Episodios

  • 344 How to Win Back Customers Who Have Gone Cold

    344 How to Win Back Customers Who Have Gone Cold
    Jan 14 2026

    What do you do when your customer just… stops paying attention? This week's episode was inspired by a walk on our farm -- and a stubborn dog who found a vole in the field and completely tuned me out. Calling louder didn't work. Waiting didn't work. What finally worked was walking back out to her, getting in her line of sight, and offering her the right treat -- something she actually wanted.

    That moment sparked a powerful realization about customers who go quiet (and what actually brings them back).

    If you've ever looked at your email list or customer list and thought, "Where did everyone go?" -- this episode is for you.

    Customers going cold doesn't mean they're unhappy. It usually means they're distracted, out of rhythm, or don't have a clear reason to buy right now. In this episode, I introduce the concept of win-back campaigns (one of the simplest, highest-ROI marketing systems you can build for your farm).

    We'll talk about:

    • Why customers go quiet (and why it's not personal)

    • What a win-back campaign actually is (and what it's not)

    • Why win-backs are much easier than most farmers think

    • How a single win-back campaign can become a reusable asset you run year after year

    This episode is a pared-down training -- just enough to help you see what's possible and why it's worth doing, without overwhelming you with tech or tactics.

    If you want the step by step for how to actually build this asset fast, I have an entire project inside of Farm Marketing School on Setting Up Your Win-Back Campaign, including:

    • How to identify cold customers

    • How to build your win back offer

    • How to set up tags and automations in your email provider

    • How to write the emails (with templates + AI prompts)

    • How to turn win-backs into a repeatable, yearly system

    👉 If you want the how-to, not just the why, that's where it lives. Visit www.mydigitalfarmer.com/fms to gain access to this project (and 15 other marketing asset project playbooks!) Membership is paid monthly. Cancel whenever you want.

    Thank You to Our Podcast Sponsors: Local Line:

    Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

    Farm Marketing School:

    Want a plug-and-play marketing system for your farm? Join Farm Marketing School—my monthly membership where I teach farmers how to build simple, repeatable marketing systems that actually drive sales. Inside, you'll get:
    ✅ Step-by-step marketing projects (emails, website design, lead magnets, promotions & more)
    ✅ Templates & swipe files to save you hours of work
    ✅ Live coaching calls every month for strategy & support

    Inside, you'll get access to bite-sized marketing projects like:

    📆 Creating a promotion calendar that drives consistent sales
    🛠️ Setting up & optimizing your Google Business Profile
    📧 Writing high-converting emails (nurture, promotions, onboarding)
    🗣️ Collecting & using customer testimonials effectively
    🔍 Auditing & improving your sales funnel
    💬 Monthly live coaching calls for answers to your burning questions

    No more winging it. No more guessing. Just a clear, repeatable system that makes marketing easier. Join here:
    👉 www.mydigitalfarmer.com/fms (Cancel anytime!)

    💛 Support the Podcast:

    Love the My Digital Farmer Podcast? You can help keep the show going!

    Subscribe on your favorite podcast app so you never miss an episode.
    ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show.
    Share this episode with a fellow farmer or small business owner.
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    51 m
  • 343 Goal Setting - Finding Your One Word Intention for the New Year

    343 Goal Setting - Finding Your One Word Intention for the New Year
    Jan 7 2026

    Every January, we're told to start fresh by setting goals, building plans, and fixing what didn't work last year.

    But what if that pressure is the very thing that keeps us stuck?

    In this episode, I'm inviting you to try something different—something simpler, deeper, and far more sustainable.

    Instead of resolutions or rigid goals, what if you chose one word to guide your year?

    In this episode, I walk you through the practice of choosing a one-word intention—and how that single word can become a lens for your decisions, your energy, and the way you show up in both life and business.

    I share:

    • Why one word is often more powerful than a long goal list

    • How to discern your word (not the one you think you "should" choose)

    • How I'm personally exploring the words abundance and enough this year

    • Simple, non-overwhelming ways to actually live into your word all year long

    Homework Assignment

    After listening, take 15–20 minutes to reflect on these questions:

    • What themes keep showing up in my life right now?

    • What feels like it's being invited to grow or heal this year?

