Ep 225: The Courage to Start Again: Turning Failure into a Purpose-Driven Brand

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In this episode of The Lazy Entrepreneur Podcast, host Kristy Yoder talks with Kate Assaraf, founder of Dip Sustainable Hair Care, about the courage it takes to rebuild after failure — and how slowing down can lead to greater success.

After 20 years in the beauty industry, Kate walked away from toxic marketing and burnout to create a plastic-free, award-winning hair care brand built on integrity and sustainability. But before Dip, she had to face the pain of closing her first business and starting over with just $40,000 and a lot of faith.

Kate shares how she turned shame into strength, built her own factory after a major setback, and proved that doing less—but better—can build a business that lasts.

💡 Key Takeaways:

• Failure can be the foundation for purpose and growth
• Sustainability and profitability can coexist
• Doing less leads to clarity and impact
• Boundaries protect your peace and creativity

🌿 About Kate Assaraf:

Founder of Dip Sustainable Hair Care, Kate is on a mission to make high-performance hair care sustainable, ethical, and fun.

Connect with Kate:
🌐 dipalready.com | 📱 @dipalready

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