In this inspiring episode of the Modern Direct Seller Podcast, we sit down with Joni Rogers-Kante, Founder and CEO of SeneGence, to explore how she built an iconic beauty brand rooted in product quality, distributor empowerment, and unwavering truth. Joni shares her personal journey from single motherhood with $7 to launching a billion-dollar direct sales company that prioritizes women’s success through fair compensation, education, and community. From early innovation in clean beauty to leading with heart and integrity, Joni unpacks the turning points, challenges, and powerful mission that continue to fuel her commitment to the direct sales channel—and encourages listeners to take bold, confident action in their own businesses.

Learn more about SeneGence at www.senegence.com.

Time-Based Notes:

0:40 How Joni Roger-Kante Created SeneGence

6:47 Milestones and Turning Points

14:36 Why We Should Protect the Direct Sales Model

19:16 How Education Empowers Direct Sellers

21:23 Advice for New Direct Sellers

24:56 Sponsor Message

Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!

Get the full show notes at https://moderndirectseller.com/episode247

In this episode of the Modern Direct Seller Podcast, we sit down with Academy VIPs Sarah Reick and Paige Swenson—two powerhouse women who’ve faced career curveballs, company closures, and life’s everyday chaos, and still show up consistently in their businesses. We talk about how they’ve leaned into structure, stayed true to their personal brands, and built momentum even when motivation was nowhere to be found. If you've ever felt like life is a little too much but you're still determined to grow, this one's for you.

You can connect with Sarah on Instagram at @mamasarah_3 and learn more about her journey at sarahsrealcleankitchen.com. Paige is on Instagram @paigeaswenson, and you can dive into her content at paigeswenson.com.

Time-Based Notes:

0:41 Meet Sarah Reick and Paige Swenson

1:20 Paige's Story

2:42 Sarah's Story

4:55 Tips to Stay Grounded & Move Forward

11:17 How to Set Your Schedule

13:13 How Paige & Sarah Built Their Personal Brands

20:27 What's Great About NuSkin

22:32 Looking to the Future

24:53 Thoughts on Academy VIP

27:39 Office Supplies & How to Connect

29:52 Sponsor Message

Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!

Get the full show notes at https://moderndirectseller.com/episode246

In this episode of the Modern Direct Seller Podcast, we sit down with the unapologetically bold duo Renee Carbone Fleming and Sierra Whitener—hosts of the Unapologetically Badass podcast. Together, they share their journeys of reinvention, resilience, and refusing to play small, especially for women over 40. From building boutique brands and breaking rules to launching books and motivating thousands, they get real about fear, pivoting, and boldly pursuing what lights you up. You’ll walk away inspired to embrace your own inner badass, trust your next move—even if it’s scary—and know that reinvention isn’t just possible, it’s powerful.

Follow Renee Carone Fleming on all platforms and check out her coaching programs and Badass Queen brand. Find Sierra Whitener at @SierraWhitener across social, and don’t forget to check out her boutique, DUJAMI, for trendy finds and feel-good fashion. You can also tune into their podcast Unapologetically Badass wherever you listen!

Time-Based Notes:

0:40 Meet Renee Carbone Fleming & Sierra Whitener

15:27 What it Means to be Unapologetically Badass

20:15 Navigating the New You

25:30 Advice When You're Making a Switch

31:51 Reflecting on Scary, Bold Moves

38:46 Renee & Sierra's Faves

41:00 How to Connect with Renee and Sierra

42:49 Sponsor Message

Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!

Get the full show notes at https://moderndirectseller.com/episode245

In this episode of the Modern Direct Seller Podcast, Becky and Jeremy Launder take us behind the scenes of DSA Canada 2025, sharing their biggest takeaways from the intimate, high-energy event in Kelowna, BC. From reconnecting with industry friends to fresh conversations about affiliate programs, AI, and innovative strategies for reaching younger demographics, this year’s conference was all about pivoting, creativity, and connection. You’ll hear direct from attendees and industry leaders who are testing new approaches, navigating change, and collaborating across company lines to strengthen the future of direct sales. Whether it’s leveraging AI tools with heart or rethinking recruitment, this episode is packed with inspiration and forward-thinking insights.

A huge thank you to our incredible guests for sharing their time, insights, and experiences: Donna Pinsonneault of She’s Got Leggz, Sherri Dickie of Vector Marketing Canada, Judie Barta of Real You Health Coach Collective, Jorge Huaman-Pinillos of Immunotec, Jackie McClements of Shaklee, Ben Robinson of Abby AI, and Peter Maddox, President of DSA Canada. We loved learning from each of you!