    • What word feels grounding, expansive, or gently challenging -- rather than forced?

    Then:

    • Write your word somewhere you'll see it often

    • Choose one simple practice that helps you live into it (a habit, a reminder, a question, or a boundary)

    Let me know what your word is @mydigitalfarmer on Instagram!

    Thank You to Our Podcast Sponsors: Local Line:

    Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

    Farm Marketing School:

    Marketing doesn't have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:

    📆 Creating a promotion calendar that drives consistent sales
    🛠️ Setting up & optimizing your Google Business Profile
    📧 Writing high-converting emails (nurture, promotions, onboarding)
    🗣️ Collecting & using customer testimonials effectively
    🔍 Auditing & improving your sales funnel
    💬 Monthly live coaching calls for answers to your burning questions

    Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here:
    👉 www.mydigitalfarmer.com/fms (Cancel anytime!)

    Helpful Links:

    What email provider do I use? I recommend Kit.com -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!

    Episode 191 Evaluating Your Year and Setting Goals: My Journaling Structure - I referenced this episode as the place to learn my end-of-year goal setting process.

    💛 Support the Podcast:

    Love the My Digital Farmer Podcast? You can help keep the show going!

    Subscribe on your favorite podcast app so you never miss an episode.
    ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show.
    Share this episode with a fellow farmer or small business owner.
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    46 m
  • 342 The 12 Day of Christmas Song - Farm Marketing Edition

    342 The 12 Day of Christmas Song - Farm Marketing Edition
    Dec 17 2025
    Every December, I love to pull out something fun, festive, and just a little bit cheeky to celebrate the season… and this year, we're doing it farm-style. Today's episode is a playful spin on the classic song The 12 Days of Christmas — but instead of partridges and pear trees, we're singing our way through 12 foundational marketing must-haves every farm business needs to grow, thrive, and sell consistently. You'll laugh. You'll nod your head. And you'll walk away with a massive checklist of the exact pieces you need to build a truly functional farm marketing system. Whether you're brand-new or refining your strategy for next season… this episode is the perfect year-end reset. Think of this as a "greatest hits" episode — a roundup of twelve core marketing pillars that I believe every direct-to-consumer farmer should prioritize. Each "day" of the song highlights one marketing asset (or strategy) that will transform the way you sell. And for every one of the 12 items, I point you to a specific podcast episode in my archives where you can dive deeper. By the end, you'll have a full "12 Days of Christmas" marketing checklist — PLUS a clear roadmap for what to work on next. It's fun. It's educational. It's actionable. Are you ready?!!... Let's sing the song together. 😉 I'm leaving the entire song-list below, along with the podcast episode links where you can do a deeper dive! Twelve Google Reviews Ep 128: Why You Need to Be Getting Google Reviews Eleven Monthly Offers Ep 85: How to Plan Your Promotional Calendar Ten Social Media Template Posts Ep: 159 EIEIO! What to Post on Social Media Nine Product Badges Ep 151: Creative Badges for Your Product Descriptions Eight Value-Added Products Ep 285: Boost Your Farm's Revenue with Value-Added Products: Insights from Kendall Ballantine Seven Coupon Codes Ep 264: 15 Creative Ways to use Coupon Codes for Online Farm Sales (Part 1) Six Emails (In a Nurture Sequence) Ep 63: How to Build an Email Nurture Campaign to Warm Up Your Email List Five Content Pillars!!! Ep 23: Finding Your Brand's Content Pillars Four Marketing Peaks Ep 85: How to Plan Your Promotional Calendar for 2021 Three Key Metrics to Track Ep 50: Three ways to Increase Your Revenue Two Engaging Lead Magnets Ep 9: The Anatomy of a Great Lead Magnet One Weekly Email with Insanely High Open Rates! Ep 92: Why You Need to Send a Weekly Email to Your List (and What to Talk About) Don't forget to sign up for my free webinar on Dec. 30: Teaching the Farm Sales Framework. If your farm sales feel random and hard to predict, it's not because you're bad at marketing — it's because you don't have a system. In this free 1-hour webinar, I'll teach you the simple marketing framework every successful farm uses to move people from stranger → buyer → superfan. You'll see exactly how customers progress through your sales funnel, which key marketing pieces you must have in place at each stage, and why your current efforts might not be working (plus how to fix them). When: Every Tuesday in December at 10 AM EST (no session on Dec. 23) — 👉 Save your seat and I'll email you the Zoom link! Register here: www.mydigitalfarmer.com/webinar Thank You to Our Podcast Sponsors: Local Line: Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Farm Marketing School: Marketing doesn't have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: 📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 www.mydigitalfarmer.com/fms (Cancel anytime!) Helpful Links: What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! 💛 Support the Podcast: Love the My Digital Farmer Podcast? You can help keep the show going! Subscribe on your favorite ...
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    51 m
  • 341 Should You Join Farm Marketing School? ALL the Details!

