What do you do when your customer just… stops paying attention? This week's episode was inspired by a walk on our farm -- and a stubborn dog who found a vole in the field and completely tuned me out. Calling louder didn't work. Waiting didn't work. What finally worked was walking back out to her, getting in her line of sight, and offering her the right treat -- something she actually wanted.

That moment sparked a powerful realization about customers who go quiet (and what actually brings them back).

If you've ever looked at your email list or customer list and thought, "Where did everyone go?" -- this episode is for you.

Customers going cold doesn't mean they're unhappy. It usually means they're distracted, out of rhythm, or don't have a clear reason to buy right now. In this episode, I introduce the concept of win-back campaigns (one of the simplest, highest-ROI marketing systems you can build for your farm).

We'll talk about:

• Why customers go quiet (and why it's not personal)

• What a win-back campaign actually is (and what it's not)

• Why win-backs are much easier than most farmers think

• How a single win-back campaign can become a reusable asset you run year after year

This episode is a pared-down training -- just enough to help you see what's possible and why it's worth doing, without overwhelming you with tech or tactics.

If you want the step by step for how to actually build this asset fast, I have an entire project inside of Farm Marketing School on Setting Up Your Win-Back Campaign, including:

• How to identify cold customers

• How to build your win back offer

• How to set up tags and automations in your email provider

• How to write the emails (with templates + AI prompts)

• How to turn win-backs into a repeatable, yearly system

👉 If you want the how-to, not just the why, that's where it lives. Visit www.mydigitalfarmer.com/fms to gain access to this project (and 15 other marketing asset project playbooks!) Membership is paid monthly. Cancel whenever you want.

Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Want a plug-and-play marketing system for your farm? Join Farm Marketing School—my monthly membership where I teach farmers how to build simple, repeatable marketing systems that actually drive sales. Inside, you'll get:
✅ Step-by-step marketing projects (emails, website design, lead magnets, promotions & more)
✅ Templates & swipe files to save you hours of work
✅ Live coaching calls every month for strategy & support

Inside, you'll get access to bite-sized marketing projects like:

📆 Creating a promotion calendar that drives consistent sales
🛠️ Setting up & optimizing your Google Business Profile
📧 Writing high-converting emails (nurture, promotions, onboarding)
🗣️ Collecting & using customer testimonials effectively
🔍 Auditing & improving your sales funnel
💬 Monthly live coaching calls for answers to your burning questions

No more winging it. No more guessing. Just a clear, repeatable system that makes marketing easier. Join here:
👉 www.mydigitalfarmer.com/fms (Cancel anytime!)

Love the My Digital Farmer Podcast? You can help keep the show going!

Subscribe on your favorite podcast app so you never miss an episode.
⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show.
Share this episode with a fellow farmer or small business owner.

Every January, we're told to start fresh by setting goals, building plans, and fixing what didn't work last year.

But what if that pressure is the very thing that keeps us stuck?

In this episode, I'm inviting you to try something different—something simpler, deeper, and far more sustainable.

Instead of resolutions or rigid goals, what if you chose one word to guide your year?

In this episode, I walk you through the practice of choosing a one-word intention—and how that single word can become a lens for your decisions, your energy, and the way you show up in both life and business.

I share:

• Why one word is often more powerful than a long goal list

• How to discern your word (not the one you think you "should" choose)

• How I'm personally exploring the words abundance and enough this year

• Simple, non-overwhelming ways to actually live into your word all year long

After listening, take 15–20 minutes to reflect on these questions:

• What themes keep showing up in my life right now?

• What feels like it's being invited to grow or heal this year?

• What word feels grounding, expansive, or gently challenging -- rather than forced?

Then:

• Write your word somewhere you'll see it often

• Choose one simple practice that helps you live into it (a habit, a reminder, a question, or a boundary)

Let me know what your word is @mydigitalfarmer on Instagram!

Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Marketing doesn't have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:

📆 Creating a promotion calendar that drives consistent sales
🛠️ Setting up & optimizing your Google Business Profile
📧 Writing high-converting emails (nurture, promotions, onboarding)
🗣️ Collecting & using customer testimonials effectively
🔍 Auditing & improving your sales funnel
💬 Monthly live coaching calls for answers to your burning questions

Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here:
👉 www.mydigitalfarmer.com/fms (Cancel anytime!)

What email provider do I use? I recommend Kit.com -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!

Episode 191 Evaluating Your Year and Setting Goals: My Journaling Structure - I referenced this episode as the place to learn my end-of-year goal setting process.

Love the My Digital Farmer Podcast? You can help keep the show going!

Subscribe on your favorite podcast app so you never miss an episode.
⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show.
Share this episode with a fellow farmer or small business owner.