Most HR Consultants know they should be using video…

But when it comes time to hit record, the same question always crops up:

“What the hell am I even meant to say?”

If that’s you — stuck staring at the camera, second-guessing yourself, and unsure where to start — then this episode is for you, my friend.

You’ll discover:

• The 8 types of videos every HR Consultant can (and should) record to win leads and clients
• A simple structure that makes your videos clear, persuasive, and easy to film — even if you’re not a “natural” on camera
• Why not sounding slick and polished can actually make your videos MORE effective
• What to do if you're worried you'll run out of things to say — and how to avoid “content block” forever
• The mindset shift that separates those who grow on video… from those who stay stuck in their heads
• And much, much more

So if you want to start showing up, standing out, and turning videos into sales — instead of procrastinating and avoiding doing video whatsoever, then listen to this episode and get the answers you need.

Because creating client-winning videos ain’t difficult… when you know what you’re doing (and that's what you're about to discover).

And when you're ready, click here to get your ticket for the FREE event I'm hosting next month. Spaces are limited, so act fast if you don't want to miss out.

Timestamps:

00:00 – How HR consultants can overcome fear of video content creation

01:41 – Why simple face-to-camera videos work best for consultants

03:01 – Should you give away HR advice for free in your content?

04:10 – How to turn rambling recordings into polished video scripts

05:17 – 8 high-converting video formats for HR consultants

06:35 – Quick tips: short HR videos that boost authority and trust

07:41 – Answering FAQs: turn client questions into lead-generating videos

09:00 – Myth-busting videos: challenge bad HR advice and stand out

10:26 – Storytelling for HR consultants: how to showcase real client wins
The structure to follow for high-impact client success videos.

12:01 – Explainer videos: simplify tricky HR topics and attract views
How to educate without overwhelming, even if your topic is complex.

13:31 – Behind-the-scenes content to show how you think and work

15:08 – How to use video rants (wisely) to attract the right HR clients

16:54 – Share your values: belief-building videos that position your brand

18:40 – 4-part structure for recording confident, engaging HR videos

24:26 – Final pep talk: The only bad video is the one you didn’t make.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

If you’ve ever felt a bit off… like things should be fine, but you're just not thrilled with how life feels — this episode is for you.

Because today, I’m introducing a simple but powerful tool: the Circle of Life.

It shows you exactly where things feel strong, where they’re wobbling, and why fixing just your business isn’t enough if other areas of your life are being neglected.

Whether it’s your health, your relationships, your finances or your fun — every part of your life is connected.

And when one segment is off, the whole wheel struggles to turn.

So tune into this short but powerful episode, and discover:

🛞 What the 8 segments of the Circle of Life are — and how to make sure they’re working for you, not against you
🧭 A simple monthly check-in habit to build more balance, calm and clarity

Because you’re not just building a business. You’re building a life.

And this is your invitation to check in, realign, and grow from the inside out.

PS - Here's a link to get your own Circle of Life to fill in.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

If you've ever thought about using video to market your HR consultancy… but felt like the tech might let you down then this episode is for you.

Because today, I’m breaking down exactly what you do and don't need to look and sound confident on camera.

No expensive equipment. No fancy editing. No Hollywood lighting.

Just simple, clear advice to help you finally start showing up in video — and attracting the leads and clients your consultancy deserves.

Here’s what we cover:

• Why your camera quality isn’t the reason people buy from you — and what is.
• The one recording-angle mistake that could be making your videos feel awful for viewers (and how to fix it in seconds).
• The simple swap that can instantly improve the sound of your videos — no mic needed.
• The truth about video perfection and why a few stumbles might actually help you win clients.
• How to use ChatGPT as an expert personal script editor — so you know if your video is good enough before posting.

By the end of this episode you'll have a no-fuss setup that helps you feel ready to press record — and finally put your face, voice, and message out there.

So tune in now.

Timestamps

00:00 – Why HR consultants need video content to get clients
00:23 – Common fears about filming marketing videos
01:01 – How to film business videos using just a phone
01:49 – Is iPhone or Android good enough for content creation?
02:27 – Why polished video can hurt your consultancy brand
03:06 – Best smartphones for creating HR marketing videos
03:51 – How to use natural light for professional-looking video
04:18 – Best places to record video content at home
04:56 – How to stabilise your phone without a tripod
06:26 – Simple upgrades to improve your video quality fast
06:39 – How to frame your videos to build trust with clients
07:12 – Fix bad lighting and shadows in DIY videos
09:00 – How to get great sound for videos without buying a mic
09:56 – Should you record horizontal or vertical videos for LinkedIn?
12:29 – Why posting on every platform can harm your reach
13:12 – How to use ChatGPT to write better video scripts
14:31 – What to say on camera if you're nervous or awkward
15:34 – How to stay consistent with your video marketing schedule

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

In this first Sunday Session, I’m sharing what these new weekly mini-episodes are all about, how they’ll help, and why mindset isn’t a luxury for HR consultants… it’s a necessity.

