Creative Conversations with Hope Freedman
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Creative Conversations with Hope Freedman
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Today we’re joined by Hope Freedman, a passionate purpose practitioner who helps organizations discover, strengthen, and activate their social and sustainability initiatives that positively impact business, consumers, stakeholders and communities.
Join us to learn how impact work is embedded in Hope’s DNA, how working on both the client and agency sides has influenced how she approaches her work, and why she believes embedding impact in the brief is key. Hope brought us Hellman’s ongoing Make Taste Not Waste campaigns to compare and discuss live using our criteria.
Feeling inspired? Follow Hope on LinkedIn, support Food Recovery Network and learn more about how you can reduce food waste.
RESOURCES + LINKS
- Hellmann’s Food Waste Campaigns: Food Waste Action , Make Taste, Not Waste, Fairy Godmayo, Hellmann's Mayo Meets Jerod, Who's in the Fridge , Mayo Cat
- Portion Balance Coalition
- Vaseline Healing Project
- Food Recovery Network
- Players Tailgate
- The Just One Project
- Direct Relief
We'd love to hear from you:
Who would you like to see us interview?
What campaign would you like us to audit?
Follow us on Instagram + LinkedIn. Missed Opportunities for Good is powered by Love of Good + Aligned for Impact.