Most just aren’t as visible.

-->Success can quietly pull you away from the people you’re doing it for.

-->You don’t get to choose what happens to you, but you always choose the response.

-->Your story becomes powerful when you stop protecting it and start sharing it.

-->What you’ve learned isn’t meant to die with you; pass it on.

WHAT’S NEXT

If this episode stayed with you longer than you expected, that’s not an accident.

You may not be in a plane that’s going down—but you might be ignoring the voice in your head that’s been warning you something needs to change.

You don’t have to wait for catastrophe to choose differently.

Learn more about Dave’s work, books, and speaking here: https://davesandersonspeaks.com

And as always, you can find everything related to Normal 40 here: https://linktr.ee/lon.stroschein

Your life doesn’t change all at once.It changes the moment you decide what matters.

Most of us think we’re high performers because we get things done.

We solve problems. We chase answers. We check the boxes.

But what if the thing holding you back isn’t the hard stuff?What if it’s the easy stuff you keep avoiding?

In this episode, Adam and Lon kick off 2026 with a candid, unfiltered conversation about avoidance, self-sabotage, and the surprising anxiety that shows up when you’re avoiding what should be the most energizing part of your life.

Lon shares a personal realization he hasn’t talked about publicly before: how avoiding the easy things, not the hard ones, created anxiety and capped his growth, even while everything looked “successful” on the outside. And why finally naming that pattern changed everything.

This conversation isn’t about productivity.It’s about self-work.The kind you can’t delegate.The kind that’s embarrassing to admit.The kind that unlocks what’s next.

IN THIS EPISODE:

--Why avoiding the easy things is often more dangerous than avoiding the hard ones

--The two types of avoidance and how to tell which one is costing you

--How self-awareness without acceptance becomes self-sabotage

--Why elite performers struggle to ask for help even when they need it most

--The four-step path: awareness → acknowledgment → acceptance → permission

--How avoidance quietly becomes the ceiling on your life and work

--How Lon now measures progress not by success, but by anxiety reductionKEY TAKEAWAYS:

->Avoidance is a limiter. Wherever you avoid, that’s your ceiling.

->If something is giving you anxiety, it’s asking to be addressed, not ignored.

->Self-work is internal work. Lists won’t fix what you’re avoiding.

->You don’t get to be two people. The strength and the struggle come together.

->Asking for help isn’t weakness - it’s leadership.

WHAT’S NEXT:

If this episode stirred something in you, that’s not an accident.

You’re probably avoiding something you already know you need to face.A conversation.A decision.A truth about yourself.

You don’t have to do it alone.

If you want to go deeper:

1. Join the Insider — a community built on “never alone”

2. Book a free Ramble

3. Read The Trade

4. Subscribe to The Inevitable

You can find it all here: https://linktr.ee/lon.stroschein

Follow Adam Eaton here: https://www.linkedin.com/in/adam-eaton-21646a4/

Most people don’t avoid change because they’re afraid of action.They avoid it because they’re afraid of the questions.

The ones that surface late at night.The ones you don’t ask at work.The ones you don’t bring home.The ones that quietly shape your future whether you acknowledge them or not.

This week’s episode of the Normal 40 Podcast is different by design.

It’s a live Q&A recorded inside The Speakeasy — a private, unlisted LinkedIn community where high performers show up to ask the questions they can’t safely ask anywhere else.

What emerged wasn’t advice.It wasn’t a plan.It was a pattern.

Every question landed in one of four buckets we all face eventually:1. Purpose.2. Risk.3. Relationships.4. Legacy.

Questions like:

* “I like my job… but I know I’m capable of more. Now what?”

* “How do I speak up when honesty feels professionally dangerous?”

* “I’m successful on paper. Why doesn’t it feel like my best work?”

* “How do I finish well?”

This episode isn’t about quitting your job.It’s about finding your voice before you need to.

We talk about why most “risk” is really just uncertainty, how clarity actually forms (hint: not through thinking harder), and why community is a must-have if you want your next chapter to work.

If you feel like you’re standing at a line you can see, and feel, but haven’t crossed yet, this conversation will land.

🎧 Listen to Episode #80:The Questions That Change Everything: Purpose, Risk, Relationships, and Legacy[Podcast link]

And if you want access to the room where these conversations happen live:

👉 Join The Speakeasy here: https://www.linkedin.com/groups/12553961/

Your life can look very different in a year.But only if you start.

—Lon

The first time Keith Pochick joined this podcast, he had just walked away from medicine and into a classroom full of eighth graders. His story hit home because it was raw; a man in mid-leap, hoping he wasn’t crazy for wanting a simpler, more joyful, more human life.

Two years later, Keith sits down with Lon to talk about what life actually feels like on the other side of his trade. And what he describes is something most high achievers haven’t felt in years: ease, presence, and the spark he now calls the soul tickle — that unmistakable, physical sensation of doing work that touches your life at the deepest level.

