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In this episode, Kristy Yoder interviews leadership coach and bestselling author Jim Carlough, whose book The Six Pillars of Effective Leadership provides a simple yet profound framework for leaders who want to inspire trust, stability, and growth in their teams.

Jim reveals that leadership isn’t something you’re born with—it’s something you develop through experience, self-awareness, and a deep commitment to integrity. He shares his personal journey from being an untrained new manager to becoming a mentor to hundreds of emerging leaders around the world.

Together, Kristy and Jim discuss:

• The real difference between managers and leaders
• How to stay present and connected in a remote work environment
• Why integrity is non-negotiable and how to rebuild trust after a mistake
• The role of compassion and empathy in leading people through challenges
• Why humor is an underrated leadership tool that builds connection and diffuses tension
• The importance of mentorship and how every leader needs someone to keep them grounded

Jim also leaves listeners with timeless advice: find a mentor who will tell you the truth, help you grow, and remind you that leadership is about serving, not controlling.

At the end of the episode, Jim offers a special gift—an autographed copy of his book for the first three listeners who comment on the episode once it’s released.

Connect with Jim:

https://www.facebook.com/jimcarloughms

https://www.instagram.com/jimcarloughmotivation/

https://www.linkedin/in/jimcarlough

https://jim-carlough.com/

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In this episode of The Lazy Entrepreneur Podcast, host Kristy Yoder sits down with John, the CEO of StubGroup, a digital marketing agency specializing in Google Ads, SEO, and email marketing. John shares his inspiring journey from blue-collar jobs to leading a successful marketing firm and dives deep into how business owners can decide between SEO and Google Ads—or use both together to create a powerful online growth strategy.

Throughout the conversation, Kristy and John explore the pros and cons of each marketing channel, discuss realistic ad budgets, and unpack how AI tools like ChatGPT and Google Gemini are transforming the way people search online. John also reveals his leadership lessons, including the importance of hiring slowly, firing quickly, and building a strong, values-driven team.

This episode is filled with practical insights for entrepreneurs who want to grow their businesses sustainably, attract more qualified leads, and make smarter marketing investments.

What You’ll Learn

• The difference between Google Ads and SEO, and how they complement each other
• When to prioritize paid ads vs. organic search optimization
• How to set a realistic ad budget (and why $2,000/month is a good starting point)
• How AI and ChatGPT are reshaping search behavior and marketing strategy
• Why **hiring the right people fast—and letting go of the wrong ones faster—**is essential for long-term growth

Key Takeaways

✅ SEO builds sustainable, long-term visibility—Google Ads delivers faster, measurable results.
✅ A combined strategy maximizes reach and conversions.
✅ Understanding your audience’s search intent is critical before spending on ads.
✅ AI is changing the future of SEO, making adaptability more important than ever.
✅ Strong leadership means protecting your team culture through intentional hiring.

About John

John is the CEO of StubGroup, a digital marketing agency helping businesses succeed online through Google Ads, SEO, and email marketing. With over a decade of experience, John has guided countless brands in optimizing their online presence and scaling sustainably.

🌐 Website: www.stubgroup.com
📺 YouTube: Search “StubGroup” for tutorials and free marketing insights

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Are you in need of any assistance? Are you tired and running out of time? It's time to start looking for a virtual assistant! Learn how to get your freedom and life back by visiting smartvirtualassistants.com

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In this episode of The Lazy Entrepreneur Podcast, host Kristy Yoder sits down with Megan, the CEO and founder of Sidekick Accounting, a bookkeeping and tax firm that helps small business owners across the U.S. master their finances using the Profit First system.

Megan’s story is one of grit, faith, and financial wisdom. As a single mom of four, she turned life’s hardest moments into a foundation for success—building a thriving business from scratch with little savings and a lot of determination.

She shares how she overcame self-doubt, learned to price her services confidently, and grew her all-women accounting team while raising her children. Megan also breaks down how the Profit First method transformed her business and why every entrepreneur should understand their numbers to achieve financial freedom and peace of mind.

Her journey is proof that success doesn’t come from hustle—it comes from clarity, confidence, and smart systems that work for your life.

💡 Key Takeaways

• Profitability creates freedom—pay yourself first and track every dollar.
• Asking for help builds strength, not weakness.
• Create systems that let you grow your business and live your life.
• Define success by peace and flexibility, not just revenue.
  
  

🔗 Connect with Megan

🌐 Website: https://www.sidekick-accounting.com/
📱 Instagram | Facebook | LinkedIn: @SidekickAccounting

🎧 Listen now to be inspired by Megan’s incredible story and learn how to build a business that brings both profit and purpose.

