Today we’re joined by Hope Freedman, a passionate purpose practitioner who helps organizations discover, strengthen, and activate their social and sustainability initiatives that positively impact business, consumers, stakeholders and communities.

Join us to learn how impact work is embedded in Hope’s DNA, how working on both the client and agency sides has influenced how she approaches her work, and why she believes embedding impact in the brief is key. Hope brought us Hellman’s ongoing Make Taste Not Waste campaigns to compare and discuss live using our criteria.

Feeling inspired? Follow Hope on LinkedIn, support Food Recovery Network and learn more about how you can reduce food waste.

RESOURCES + LINKS

• Hellmann’s Food Waste Campaigns: ⁠Food Waste Action⁠ , ⁠Make Taste, Not Waste⁠, ⁠Fairy Godmayo, ⁠⁠Hellmann's Mayo Meets Jerod, ⁠⁠Who's in the Fridge ⁠, ⁠Mayo Cat ⁠
• Portion Balance Coalition
• Vaseline Healing Project
• ⁠Food Recovery Network⁠ ⁠
• Players Tailgate⁠
• ⁠The Just One Project⁠
• Direct Relief

We'd love to hear from you:

• Who would you like to see us interview?

• What campaign would you like us to audit?

Follow us on ⁠Instagram⁠ + ⁠LinkedIn⁠. Missed Opportunities for Good is powered by ⁠Love of Good⁠ + ⁠Aligned for Impact⁠.

Today we’re joined by Becky Morrison, award-winning producer and founder of The Light, a company defining what it means to create healthy production experiences. Join us to learn how Becky developed a passion for social justice in her teens, why we should lean into conflict, and what it means to be an architect of production experiences. Becky brought us 2 Lego’s campaigns ‘She Built That’ & ‘Ready for Girls - to compare and discuss live using our criteria.

Follow Becky on LinkedIn, check out thebeckymorrison.com, Thelight.nyc and follow The Light on IG.

RESOURCES + LINKS

• ⁠Paola Mendoza Social Justice project⁠
• Lego ‘She Built That’ Press Release
• Lego ‘Ready for Girls’ Press Release
• Film: Safe Sets
• Safe Sets Whitepaper

We'd love to hear from you:

• Who would you like to see us interview?

• What campaign would you like us to audit?

  
  

Follow us on ⁠Instagram⁠ + ⁠LinkedIn⁠. Missed Opportunities for Good is powered by ⁠Love of Good⁠ + ⁠Aligned for Impact⁠.

Today we’re joined by Ryan Davis, digital strategist, storyteller and co-founder of People First, the leading influencer marketing firm in Democratic politics. Join us to learn how Ryan went from theater to politics, the importance of standing by and protecting creators from backlash and the value of authenticity. Ryan brought us Hinge “No Ordinary Love” to discuss live using our criteria.

Follow Ryan on LinkedIn, check out People First and subscribe to his substack This Month in Digital.

RESOURCES + LINKS

• • Hinge "No Ordinary Love" Press release 2024 + 2025
  • Hinge 2024 Gen Z Report
  • Gill Foundation - https://gillfoundation.org/
  • Recent campaign with Gill Foundation: Divesha & Kristany + Melissa

• • Stand with Trans - https://standwithtrans.org/

  
  

  We'd love to hear from you:

  • Who would you like to see us interview?

  • What campaign would you like us to audit?

    
    

  Follow us on ⁠Instagram⁠ + ⁠LinkedIn⁠. Missed Opportunities for Good is powered by ⁠Love of Good⁠ + ⁠Aligned for Impact⁠.

Today we’re joined by Kelsey Lindell, disability inclusion advisor and the Founder & CEO of Misfit Media. Join us to learn how discovering her privilege led Kelsey to drive social change through marketing, how inclusion & accurate representation are both a missed opportunity & prevent harm, and why we need brave leaders now more than ever. Kelsey brought us a hit + a miss to discuss live - Degree ‘Trainers for Hire’ and Skims, ‘Adaptive Collection’.