You’ll discover:

🎯 What to expect from these short, weekly episodes
🧠 Why mindset and beliefs shape every result you get in business

Because you’re not just here to run a business.

You’re also here to become the best you you can be.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

If you’ve ever said, “I know I should do video, but…” — this episode is for you.

Because today, I’m breaking down the 6 most common fears that stop brilliant HR consultants like you from ever pressing record.

And if you want to be seen as the expert, stop relying on referrals, and finally build trust at scale — then video isn’t optional.

It’s essential. Because as we discussed in last week’s episode, video content is the fastest way to build visibility, trust, and leads.

The good news? Creating video content is easier than you think.

And none of the fears holding you back are as real or important as they seem.

So listen in and discover:

• 📌 Why trying to be “original” is stopping you from getting clients — and what to do instead
• 💬 The overlooked mindset shift that makes criticism irrelevant (and frees you to post)
• 🎯 A Cambridge academic rule that proves your video content is already good enough
• ⏰ How 5 minutes of video can generate leads while you sleep
• 📱 The truth about tech, lighting, and whether video actually fits with “serious” HR work

Because if you’re ready to stop hiding and start standing out from the crowd of HR Consultants — this is the episode for you.

Timestamps:

00:00 – Why most HR consultants don’t use video content (and lose leads because of it)
01:43 – Does video marketing actually work for HR consultants in 2025?
02:35 – Top 6 reasons HR consultants avoid posting video content
03:03 – How to overcome imposter syndrome when creating HR videos
04:01 – Why HR buyers follow people, not information (and how to stand out)
05:00 – How to stop worrying about being judged when posting videos online
06:04 – The mindset shift that helps HR consultants overcome fear of criticism
07:20 – What happens if no one watches your video? (Worst case explained)
08:49 – How to deal with negative comments on your LinkedIn or video content
09:54 – Why your HR videos don’t need to be perfect (Cambridge rule explained)
11:10 – How to know if your HR expertise is good enough for video content
12:28 – “I don’t have time for marketing”: how to make space for video content
13:34 – Why 5 minutes of video marketing beats 3 hours of networking
15:11 – How to create great HR video content without fancy tech or setup
16:50 – Does video make HR consultants look unprofessional? (Myth debunked)
21:13 – Why visibility matters more than perfection for HR consultants in 2025

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

If you’re an HR Consultant who’s tired of being the “best kept secret”, sick of churning out content that no one sees, and wondering how to finally stand out from the crowd…

This episode is for you.

Because I’m kicking off a 4-part series on the most underused marketing tool in your toolkit: video.

In this episode, you’ll discover:

• 📹 Why video builds trust quicker than any LinkedIn post, email, or blog ever will.
• 🎯 How to shortcut the sales process just by showing your face.
• 🧠 The Cambridge University mindset shift that’ll cure your perfectionism for good.
• 📈 How social media algorithms actually work — and why video gets 3x more reach.
• 👀 A dead-simple way to stand out from every other HR Consultant whilst posting the exact same content as them.

So if you’re ready to get more leads, build faster trust, and finally grow a consultancy that doesn’t rely on referrals or random DMs…

Start here.

Timestamps:

00:00 – Video marketing for HR consultants: why most avoid it and lose leads
01:30 – What this 4-part series will teach you about getting more HR clients with video
03:00 – How YouTube and Google can make your HR content more visible
04:30 – Why most LinkedIn posts go unseen (and how video flips the algorithm in your favour)
06:00 – Build trust with potential clients faster using short, simple video content
07:30 – How emotions drive buying decisions (and how to create that emotional impact on video)
09:00 – Written vs. video: what actually builds trust and connection with buyers
10:30 – Why you don’t need perfect content — and what Cambridge University proves about ‘good enough’
12:00 – 82% of buyers say video influences their purchase — here’s how to use that stat to your advantage
13:30 – How to turn organic videos into lead generators (without paying for ads)
15:00 – Why HR clients always choose the consultant they feel most connected to
16:00 – Stand out from other HR consultants using tone, body language, and confidence on camera
17:00 – How video triples your LinkedIn reach (and why the algorithm loves it)
18:00 – The hidden reason social platforms push video — and how to benefit from it
19:00 – The ‘content vs. connection’ shift that helps HR consultants win more clients
20:00 – A practical way to repurpose your LinkedIn posts into high-impact videos
21:00 – Why video messages work better than text in proposals and sales conversations
22:00 – How to build trust, boost visibility, and win more clients — just by showing your face
24:00 – 5 big reasons to start using video in your HR consultancy today
26:00 – The cost of avoiding video: slower trust, fewer leads, and missed sales

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

If you're an HR Consultant who’s fed up with LinkedIn’s algorithm, bored of networking events, and wondering where the actual clients are hiding…

This episode might be for you.

