We just sold out our entire Spring Plant Sale in 48 hours… and I had to shut the store down five days early.

I don't think it was luck.

This year, I approached the plant sale differently. I built it like a launch. And in the process, I uncovered a few new strategies (and a few surprising insights) that I haven't shared before.

If you've ever run a promotion and thought, "Why didn't this sell as well as I hoped?"... this episode is your behind-the-scenes look at what actually moves the needle.

I'm walking you through the anatomy of this year's Spring Plant Sale launch -- what I changed, what worked better than expected, and a few "a-ha" moments that apply to any kind of farm promotion (not just plant sales).

We'll talk about:

• Why I focused almost entirely on email (and what happened because of it)

• The subtle shifts I made to the offer that dramatically increased average order value

• What I did during the first few hours of the launch that most people overlook

• And one simple post-purchase move that can shape how your customers behave next time

This is part case study, part workshop; and if you're planning any kind of seasonal promotion, you'll want to listen.

Listen to my podcast from last year's Spring Plant Sale Launch Ep 253, and the discoveries I made then. Do you hear similar themes? Ep 253 How to Build a Spring Plant Sale Promo Campaign

What email provider do I use for my email promotions? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!

Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Farm Marketing School is my step-by-step membership program for direct-to-consumer farmers who are ready to treat marketing like a system, not a guessing game. Inside, you'll get plug-and-play projects, templates, monthly coaching, and a repeatable framework to help you grow your email list, run stronger promotions, and increase sales (whether you're a vegetable, meat, CSA, flower, dairy, microgreen, or value-added farm). Your investment is only $69/month. Over 15 marketing projects to choose from.

👉 Learn more and enroll at: www.mydigitalfarmer.com/fms

Love the My Digital Farmer Podcast? Help me reach more farmer earbuds!

Subscribe on your favorite podcast app so you never miss an episode.
⭐️ Leave a Review on Apple Podcasts, because it helps other farmers find the show.
Share this episode with a fellow farmer or small business owner. Or forward my weekly email about the show to a farmer! Get on that email list here to get more marketing tips: www.mydigitalfarmer.com/subscribe

What actually happens inside a Farm Marketing School coaching call?

In this episode, you're getting a rare, behind-the-scenes listen to a real 1:1 strategy session with MacKenzie Wright from Jones Brothers Farms, serving the Louisville and Northern Kentucky area with home-grown tomatoes, produce, and beef.

In this conversation, we dig into social media strategy, what's actually working, and how to think about content in a way that builds your email list—not just your follower count. We also explore what it looks like to step more fully into your role as the "face" of your brand… even when that feels a little uncomfortable.

What You'll Walk Away With:

• A clearer understanding of what social media is actually supposed to do for your farm
• A fresh perspective on video content and its purpose
• Insight into how strong brands are built
• A glimpse into the kind of feedback and coaching that can unlock your next level

If you've ever wondered:

• "Am I doing this right?"
• "Why isn't my content growing my audience?"
• "What should I actually be focusing on next?"

…you'll be inspired by this episode!

Listen here.

After three months inside Farm Marketing School, members can book calls just like this one. It's one thing to learn the material. It's another thing to have someone look at your business and help you see what you can't. If you've ever wished for that kind of clarity and direction… join my community of go-getter farm marketers here: 👉 www.mydigitalfarmer.com/fms

What email provider do I use for my email promotions? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!

Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Farm Marketing School is my step-by-step membership program for direct-to-consumer farmers who are ready to treat marketing like a system, not a guessing game. Inside, you'll get plug-and-play projects, templates, monthly coaching, and a repeatable framework to help you grow your email list, run stronger promotions, and increase sales (whether you're a vegetable, meat, CSA, flower, dairy, microgreen, or value-added farm). Your investment is only $69/month. Over 15 marketing projects to choose from.

👉 Learn more and enroll at: www.mydigitalfarmer.com/fms

Love the My Digital Farmer Podcast? Help me reach more farmer earbuds!

Subscribe on your favorite podcast app so you never miss an episode.
⭐️ Leave a Review on Apple Podcasts, because it helps other farmers find the show.
Share this episode with a fellow farmer or small business owner. Or forward my weekly email about the show to a farmer! (Get on that email list here to get more marketing tips: www.mydigitalfarmer.com/subscribe)

You don't have a marketing problem.

You have a hesitation problem.

I see it all the time. Farmers build the offer. They may even grow the list. They do the marketing prep work.

And when it's time to promote?... They pull back.

The question is why?

This episode aims to uncover those beliefs quietly running your marketing. If you've ever thought:

• "I don't want to be annoying."

• "If they didn't buy, maybe it's me."

• "Good products should just sell themselves."

You're not alone. We dig into the three mindset blocks that keep farmers from selling confidently. We uncover what's going on behind the thought, and reframe a new way of thinking about marketing -- one that positions you as a servant leader to your customers.

What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!

Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Farm Marketing School is my step-by-step membership program for direct-to-consumer farmers who are ready to treat marketing like a system, not a guessing game. Inside, you'll get plug-and-play projects, templates, monthly coaching, and a repeatable framework to help you grow your email list, run stronger promotions, and increase sales (whether you're a vegetable, meat, CSA, flower, dairy, microgreen, or value-added farm). Your investment is only $69/month. Over 15 marketing projects to choose from.

👉 Learn more and enroll at: www.mydigitalfarmer.com/fms

Love the My Digital Farmer Podcast? Help me reach more farmer earbuds!

Subscribe on your favorite podcast app so you never miss an episode.
⭐️ Leave a Review on Apple Podcasts, because it helps other farmers find the show.
Share this episode with a fellow farmer or small business owner. Or forward my weekly email about the show to a farmer! (Get on that email list here to get more marketing tips: www.mydigitalfarmer.com/subscribe)