    341 Should You Join Farm Marketing School? ALL the Details!
    Dec 10 2025
    When I first started teaching farm marketing, I noticed something right away: most farmers weren't struggling because they were "bad at marketing" — they were struggling because they had never been taught how to do it. They were winging it, trying to piece things together from YouTube videos and Instagram posts, and feeling defeated when sales didn't budge. Farm Marketing School was born out of that gap — a place where farmers could learn the skills, systems, and confidence they need to market their farms well. And since enrollment for next year is now open, I wanted to finally pull back the curtain and answer the question I get asked all the time: "Is this right for me?" In today's episode, I'm giving you a full behind-the-scenes tour of Farm Marketing School — what it is, how it works, who it's for, and why it transforms the way farmers show up in their business. I walk through our monthly step-by-step projects, the templates and swipe files inside, the coaching support, the community, and the special Money Mindset focus we're diving into this winter. If you've ever wished you could feel more confident and competent in your marketing — like you finally had the tools, structure, and support to stop winging it — this episode will help you see what's possible. Join Farm Marketing School here! ==> www.mydigitalfarmer.com/enroll Bonus Free Webinar I mention this in today's episode! Register for my Sales Funnel Framework webinar at www.mydigitalfarmer.com/webinar to learn the eight parts of a marketing system that actually drives recurring sales. This is very similar to the "Sales Funnel" workshop that I ask all my FMS students to watch FIRST inside of the school! So it's like getting a free sneak peek of my FMS workshop. When: Every Tuesday in December at 10 AM EST (no session on Dec. 23) — 👉 Save your seat and I'll email you the Zoom link! Register here: www.mydigitalfarmer.com/webinar Thank You to Our Podcast Sponsors: Local Line: Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Farm Marketing School: Marketing doesn't have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: 📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 www.mydigitalfarmer.com/fms (Cancel anytime!) Helpful Links: What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! 💛 Support the Podcast: Love the My Digital Farmer Podcast? You can help keep the show going! Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner.
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    22 m
  • 340 Farm Marketing School Success Story: Patty from Lonely Lane Farms

    340 Farm Marketing School Success Story: Patty from Lonely Lane Farms
    Dec 3 2025
    In this week's episode, I sit down with Farm Marketing School member Patty Kloft of Lonely Lane Farms in Oregon — a long-established, family-run operation producing grass-fed beef, pork, lamb, and goat. Patty's story is one of evolution: from a wholesale-focused farm to a thriving direct-to-consumer and retail business with more than 200 value-added meat products. We unpack how Patty scaled her farm while balancing family life, managing a USDA-certified processing facility, and developing consistent marketing systems to support a growing brand. 💡 What You'll Learn in This Episode: Scaling a multi-channel farm business: How Lonely Lane grew from farm to processor to retailer — now serving 12–15 clients through their in-house facility. Managing 200+ products with strategy (and intuition): Patty's practical approach to product organization, inventory, and seasonal promotions. Marketing grass-fed and allergen-free meats: The storytelling and messaging tactics that attract high-intent, health-conscious customers. Email + social systems that sell: Why Patty's weekly storytelling emails have become a cornerstone of customer retention — and how she uses Local Line and social media to simplify sales. Lessons from 25 years in business: From Oktoberfest sausage sales to community PR wins, Patty shares real-world insights on what keeps customers loyal. Patty's journey shows that great marketing isn't about doing everything. It's about doing the right things consistently. Her story is a must-listen for meat producers, processors, and farmers ready to scale with systems. 🎧 Listen now to hear how Patty is building the "Lonely Lane Difference" -- one customer relationship at a time. Meet Our Podcast Guest: Patty Kloft Patty Kloft is the co-owner of Lonely Lane Farms in Mount Angel, Oregon, where she and her husband, Mike, run a multi-generation family farm raising grass-fed and grass-finished beef and goat, while partnering with other farms to raise grass-fed lamb and heritage pork. With a degree in accounting, Patty oversees the farm's USDA-inspected processing facility, managing production, sales, scheduling, and the team. Under her leadership, Lonely Lane Farms has grown into a trusted Oregon brand, known for fresh meats, sausages, smoked products like bacon, deli meats, and allergen-friendly recipes made with simple, clean ingredients. She's passionate about sustainable farming, family connections, and making high-quality, local meats for people who care about where their food comes from. Learn more at www.LonelyLaneFarms.com Thank You to Our Podcast Sponsors: Local Line: Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Farm Marketing School: Marketing doesn't have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: 📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 www.mydigitalfarmer.com/fms (Cancel anytime!) Helpful Links: What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! 💛 Support the Podcast: Love the My Digital Farmer Podcast? You can help keep the show going! Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner.
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    1 h y 16 m
  • 339 How I Got 234 CSA Members to Sign Up in One Day