Because I sat down with Daniel Kirk, founder of ReadyRead and Reddit growth expert, to unpack how HR Consultants can use Reddit to:

💬 Find people actively asking HR questions.
📈 Get their name seen by thousands — without spending a penny on ads.
🎯 Generate inbound leads without sounding salesy.

In this conversation, you’ll hear:

• Why Reddit might be the biggest SEO hack no one in HR is talking about.
• How to position yourself as the go-to HR consultant without pushing your services.
• What makes Reddit completely different (and arguably better) than LinkedIn for visibility.
• A step-by-step process you can follow today to get leads and clients for your HR consultancy — even if you’ve never used Reddit before.
• And how you can do all this without creating a single post of your own - or even DMing anyone!

Just a free, overlooked platform where people are already asking for the kind of help you offer.

If you want a clever way to get more leads — without selling your soul or spending hours online — tune in.

This one might just change the way you think about marketing forever.

SEO Timestamps for HR Consultants:

00:00 – Can HR consultants really get leads from Reddit?
00:42 – Daniel Kirk’s Reddit marketing results: from startup to 8-figure exits
01:55 – What is Reddit and why HR consultants should care about it
04:09 – What are subreddits? How HR consultants can find niche client groups
06:32 – Reddit vs LinkedIn: Which platform gets better results for HR consultants?
08:10 – How to get seen by thousands on Reddit without paid ads or followers
09:57 – Is Reddit a good place for HR consultants to promote their services?
11:00 – Two Reddit strategies explained: which one works for HR consultants?
12:44 – How to optimise your Reddit profile to attract HR leads
14:44 – How HR consultants can find client problems on Reddit (without using Reddit search)
17:00 – How to write Reddit comments that generate inbound HR client enquiries
18:13 – Evergreen marketing: How your Reddit posts can rank on Google for years
19:00 – Should HR consultants message leads on Reddit? (How to do it right)
21:03 – Why now is the best time for HR consultants to start using Reddit
22:14 – How Google and Reddit's partnership creates an SEO opportunity for HR professionals
24:02 – How to start using Reddit to attract ideal HR clients — step-by-step

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

If you're an HR Consultant who wants to offer something more strategic than policies, more valuable than a one-off training — and more profitable than firefighting...

This episode is for you.

I sat down with Steve Jones, expert in employee motivation and long-time collaborator with government taskforces, to unpack how HR Consultants can use Motivational Maps to:

• Win long-term clients
• Reduce grievances, disciplinaries, and quiet quitting
• And deliver measurable business results that set them apart from the crowd

We’re not talking theory here. We’re talking commercial advantage.

In this conversation, you’ll hear:

• How motivational mapping gives you a way to measure and improve what’s really going on beneath the surface for your clients.
• Why this tool helps you spot problems before they become HR issues.
• How consultants can use motivational maps to retain clients, sell strategic services, and charge more for their work.
• And a case study where using motivational maps saved a firm over £1 million.

This isn’t about adding more to your plate.

It’s about adding a tool that adds value to your clients and your business easily and efficiently.

So if you want a repeatable way to stay embedded in your client’s world — and finally move beyond transactional HR work — tune in.

This one could be just what you're looking for.

Timestamps:

00:00 – Why HR Consultants should care about motivation, not just marketing
00:28 – What motivational maps are (and why they’re not just personality tests)
01:14 – Steve’s journey: from Fitness First to government-backed engagement work
04:20 – The real issue: knowing vs. implementing what actually drives people
05:05 – Case studies: how motivational maps boosted performance and retention
07:12 – Resilience vs. motivation — and why employers often miss the difference
07:54 – How motivational maps work (and what the data reveals)
09:47 – Preventing team conflict and improving culture with motivational insights
11:02 – What HR consultants really gain from using this tool
12:39 – Why change initiatives often fail — and how to fix that with mapping
14:47 – How this tool helps you win clients, keep clients, and raise your value
17:02 – Hidden costs of disengagement (and how one firm saved £1M)
19:01 – Creating businesses that feel energised — not just operational
20:03 – 4 elements of truly engaged cultures (and why most companies miss them)
22:02 – How to get trained, licensed, and start offering this to your clients
23:55 – Final thoughts: a simple tool that gives you a strategic edge

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.