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Are you in need of any assistance? Are you tired and running out of time? It's time to start looking for a virtual assistant! Learn how to get your freedom and life back by visiting smartvirtualassistants.com

Be part of our Facebook community page for entrepreneurs who want to become a master delegator.

Do you want to learn how to hire a virtual assistant? Access our free training.

Send us a text

In this episode of The Lazy Entrepreneur Podcast, host Kristy Yoder talks with Kate Assaraf, founder of Dip Sustainable Hair Care, about the courage it takes to rebuild after failure — and how slowing down can lead to greater success.

After 20 years in the beauty industry, Kate walked away from toxic marketing and burnout to create a plastic-free, award-winning hair care brand built on integrity and sustainability. But before Dip, she had to face the pain of closing her first business and starting over with just $40,000 and a lot of faith.

Kate shares how she turned shame into strength, built her own factory after a major setback, and proved that doing less—but better—can build a business that lasts.

💡 Key Takeaways:

• Failure can be the foundation for purpose and growth
• Sustainability and profitability can coexist
• Doing less leads to clarity and impact
• Boundaries protect your peace and creativity

🌿 About Kate Assaraf:

Founder of Dip Sustainable Hair Care, Kate is on a mission to make high-performance hair care sustainable, ethical, and fun.

Connect with Kate:
🌐 dipalready.com | 📱 @dipalready

Support the show

Are you in need of any assistance? Are you tired and running out of time? It's time to start looking for a virtual assistant! Learn how to get your freedom and life back by visiting smartvirtualassistants.com

Be part of our Facebook community page for entrepreneurs who want to become a master delegator.

Do you want to learn how to hire a virtual assistant? Access our free training.

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In this episode of the Lazy Entrepreneur Podcast, Kristy sits down with Kira Shishkin, CEO of informed.now and a seasoned serial entrepreneur. Kira has built four companies across different industries, including crypto infrastructure, publishing, and consumer tech. With a background that spans Ukraine, Israel, and the United States, he brings a truly global perspective on resilience, leadership, and building businesses that last.

Kira shares how he has applied the principles of what he calls “lazy entrepreneurship”—not about avoiding work, but about creating efficiency and freedom through smart systems, delegation, and automation. He explains why mastering tasks before delegating them makes hiring more effective, how to communicate clearly within international teams, and why prioritization is an essential daily discipline for entrepreneurs.

This conversation is packed with practical advice for entrepreneurs who want to scale their business without burning out and who are ready to shift from doing everything themselves to building smarter, sustainable systems.

Key Takeaways:

• Master before you delegate: Learn the task yourself so you can give clear feedback and evaluate success.
• Hire early and wisely: The right hires accelerate growth, while the wrong ones slow it down.
• Prioritization is a discipline: Always order your to-do list by importance, not randomness.
• Communication is non-negotiable: Build a culture of proactive honesty, especially in international teams.
• Systems create freedom: Use technology and processes to make your business run without constant founder oversight.
  
  

👉 Connect with Kira Shishkin:

https://l.informed.now/kira

https://informed.now/

To automate LinkedIn outreach, you can use Kira's partner status with Dripify: https://try.dripify.com/kira

Support the show

Are you in need of any assistance? Are you tired and running out of time? It's time to start looking for a virtual assistant! Learn how to get your freedom and life back by visiting smartvirtualassistants.com

Be part of our Facebook community page for entrepreneurs who want to become a master delegator.

Do you want to learn how to hire a virtual assistant? Access our free training.

Send us a text

In this episode of the Lazy Entrepreneur Podcast, host Kristy Yoder welcomes Randi Deckard, Senior Vice President of Growth at BESLER and trusted CRO advisor. With a career that began in clinical science, Randi brings a unique perspective to business and leadership—treating every strategy as an experiment and applying data-driven insights to growth.

Over the past five years, she has integrated AI into her daily leadership practices, not simply for efficiency, but to achieve what she calls the ability to “people more.” For Randi, AI is a tool that allows leaders to be more present for their teams and customers while removing friction from business processes.

During the conversation, Randi shares practical ways leaders can use AI, from building custom GPTs to automate research, to creating AI-powered one-on-one agendas that make team coaching more effective. She also highlights the importance of intent marketing, deal rooms, and governance frameworks that ensure AI is used responsibly.

Listeners will gain valuable insights into how AI can support leadership, empower teams, and improve customer experiences. Randi also addresses the risks of AI adoption—such as data integrity, compliance, and security—and explains why business leaders must become AI-literate in order to guide their organizations through the rapid pace of technological change.

This episode is packed with actionable advice for entrepreneurs and executives who want to harness AI without losing sight of the human side of business.

Key Takeaways:

• Leaders must be AI-literate in order to guide their teams effectively.
• AI should always be tied to business outcomes, not hype or trends.
• Custom GPTs and automation can save leaders hours of time daily.
• Clear communication and empowerment remain the core of leadership in the AI era.
• Responsible AI adoption requires governance, security, and ongoing evaluation.
  