    339 How I Got 234 CSA Members to Sign Up in One Day
    Nov 19 2025

    What would it feel like to generate $250,000 in revenue from your farm in just one week?

    In this episode, I take you behind the scenes of our biggest—and most important—promotion of the year: our CSA Early Bird Renewal Campaign.

    We just wrapped up the 2026 launch, and the numbers are in:
    ➡️ 265 shares sold in 7 days
    ➡️ 234 of them sold in the first 24 hours 🤯
    ➡️ Average order value: ~$950
    ➡️ Platform: Local Line (and nope—no crashes!)

    If you're wondering how we got hundreds of customers to show up, click, and commit on Day One, you're going to want to listen to this.

    ⬇️ Inside this episode, I share:

    💥 The two-week pre-launch runway that built massive anticipation
    💥 How I used urgency + scarcity (ethically) to drive immediate action
    💥 The offer structure that turned "maybe later" into "yes, now!"
    💥 Why building repeatable marketing systems is the real secret to success
    💥 My key takeaways from this year's campaign results and what I'll improve next time

    This is my annual CSA launch debrief, and it's packed with hard-won insights you can apply to your next promo.

    👩‍🏫 Want to learn how to build this exact launch system?
    The full step-by-step project (plus templates!) now lives inside my Farm Marketing School, my monthly marketing membership for farmers.
    This campaign system used to be a $150 standalone course...
    Now? It's a click away inside the member library.

    🎉 We're diving into winter together with LIVE coaching, Q&As, and a community of growth-minded farmers. Come join us!

    👉 Learn more at www.mydigitalfarmer.com/FMS

    Thank You to Our Podcast Sponsors: Local Line:

    Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

    Farm Marketing School:

    Marketing doesn't have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:

    📆 Creating a promotion calendar that drives consistent sales
    🛠️ Setting up & optimizing your Google Business Profile
    📧 Writing high-converting emails (nurture, promotions, onboarding)
    🗣️ Collecting & using customer testimonials effectively
    🔍 Auditing & improving your sales funnel
    💬 Monthly live coaching calls for answers to your burning questions

    Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here:
    👉 www.mydigitalfarmer.com/fms (Cancel anytime!)

    Helpful Links:

    What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!

    💛 Support the Podcast:

    Love the My Digital Farmer Podcast? You can help keep the show going!

    Subscribe on your favorite podcast app so you never miss an episode.
    ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show.
    Share this episode with a fellow farmer or small business owner.
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    1 h y 15 m
  • BONUS Quick Tips for Selling More Farm Products for the Holidays

    BONUS Quick Tips for Selling More Farm Products for the Holidays
    Nov 14 2025

    Thanksgiving is right around the corner, and you might be thinking, "It's too late to pull off a holiday promo."

    But guess what? It's not.

    This time of year, your customers are already in buying mode -- planning meals, prepping for gatherings, and looking for unique local gifts. Which means there's money sitting on the table right now for your farm.

