Jess Gebauer, founder of Krysset in Yardley, joins us for one of the most honest conversations we’ve had about what it really takes to build a business.

From spending decades in the jewelry industry to walking away from it completely, Jess shares how she pivoted into building something bigger than just a store. She breaks down the mindset shift from maker to business builder, and why being the “hype person” for others became her superpower.

We get into the realities of opening a storefront, the misconception that business owners “have it made,” and how small towns don’t grow through competition, but through collaboration. Jess explains her philosophy of giving people just one more reason to come back and how that approach helped shape not just her business, but the entire local community.

And then we go deeper.

Jess opens up about the first two years of Krysset being the hardest season of her life, not because of the business, but because of what was happening at home. It’s a raw look at what it means to keep showing up when everything feels like it’s falling apart.

If you’re building something, thinking about starting, or just trying to keep going, this episode is a reminder that success isn’t about perfection. It’s about grit, community, and putting one foot in front of the other... again and again.

Scott Ogur is a CFO, a founder… and yeah, kind of who Jonesy wants to be when he grows up 😅

But this one isn’t about titles.

It’s about the long game.

From getting laid off at a big bank to building a 20+ year partnership that actually works, Scott breaks down what it really takes to grow something meaningful without burning yourself out.

We talk:
• Trust over ego
• Wins, losses, and everything in between
• Why “Yin and Yang” matters more than any business plan

And of course… we go where we always go
Mental health.

Punching bags over people.
Letting things go.
Being a goldfish (yes, really).

Because the truth is… nobody fully has it figured out.

And maybe that’s the point.

This week on Minding Our Business, we’re sitting down with photographer, studio owner, and all-around pivot queen, Sarah Anne.

Sarah’s journey is anything but linear. What started as a passion for photography turned into a freelance career, then evolved into business ownership, and now… another major shift as she steps into the world of nursing. Along the way, she’s navigated changing economic climates, made tough calls, and learned how to rebuild when things didn’t go as planned.

We talk about what it really looks like to pivot, not just once, but multiple times, and how to keep going when the path ahead feels uncertain.

Sarah also shares the story behind reopening Hatboro Studios, a creative space designed for photographers, videographers, podcasters, and artists to build and collaborate, and how subletting studio space became both a business move and a way to support her local creative community.

And in a full-circle moment, we revisit the fact that Sarah was actually the photographer at Jess’s wedding… which Jess remembers very little of (for reasons we’ll let her explain 😅).

This episode is for anyone who feels like they’re in a season of change, questioning their next move, or trying to find that “light at the end of the tunnel.”

Because sometimes, you don’t find the light… you create it.

We love a good plot twist. Especially the kind that looks like failure at first.

In this episode, we sit down with Adam Gunsenhouser, Director of Growth at Keller Williams and a real estate business strategist helping more than 300 agents build profitable, sustainable businesses. But his story does not start at the top. It starts with a career that felt safe. Logical. Responsible. Accounting.

And it did not work.

Adam opens up about what it was like to realize he was on the wrong path and how that “failed accountant” chapter challenged his confidence and identity. We talk about the pressure to follow the practical plan, the fear of pivoting, and the quiet internal spiral that happens when you admit something is not aligned.

This conversation is bigger than real estate. It is about permission to pivot. It is about redefining success when the traditional blueprint does not fit. It is about turning self-doubt into clarity and building a career rooted in purpose instead of expectation.

Adam shares the mindset shifts that helped him move from uncertainty to impact. We unpack what growth really means. Not just in production numbers, but in leadership, clarity, and confidence. We talk about profitability without burnout. Leadership without ego. And why the path that feels like a setback might actually be the foundation.

If you have ever questioned your direction or felt behind because your first plan did not pan out, this episode will hit. Sometimes the detour is the direction. And sometimes the thing you thought disqualified you is the exact experience that prepares you to lead.

Your pivot might just be your purpose.

This week we’re joined by Alexandru B. Bruschini… also known as Alex. Also possibly Brandon. We’re still not totally sure.

What we are sure of? The man does not stop moving.

From building media brands in high school and college, to an eight-and-a-half-year career in meteorology, to walking away from it all to run his own production company full time… this conversation is about what happens when hustle becomes your identity.

We talk about the blessing and curse of never slowing down.

What it’s like shooting 50 to 60 weddings a year and witnessing love in every form.

Burnout that hides behind beautiful Instagram posts.

And the quiet mental weight of building something on your own while everyone else seems to be living the “white picket fence” life.

Alex shares how being adopted from Romania, raised by a widowed mom, and traveling constantly as a kid shaped his open-minded perspective. How weather became media. How meteorology became “medialogy.” And why storms, both literal and personal, have defined so much of his path.

This one is about resilience.

About accepting what you can’t control.

About turning layoffs into launchpads.

And about choosing to see beauty in a world that feels increasingly polarized.

If you’ve ever felt exhausted but still driven… defeated but still building… this episode is going to hit.

https://www.instagram.com/mediaologymediaco

Episode Description:

What happens when you leave the hustle of production life... and decide to stay somewhere for real? This week, we’re sitting down with the co-owner of Yardley Tattoo—a woman who didn’t just pivot, she planted.

From navigating multiple moves and career shifts to building a business rooted in creativity, service, and community, this episode is all about what it means to start over with purpose. We talk about going from behind-the-scenes production work to the frontlines of small-town business ownership, how to lead with heart (and systems), and why Lisa’s become Yardley’s unofficial concierge.

She’s not just running a tattoo shop. She’s building a vibe. And a very real life.

If you’ve ever felt pulled toward something slower, more intentional, or more you, this one’s for you.

What We Get Into:

• Saying yes to the move... even when it’s scary

• Redefining identity after leaving the industry

• The magic of community-led marketing

• Tattoos, small business, and what people really come in for

• Finding your place—and helping others find theirs too

Links + Resources:

🖤 Check out Yardley Tattoo: https://lnk.bio/YardleyTattoo

In this episode of Minding Our Business, we sit down with Steve Krouch—a lifelong photographer who turned his post-retirement “what now?” into a thriving business. From freelancing in Philly department stores to launching Capture 360, Steve shares how he leaned into 3D photography and virtual tours to carve out a niche in commercial real estate.

We talk pivoting later in life, staying curious, and why retirement might just be a remix—not a wrap. Whether you're thinking about your next chapter or looking to level up where you are, Steve’s story is a reminder that it’s never too late to build something new.

https://capture360llc.com/

What if the problem isn’t you — it’s the systems you’re trying to force yourself into?

In this episode of Minding Our Business, we sit down with Hannah Jesse for an honest, hilarious, and deeply validating conversation about entrepreneurship, ADHD, burnout, and building businesses that actually work with your brain instead of against it.

Hannah shares her journey from sales and fundraising leadership to becoming a small business consultant — and how neurodivergence shaped everything from how she manages clients to how she designs her own environment for success.

We talk about:

This episode is for anyone who’s ever felt broken, behind, or exhausted trying to operate in a world not designed for their brain.

If you’ve been forcing productivity, fighting burnout, or questioning whether you’re cut out for entrepreneurship — this conversation might change everything.

🎧 Listen now and remember: you’re not lazy, broken, or failing — you’re just wired differently.