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In this episode, Kristy Yoder interviews leadership coach and bestselling author Jim Carlough, whose book The Six Pillars of Effective Leadership provides a simple yet profound framework for leaders who want to inspire trust, stability, and growth in their teams.

Jim reveals that leadership isn’t something you’re born with—it’s something you develop through experience, self-awareness, and a deep commitment to integrity. He shares his personal journey from being an untrained new manager to becoming a mentor to hundreds of emerging leaders around the world.

Together, Kristy and Jim discuss:

• The real difference between managers and leaders
• How to stay present and connected in a remote work environment
• Why integrity is non-negotiable and how to rebuild trust after a mistake
• The role of compassion and empathy in leading people through challenges
• Why humor is an underrated leadership tool that builds connection and diffuses tension
• The importance of mentorship and how every leader needs someone to keep them grounded

Jim also leaves listeners with timeless advice: find a mentor who will tell you the truth, help you grow, and remind you that leadership is about serving, not controlling.

At the end of the episode, Jim offers a special gift—an autographed copy of his book for the first three listeners who comment on the episode once it’s released.

Connect with Jim:

https://www.facebook.com/jimcarloughms

https://www.instagram.com/jimcarloughmotivation/

https://www.linkedin/in/jimcarlough

https://jim-carlough.com/

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In this episode of The Lazy Entrepreneur Podcast, host Kristy Yoder sits down with John, the CEO of StubGroup, a digital marketing agency specializing in Google Ads, SEO, and email marketing. John shares his inspiring journey from blue-collar jobs to leading a successful marketing firm and dives deep into how business owners can decide between SEO and Google Ads—or use both together to create a powerful online growth strategy.

Throughout the conversation, Kristy and John explore the pros and cons of each marketing channel, discuss realistic ad budgets, and unpack how AI tools like ChatGPT and Google Gemini are transforming the way people search online. John also reveals his leadership lessons, including the importance of hiring slowly, firing quickly, and building a strong, values-driven team.

This episode is filled with practical insights for entrepreneurs who want to grow their businesses sustainably, attract more qualified leads, and make smarter marketing investments.

What You’ll Learn

• The difference between Google Ads and SEO, and how they complement each other
• When to prioritize paid ads vs. organic search optimization
• How to set a realistic ad budget (and why $2,000/month is a good starting point)
• How AI and ChatGPT are reshaping search behavior and marketing strategy
• Why **hiring the right people fast—and letting go of the wrong ones faster—**is essential for long-term growth

Key Takeaways

✅ SEO builds sustainable, long-term visibility—Google Ads delivers faster, measurable results.
✅ A combined strategy maximizes reach and conversions.
✅ Understanding your audience’s search intent is critical before spending on ads.
✅ AI is changing the future of SEO, making adaptability more important than ever.
✅ Strong leadership means protecting your team culture through intentional hiring.

About John

John is the CEO of StubGroup, a digital marketing agency helping businesses succeed online through Google Ads, SEO, and email marketing. With over a decade of experience, John has guided countless brands in optimizing their online presence and scaling sustainably.

🌐 Website: www.stubgroup.com
📺 YouTube: Search “StubGroup” for tutorials and free marketing insights

Support the show

Are you in need of any assistance? Are you tired and running out of time? It's time to start looking for a virtual assistant! Learn how to get your freedom and life back by visiting smartvirtualassistants.com

Be part of our Facebook community page for entrepreneurs who want to become a master delegator.

Do you want to learn how to hire a virtual assistant? Access our free training.

Send us a text

In this episode of The Lazy Entrepreneur Podcast, host Kristy Yoder sits down with Megan, the CEO and founder of Sidekick Accounting, a bookkeeping and tax firm that helps small business owners across the U.S. master their finances using the Profit First system.

Megan’s story is one of grit, faith, and financial wisdom. As a single mom of four, she turned life’s hardest moments into a foundation for success—building a thriving business from scratch with little savings and a lot of determination.

She shares how she overcame self-doubt, learned to price her services confidently, and grew her all-women accounting team while raising her children. Megan also breaks down how the Profit First method transformed her business and why every entrepreneur should understand their numbers to achieve financial freedom and peace of mind.

Her journey is proof that success doesn’t come from hustle—it comes from clarity, confidence, and smart systems that work for your life.

💡 Key Takeaways

• Profitability creates freedom—pay yourself first and track every dollar.
• Asking for help builds strength, not weakness.
• Create systems that let you grow your business and live your life.
• Define success by peace and flexibility, not just revenue.
  
  

🔗 Connect with Megan

🌐 Website: https://www.sidekick-accounting.com/
📱 Instagram | Facebook | LinkedIn: @SidekickAccounting

🎧 Listen now to be inspired by Megan’s incredible story and learn how to build a business that brings both profit and purpose.

Support the show

Are you in need of any assistance? Are you tired and running out of time? It's time to start looking for a virtual assistant! Learn how to get your freedom and life back by visiting smartvirtualassistants.com

Be part of our Facebook community page for entrepreneurs who want to become a master delegator.

Do you want to learn how to hire a virtual assistant? Access our free training.