    In this episode, I'm showing you how to grab it.

    In this week's episode, I'm giving you plug-and-play ideas for last-minute Thanksgiving offers you can launch this week -- even if you feel behind.

    You'll learn:
    🥕 How to theme your offers around gratitude, comfort food, and giving
    🎁 Creative ideas like "Feed the Need Bags," "Thanksgiving Sides Boxes," and "12 Days of Local Goodness" bundles
    💡 How renaming or retagging your products can make them feel brand new
    🕯 Smart ways to use Local Line's features, like category pages, coupon codes, tags, and the Box Builder—to pull together a holiday collection fast
    🧠 A bonus idea for cross-sells and upsells that boost average order value (and a feature I hope Local Line adds soon!)

    Even if you only have a few hours to work on it, this episode will inspire you to create something simple, festive, and profitable before the holiday rush passes you by.

    Want more plug-and-play offer formulas you can use all year long?
    👉 Grab my free guide: www.mydigitalfarmer.com/offer

    Thank You to Our Podcast Sponsors: Local Line:

    Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

    Farm Marketing School:

    Marketing doesn't have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:

    📆 Creating a promotion calendar that drives consistent sales
    🛠️ Setting up & optimizing your Google Business Profile
    📧 Writing high-converting emails (nurture, promotions, onboarding)
    🗣️ Collecting & using customer testimonials effectively
    🔍 Auditing & improving your sales funnel
    💬 Monthly live coaching calls for answers to your burning questions

    Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here:
    👉 www.mydigitalfarmer.com/fms (Cancel anytime!)

    Helpful Links:

    What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!

    💛 Support the Podcast:

    Love the My Digital Farmer Podcast? You can help keep the show going!

    Subscribe on your favorite podcast app so you never miss an episode.
    ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show.
    Share this episode with a fellow farmer or small business owner.
    Más Menos
    42 m
  • 338 How to Manage Your Farm Facebook Group Between Seasons

    338 How to Manage Your Farm Facebook Group Between Seasons
    Nov 12 2025
    This week's episode was inspired by an email from a listener named Jenna, who wrote in with a fantastic question:

    "As our season ends in December and the next CSA won't begin until spring, I'm wondering how you handle your private CSA Facebook group between seasons. Do you create a new group each year, or do you maintain the same group and remove members who don't continue?"

    If you run a CSA, you've probably wrestled with this too.
    What do you do with your private Facebook group when the season ends?
    Do you close it? Keep it open? Kick people out who don't renew?

    In this episode, I unpack exactly how I manage my own CSA group, what's worked, what hasn't, and share a roadmap to help you decide what's best for yours.

    Because your Facebook group isn't just a communication tool… it's a connection tool.
    It's what helps people feel like they belong; and when they belong, they stay.

    In this episode, you'll learn:

    • The real purpose of your CSA Facebook group (hint: it's about building community, not just sharing logistics)

    • The three main ways to manage your group at the end of the season -- and the pros and cons of each

    • Why I now keep my group open year-round and DON'T remove non-members

    • How to keep engagement alive through the off-season

    • How to position your Facebook group as a perk of membership

    • Why "grooming" your group matters, and what to do with members who don't renew

    This conversation will help you see your CSA group for what it truly is -- a powerful relationship and retention tool that keeps customers coming back season after season.

    Thank You to Our Podcast Sponsors: Local Line:

    Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

    Farm Marketing School:

    Marketing doesn't have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:

    📆 Creating a promotion calendar that drives consistent sales
    🛠️ Setting up & optimizing your Google Business Profile
    📧 Writing high-converting emails (nurture, promotions, onboarding)
    🗣️ Collecting & using customer testimonials effectively
    🔍 Auditing & improving your sales funnel
    💬 Monthly live coaching calls for answers to your burning questions

    Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here:
    👉 www.mydigitalfarmer.com/fms (Cancel anytime!)

    Helpful Links:

    What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!

    💛 Support the Podcast:

    Love the My Digital Farmer Podcast? You can help keep the show going!

    Subscribe on your favorite podcast app so you never miss an episode.
    ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show.
    Share this episode with a fellow farmer or small business owner.
    Más Menos
    52 m
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