  

👉 Connect with Randi Deckard on LinkedIn

Support the show

Are you in need of any assistance? Are you tired and running out of time? It's time to start looking for a virtual assistant! Learn how to get your freedom and life back by visiting smartvirtualassistants.com

Be part of our Facebook community page for entrepreneurs who want to become a master delegator.

Do you want to learn how to hire a virtual assistant? Access our free training.

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In this episode of the Lazy Entrepreneur Podcast, I sit down with Janelle Bruland—entrepreneur, executive coach, and author of Your Way Back to Happy: How to Turn the Pain of Your Past into a Future of Freedom, Purpose, and Peace.

Janelle opens up about her personal journey of uncovering unresolved trauma and shares powerful tools for entrepreneurs who are struggling with past pain, stress, or burnout. Together, we explore how trauma shows up in business, why resilience is different from numbing, and how practices like meditation, breathwork, and rest can lead to true healing.

If you’ve ever felt “stuck” despite your success, this conversation will show you how choosing happiness every day can transform both your life and your business.

What You’ll Learn in This Episode

• What trauma really means (and why it’s more common than you think).
• How unresolved pain can quietly affect leadership and decision-making.
• The difference between entrepreneur resilience and numbing.
• Practical tools for healing trauma—meditation, breathwork, mindset shifts.
• Why taking time to rest and unplug is critical for business success.
• How to choose happiness daily, even in the face of challenges.

Key Quotes from Janelle

💡 “Trauma is any moment where you feel helpless or out of control.”
💡 “You can’t achieve healing—you have to allow it.”
💡 “Entrepreneurs are great at pushing through, but sometimes pushing is exactly what holds us back.”
💡 “Happiness is not a destination—it’s a daily choice.”

Resources and Links

• 📖 Grab Janelle’s book: Your Way Back to Happy: How to Turn the Pain of Your Past into a Future of Freedom, Purpose, and Peace on Amazon
• 🌐 Learn more about Janelle’s coaching and leadership resources: legacy-leader.com
• 🎙 Listen to more episodes of the Lazy Entrepreneur Podcast for insights on building a business with freedom and balance
  
  

✨ If this episode inspired you, don’t forget to subscribe, leave a review, and share it with another entrepreneur who needs this message today.

Support the show

Are you in need of any assistance? Are you tired and running out of time? It's time to start looking for a virtual assistant! Learn how to get your freedom and life back by visiting smartvirtualassistants.com

Be part of our Facebook community page for entrepreneurs who want to become a master delegator.

Do you want to learn how to hire a virtual assistant? Access our free training.

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Why do so many entrepreneurs procrastinate—even when the stakes are high? In this episode of the Lazy Entrepreneur Podcast, host Kristy dives deep with Robin J. Emdon, author of Get Resultsology: The Science of Getting Stuff Done, to uncover the biological, psychological, and practical roots of chronic procrastination in business.

Robin shares his personal journey of overcoming deep-seated procrastination and reveals what finally sparked lasting change. We explore how brain chemistry—especially dopamine, cortisol, and acetylcholine—affects motivation and productivity. You'll also learn the difference between threat mode and reward mode, and how to train your brain to stay focused, even during high-stress times.

Whether you're stuck in perfectionism, decision fatigue, or just can't seem to finish what you start, this episode is packed with relatable insights and actionable tools. Robin explains how entrepreneurs can use systems, accountability, and vision to build momentum, defeat distraction, and finally get things done.

🧠 What You’ll Learn:

• Why procrastination isn't laziness
• The science of motivation and momentum
• How accountability dramatically improves success
• Creating a personal life vision that fuels daily action
• Energy vs time management for entrepreneurs
• How to build a distraction-proof workflow
• Tips for rewiring your brain to default to action

📘 Resources Mentioned:

• Download Get Resultsology free PDF: ReallyUsefulTips.com
• Join Robin’s 5-day challenge: SkyRocketYourProductivityChallenge.com
• Connect with Robin on LinkedIn: Robin J. Emden

Feeling overwhelmed?

Take our free Overwhelm Assessment to identify stress triggers and discover practical ways to manage your workload: https://kristyyoder.com/overwhelm_assessment

If you enjoyed this episode, please subscribe, rate, and share! Tag us with your biggest takeaway on social media.

Support the show

Are you in need of any assistance? Are you tired and running out of time? It's time to start looking for a virtual assistant! Learn how to get your freedom and life back by visiting smartvirtualassistants.com

Be part of our Facebook community page for entrepreneurs who want to become a master delegator.

Do you want to learn how to hire a virtual assistant? Access our free training.