Feeling inspired? Follow Kelsey on LinkedIn and Instagram, subscribe to her newsletter and get involved in Misfit’s latest initiative - Misfit 100.

RESOURCES + LINKS

• Misfit Media - https://misfitmediaagency.com/
• Making Space - https://www.making-space.com/
• ZBD - https://www.zbdtalent.com/usa/
• Degree Trainers for Hire landing page: https://www.degreedeodorant.com/us/en/trainersforhire.html

We'd love to hear from you:

• Who would you like to see us interview?
• What campaign would you like us to audit?

Follow us on ⁠Instagram⁠ + ⁠LinkedIn⁠. Missed Opportunities for Good is powered by ⁠Love of Good⁠ + ⁠Aligned for Impact⁠.

Today we’re joined by Lena Kazer Álvarez, a communications and creative strategist who specializes in crafting and executing impactful campaigns on complex social issues like health equity, climate change, and racial justice. Join us to learn how she moved from entertainment to social impact, why you should be doubling down on DEI not pulling back, and how her mom inspired her passion for health equity. Lena brought us Lush’s DEI bath bombs campaign to dig into.

Feeling inspired? Follow Lena on LinkedIn and be sure check out RALLY’s impactful work.

RESOURCES + LINKS

• Delta Institute

• Culver City Mobile Crisis Team

• Lush 2024 Diversity Report

• SXSW Bloom A New Day Activation - Lush x Change the Ref

We'd love to hear from you:

• Who would you like to see us interview?

• What campaign would you like us to audit?

Follow us on ⁠Instagram⁠ + ⁠LinkedIn⁠. Missed Opportunities for Good is powered by ⁠Love of Good⁠ + ⁠Aligned for Impact⁠.

Today we’re joined by Pamala Buzick Kim, founder of mavenverse and co-founder of #STAYinLA. She’s a leader at the intersection of creativity, innovation, and growth driven to support working people through systemic change. Join us to learn how the creative human is the throughline in Pamala’s journey, the importance of shifting culture to shift policy, and why it’s important to show up in any way you can. She brought us MTN Dew Rise Energy’s The Morning Makes You campaign with LeBron James to evaluate live - spoiler: never punch down!

Follow Pamala on LinkedIn and at PamalaBuzickKim.com. Feeling inspired? Visit #StayinLA to sign the petition, donate, advocate and learn more about the movement to keep production in LA.

RESOURCES + LINKS

• #StayinLA

• Invisible People

• LeBron x MTN Dew Rise Energy - The Morning Makes You

• Purpose Disruptors Good Life 2030

• “What if We Get it Right?” by Dr. Ayana Elizabeth Johnson

We'd love to hear from you:

• Who would you like to see us interview?

• What campaign would you like us to audit?

Follow us on ⁠Instagram⁠ + ⁠LinkedIn⁠. Missed Opportunities for Good is powered by ⁠Love of Good⁠ + ⁠Aligned for Impact⁠.

Today we’re joined by Renee Miller, Founder and Executive Creative Director of The Miller Group – a purpose-driven creative boutique. We discuss how Renee stumbled into impact work back in the 90s, how to leverage your competitive advantage without greenwashing, and resilience after the LA fires. She brought us Dole x Ananas Anam’s Pinatex campaign to discuss live.

Follow Renee on LinkedIn, check out The Miller Group’s new Home Services Site, and email Renee at renee@millergroupmarketing.com if you’d like to learn more!

RESOURCES + LINKS

• Dole x Ananas Anam Partnership
• Dole Sustainability
• Skirball Museum⁠
• ⁠Goldman Sachs 10,000 small businesses⁠

We'd love to hear from you:

• Who would you like to see us interview?
• What campaign would you like us to audit?
  

• Follow us on ⁠Instagram⁠ + ⁠LinkedIn⁠. Missed Opportunities for Good is powered by ⁠Love of Good⁠ + ⁠Aligned for Impact⁠.