E247: Empowering Women Through Direct Sales with Joni Rogers-Kante, Founder of SeneGence

In this inspiring episode of the Modern Direct Seller Podcast, we sit down with Joni Rogers-Kante, Founder and CEO of SeneGence, to explore how she built an iconic beauty brand rooted in product quality, distributor empowerment, and unwavering truth. Joni shares her personal journey from single motherhood with $7 to launching a billion-dollar direct sales company that prioritizes women’s success through fair compensation, education, and community. From early innovation in clean beauty to leading with heart and integrity, Joni unpacks the turning points, challenges, and powerful mission that continue to fuel her commitment to the direct sales channel—and encourages listeners to take bold, confident action in their own businesses.

Learn more about SeneGence at www.senegence.com.

Time-Based Notes:

0:40 How Joni Roger-Kante Created SeneGence

6:47 Milestones and Turning Points

14:36 Why We Should Protect the Direct Sales Model

19:16 How Education Empowers Direct Sellers

21:23 Advice for New Direct Sellers

24:56 Sponsor Message

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Get the full show notes at https://moderndirectseller.com/episode247