Today we’re joined by Hope Freedman, a passionate purpose practitioner who helps organizations discover, strengthen, and activate their social and sustainability initiatives that positively impact business, consumers, stakeholders and communities.

Join us to learn how impact work is embedded in Hope’s DNA, how working on both the client and agency sides has influenced how she approaches her work, and why she believes embedding impact in the brief is key. Hope brought us Hellman’s ongoing Make Taste Not Waste campaigns to compare and discuss live using our criteria.

Feeling inspired? Follow Hope on LinkedIn, support Food Recovery Network and learn more about how you can reduce food waste.

RESOURCES + LINKS

• Hellmann’s Food Waste Campaigns: ⁠Food Waste Action⁠ , ⁠Make Taste, Not Waste⁠, ⁠Fairy Godmayo, ⁠⁠Hellmann's Mayo Meets Jerod, ⁠⁠Who's in the Fridge ⁠, ⁠Mayo Cat ⁠
• Portion Balance Coalition
• Vaseline Healing Project
• ⁠Food Recovery Network⁠ ⁠
• Players Tailgate⁠
• ⁠The Just One Project⁠
• Direct Relief

We'd love to hear from you:

• Who would you like to see us interview?

• What campaign would you like us to audit?

Follow us on ⁠Instagram⁠ + ⁠LinkedIn⁠. Missed Opportunities for Good is powered by ⁠Love of Good⁠ + ⁠Aligned for Impact⁠.

Today we’re joined by Becky Morrison, award-winning producer and founder of The Light, a company defining what it means to create healthy production experiences. Join us to learn how Becky developed a passion for social justice in her teens, why we should lean into conflict, and what it means to be an architect of production experiences. Becky brought us 2 Lego’s campaigns ‘She Built That’ & ‘Ready for Girls - to compare and discuss live using our criteria.

Follow Becky on LinkedIn, check out thebeckymorrison.com, Thelight.nyc and follow The Light on IG.

RESOURCES + LINKS

• ⁠Paola Mendoza Social Justice project⁠
• Lego ‘She Built That’ Press Release
• Lego ‘Ready for Girls’ Press Release
• Film: Safe Sets
• Safe Sets Whitepaper

We'd love to hear from you:

• Who would you like to see us interview?

• What campaign would you like us to audit?

  
  

Follow us on ⁠Instagram⁠ + ⁠LinkedIn⁠. Missed Opportunities for Good is powered by ⁠Love of Good⁠ + ⁠Aligned for Impact⁠.

Today we’re joined by Ryan Davis, digital strategist, storyteller and co-founder of People First, the leading influencer marketing firm in Democratic politics. Join us to learn how Ryan went from theater to politics, the importance of standing by and protecting creators from backlash and the value of authenticity. Ryan brought us Hinge “No Ordinary Love” to discuss live using our criteria.

Follow Ryan on LinkedIn, check out People First and subscribe to his substack This Month in Digital.

RESOURCES + LINKS

• • Hinge "No Ordinary Love" Press release 2024 + 2025
  • Hinge 2024 Gen Z Report
  • Gill Foundation - https://gillfoundation.org/
  • Recent campaign with Gill Foundation: Divesha & Kristany + Melissa

• • Stand with Trans - https://standwithtrans.org/

  
  

  We'd love to hear from you:

  • Who would you like to see us interview?

  • What campaign would you like us to audit?

    
    

  Follow us on ⁠Instagram⁠ + ⁠LinkedIn⁠. Missed Opportunities for Good is powered by ⁠Love of Good⁠ + ⁠Aligned for Impact⁠.