Keith also shares the story behind his new book, Tickled Soul, and why he felt compelled, almost obligated, to write it. What started as a legacy gift for his children became something much bigger: a declaration of what he believes, who he is, and how he hopes others will rediscover the parts of themselves they’ve forgotten.

This episode is an honest look at what it means to start over, stay the course, and finally feel like yourself again.

What to Expect

-Why Keith walked away from medicine and why he hasn’t looked back

-What it really feels like on the other side of a big life trade

-How burnout quietly rewrites your identity

-What middle school students taught him that medical training never could

-The spiritual experience behind Tickled Soul—and the legacy it creates

-The unexpected freedom of being fully present again

Key Takeaways:

-->The Trade only looks reckless to people who’ve ignored their own restlessness.

-->Money can’t buy meaning, but presence can.

-->You don’t have to be burned out to want something better.

-->Legacy is what people will remember when your voice is no longer in the room.

-->If you want to live differently, you have to slow down long enough to feel what’s missing.

📘 About the Book: Tickled Soul

In his debut book, Keith shares a thoughtful memoir about what happens when the life you built no longer feels like the life you’re meant to keep. What begins as a quiet “what if” becomes a full‑scale reinvention—from seasoned ER physician to middle‑school science teacher.

Through stories of faith, purpose, motivation, and meaning, Keith explores the beliefs and inner philosophy that made such a radical midlife transition not only possible, but necessary.

It’s a wake‑up call for anyone sitting in the status quo, wondering if there’s more to life than the role they’ve been playing.

Order the book directly from the publisher here:

Tickled Soul (hardcover)

Tickled Soul (softcover)

What’s Next?

If you’re feeling the restlessness Keith once felt, that quiet knowing that your current life isn’t your forever life, this episode is your invitation to stop ignoring it.

If this episode speaks to you, this is an invitation to join the growing Normal 40 community to connect with like-minded individuals. Whether through a free Ramble, Lon's Insider group, or his bestselling book 'The Trade,' this episode is your call to action to start designing your next chapter.

Find it all right here: https://linktr.ee/lon.stroschein

Learn more about Keith Pochick here: https://www.linkedin.com/in/kpochick/

Most people go into medicine to help people.But somewhere along the way, the system swallows that dream.

Long hours. Broken processes. Pressure to perform, not to care.

But not Chris Cannell.

Chris is a PA, endurance athlete, husband, father of three, and president of a national nonprofit in legal medicine. But more than that, he’s a man who kept chasing the spark that started it all: a sister’s cancer diagnosis, a team on the field, and a deep belief that medicine could still feel human.

In this episode, Chris joins Lon for a conversation about reinvention, restlessness, and building something better for patients, providers, and the families caught in between.

Together, they talk about what happens when you hit the ceiling of your success, when your ambition gets mislabeled as discontent, and how the right partner, the right mission, and the right moment can give you permission to lead from your gift.

This isn’t just a conversation about medicine.It’s about meaning.It’s about movement.And it’s about creating the future you’ve been quietly craving.

What to Expect:

--How a childhood cancer diagnosis shaped Chris’s calling

--What football, medicine, and leadership taught him about purpose

--The role his wife Stacy played in giving him permission to change

--What most high-performers get wrong about reinvention

--Why he’s creating a new model for healthcare through community

--What it really means to be great at something—and why most people won’t say it out loud

Key Takeaways:

-> Restlessness isn’t a flaw, it’s a clue.

-->Permission doesn’t mean control.

-->If you want to build something that lasts, build it with people who care.

-->You don’t have to know how it ends. You just have to know what matters now.

-->Your best work is still in front of you, if you’re willing to believe it.

About Chris Cannell

Dr. Chris Cannell is a doctoral-trained Physician Associate with 22+ years of clinical experience in emergency medicine, orthopedics, critical care, and internal medicine. But what makes Chris stand out isn’t just his credentials, it’s his mission.

He’s a nationally recognized voice on healthcare quality, patient safety, and medical risk, and a powerful advocate for restoring purpose and humanity to the people who deliver care.

Chris has led clinical teams, shaped national policy conversations, and built bridges between medicine, law, and education. He serves as the President of PAs in Legal Medicine, sits on multiple boards, teaches across leading PA programs, and works as a respected consultant in medical-legal risk, healthcare innovation, and clinician leadership.

But beyond the titles, Chris is a builder of people. A connector. A father. A runner. A relentless advocate for the providers who’ve given everything to healthcare and are ready to build something better.

Dr. Chris has an upcoming masterclass training as a medical legal, educational, and healthcare consultant. More details here: https://www.theapcconsultant.com/healthcare-disruptors

You can connect with Chris here: https://www.linkedin.com/company/the-apc-consultant/

What's NextIf you’ve ever wanted to try something different—but talked yourself out of it—this is your sign to explore the path you haven’t yet taken.

If this episode speaks to you, this is an invitation to join the growing Normal 40 community to connect with like-minded individuals. Whether through a free Ramble, Lon's Insider group, or his bestselling book 'The Trade,' this episode is your call to action to start designing your next chapter.

Find it all right here: https://linktr.ee/lon.stroschein