Time-Based Notes:

0:18 Catching up with Becky & Jeremy

3:25 Reflecting on the Conference

10:47 Donna Pinsonneault of She’s Got Leggz

13:25 Sherri Dickie of Vector Marketing Canada

15:41 Judie Barta of Real You Health Coach Collective

19:35 Jorge Huaman-Pinillos of Immunotec

21:43 Jackie McClements of Shaklee

23:44 Ben Robinson of Abby AI

26:37 Peter Maddox, President of DSA Canada

29:05 Closing Thoughts

30:34 Sponsor Message

Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!

Get the full show notes at https://moderndirectseller.com/episode244

In this episode of the Modern Direct Seller Podcast, we’re diving into the power of super supporters—those loyal fans who go above and beyond to promote your business. Inspired by Pat Flynn’s Superfans, we explore how just a handful of these champions can drive major organic growth in your direct sales journey. We’ll walk through how to identify your current super supporters, ways to cultivate new ones, and how to make sharing your brand easy and rewarding. From personal recognition to swipe copy and referral perks, you’ll walk away with actionable strategies to love on your biggest fans and keep them coming back for more.

Time-Based Notes:

0:28 Let's Talk Super Fans

4:37 Identifying Your Super Supporters

6:29 Cultivating Future Super Supporters

9:12 Make it Easy to Share

11:38 Reward & Recognize

13:25 Sponsor Message

Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!

Get the full show notes at https://moderndirectseller.com/episode243

In this episode of the Modern Direct Seller Podcast, we sit down with Dave Grimaldi, the new President and CEO of the Direct Selling Association (DSA), for an insightful conversation about the future of the industry. With a background in government affairs and firsthand experience as a former direct seller, Dave shares what the DSA is doing to advocate for the channel at both the federal and state levels—especially when it comes to regulation, compliance, and protecting income opportunities. He dives into the importance of storytelling in building trust with policymakers, why now is a pivotal moment for advocacy, and how direct sellers can play a role in shaping what’s next.

Want to connect with Dave? He genuinely wants to hear from you! You can reach him directly by phone or text at 202-380-2203 or visit dsa.org to learn more about the Direct Selling Association and how to get involved.

Time-Based Notes:

0:35 Meet the New President of the DSA: Dave Grimaldi

4:51 Dave's Current Top Priorities

10:42 Why it's Important to Support the DSA

14:57 How Direct Sellers Can Get Involved

18:34 What Should be on Your Radar as a Direct Seller

23:54 Dave's Favorites

28:21 Sponsor Message

Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!

Get the full show notes at https://moderndirectseller.com/episode242

In this episode of the Modern Direct Seller Podcast, we're switching things up as Becky shares her guest interview from the Work + Life Harmony podcast with Megan Sumrell. Tune in for a behind-the-scenes look at how Becky balances entrepreneurship and family life with intentional time boundaries, a daily 9–2 work schedule, and clear roles in working alongside her husband. They also dive into the inspiration behind Oh My Hi, an all-in-one website platform built for non-techie entrepreneurs, and how it's evolving to meet the needs of growing businesses. It’s a real, honest chat about what it takes to run a business (or two!) without burning out.

Time-Based Notes: 0:33 Check out the Work + Life Harmony Podcast1:21 Coming up in Today's Episode1:57 Catching up with Becky Launder5:02 How Becky Establishes Non-Working Time9:05 How Becky Works with Her Husband, Jeremy11:49 How Oh My Hi was Born17:02 What Makes Oh My Hi Different20:52 Becky's Vision for Oh My Hi23:00 A Website is Never Done24:38 Mindset + Strategy with Business #227:47 Sponsor Message

Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!

Get the full show notes at https://moderndirectseller.com/episode241

In this episode of the Modern Direct Seller Podcast, we’re joined by Anita Westlake and Tonia Dolinka for an honest and uplifting conversation about navigating seasons of change in direct sales. After nearly eight years of leadership at Color Street, recent shifts in the business prompted them to reevaluate their path and explore new possibilities. That journey led them to helping launch ABBI, a personalized skincare brand rooted in innovation and wellbeing. From processing grief to reigniting their passion, Anita and Tonia share what it’s like to embrace change, build something new, and lead with purpose in a whole new way.

Connect with Anita on her website [anitawithabbi.com] and follow her on Instagram @anitaw_abbi_pioneer. Connect with Tonia on her website [withthedolinkas.com] and follow her on Instagram @withthedolinkas.

Time-Based Notes:

• 0:32 Meet Anita Westlake & Tonia 'Toni' Dolinka
• 2:50 How Toni Navigated Color Street Changes
• 5:10 How Anita Navigated Color Street Changes
• 6:48 All About ABBI Skincare
• 10:55 The Realities of Start-Up Mode
• 17:04 Most Exciting Things About ABBI
• 21:00 Anita & Toni's Current Business Focus
• 27:17 Academy VIP Favorites
• 32:15 How to Connect with Toni
• 32:32 How to Connect with Anita
• 33:13 Sponsor Message

Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!

Get the full show notes at https://moderndirectseller.com/episode240