If you’re an HR Consultant who knows you should be creating content…

But the blank page, the time it takes, and the overwhelm of “where do I start?” keep holding you back —

This episode is for you.

I sat down with Ram from Riddlebox, creator of a brand-new AI tool called PulsePoint, to uncover how HR Consultants can:

• Share their expertise without writing a single prompt
• Turn one idea into blogs, posts, polls, podcast or YouTube video scripts, and more
• And finally stand out on LinkedIn with content that actually gets seen

This isn’t about gimmicks or shortcuts.

It’s about a tool that takes your real expertise and makes sure the world hears it.

In this conversation, you’ll discover:

• Why one quick voice note can explode into a month’s worth of strategic content.
• How PulsePoint filters out generic AI fluff so your authentic voice shines through.
• What happens when PhD-level research backs up your insights.
• The way this tool tracks engagement so you see the business impact of your posts.
• A chance to try it out for free and see how easy content creation can really be.

So if you want to stop battling with content and start using it to win more clients — tune in.

And if you want to try this out for yourself, for free, here's the link you need: https://pulsepoint.riddlebox.co.uk/register

Episode Timestamps

00:00 – Introduction: Marketing Made Easy for HR Consultants podcast with Nick Poninski

00:36 – Meeting Ram from Riddlebox: the story behind PulsePoint AI content tool

01:52 – What is PulsePoint? An AI marketing tool for HR consultants explained

02:46 – The problem with ChatGPT prompts and why most consultants struggle

03:27 – How HR consultants can turn a voice note into blogs, LinkedIn posts, and polls

04:24 – AI content creation that uses PhD-level research and academic frameworks

05:55 – From one idea to 30+ posts: saving time on HR consultancy marketing

07:59 – The big difference between PulsePoint AI and generic ChatGPT outputs

09:16 – Real results: 1,500+ LinkedIn impressions and 700+ new connections in 3 months

10:18 – Overcoming blank page overwhelm and creating consistent marketing content

10:29 – Location-specific LinkedIn content and local HR marketing opportunities

10:51 – How AI avoids detection and creates authentic consultant-led content

12:11 – Building trust and visibility: why content is key for HR consultants

12:59 – Strategic insights and practical advice built into every piece of content

13:50 – How PulsePoint helps HR consultants stand out and win more clients

16:15 – Don’t do everything yourself: why outsourcing and AI speed up growth

17:37 – How PulsePoint was built in under 3 months and why speed matters

18:04 – Free trial offer: how HR consultants can try PulsePoint for content creation

20:16 – Final thoughts: how to get all the content you need to win HR clients

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

Most people think quitting means failure.

But the truth is, clinging to something just because you’ve already invested in it can quietly drain your time, money, and energy.

In this Sunday Session, I’m sharing how the sunk cost fallacy tricks us into staying stuck — and how to spot it, stop it, and free yourself to make better decisions.

So tune in, reflect, and give yourself permission to walk away from what’s no longer serving you.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

BNI promises community, referrals and opportunities — but is it the game-changer you’ve been hoping for… or just a costly distraction?

In this week's podcast episode, I’ll give you the clear, honest answer so you and finally decide if BNI is worth your time, money and energy.

Here’s what you’ll discover:

• The surprising truth about what BNI actually is (and what it isn’t)
• The overlooked resource that BNI can drain which matters more than the membership fees
• Why joining can quietly knock your confidence if you’re not careful
• The simple way to avoid the sunk-cost fallacy trap most members fall into
• Whether BNI will get your business to £70K, £100K, or even £150K.

Overall, by the end of this quick episode, you’ll know if BNI is a smart move for your consultancy — or a detour that keeps you stuck.

So tune in now by clicking here.

And if you’d like some help making your elevator pitch clear, memorable and referral-friendly, here's the link:

https://theinfluentialconsultant.co.uk/downloads/the-ultimate-networking-elevator-pitch-for-hr-consultants/

Timestamps:

00:00 – Should HR Consultants Join BNI?
00:57 – Why Many HR Consultants Struggle to Get Premium Clients and Leads
02:11 – What BNI Actually Is and How It Works
03:22 – The True Costs of Joining BNI (Time, Travel, Fees, and Food)
03:57 – How BNI Referrals Work and Why They’re Not Ready-to-Buy Leads
05:25 – Real Benefits of BNI for HR Consultants (SME Exposure, Community, Pitch Practice)
08:19 – Building Partnerships and Alliances Through BNI Networking
09:36 – Why BNI Won’t Build a Reliable Lead Generation System
10:29 – BNI vs Facebook and Google Ads for Consistent Client Leads
10:58 – The Hidden Downsides of BNI (Slow ROI, Quality Mismatch, Pressure to Refer)
14:59 – Why BNI Can Feel Repetitive and Drain Your Energy
16:28 – How to Make BNI Work If You Decide to Join
17:27 – Crafting a 60-Second Pitch That Gets BNI Referrals
18:30 – How to Track Your ROI and Avoid the Sunk-Cost Trap with BNI
20:13 – BNI vs Real Growth Strategy: What Will Actually Scale Your HR Consultancy

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

Most people think naps are for toddlers or lazy afternoons.

But the truth is, a short nap could be the simplest way to reset your energy, sharpen your focus, and show up better for the rest of the day.

In this Sunday Session, I’m sharing why the smartest people in the world take naps — and why they might be just as useful for you.

So switch off for a few minutes, tune in, and give yourself permission to rest.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

If you’ve ever wondered whether you can turn your consultancy into a premium, thriving business…

Know that it’s absolutely possible.

Lorraine Macdonald has done exactly that — but it didn’t happen overnight, and it didn’t happen without challenges.

In this episode, Lorraine shares how she went from feeling stuck and second-guessing herself to building a consultancy that’s on track for 7-figures this year — and the practical steps you can take to start creating your own version of that success.

👇 IN THIS EPISODE, YOU’LL DISCOVER:

• Why she left employment and started her consultancy in the first place
• The hidden struggles she faced (yes, even with all her experience)
• The psychological switch that turned everything around — in her business and her life
• How she chooses coaches (and what you should look for so you don’t waste time or money)
• The simple but focused changes that have her on track for 7-figures — and how you can plug these into your consultancy too

So tune in now — and see what’s really possible for you and your business.

Timestamps:

• 00:00 – How Lorraine Mcdonald Scaled Horizon HR from Solo Consultant to Multi-Six-Figure Business
• 01:28 – Supporting Hundreds of Clients and Aiming for Seven Figures in HR Consultancy
• 03:31 – From Redundancy to Running an Award-Winning HR Consultancy
• 05:17 – The Struggles of Starting a HR Consultancy With No Logo, No Systems, and No Sales Plan
• 06:54 – Overcoming the First-Year Challenges of Building a Consultancy Alone
• 07:49 – Stuck at Six Figures: How Working In the Business Stops You Growing It
• 09:18 – Breaking the Plateau: Why Clarity Beats Conflicting Business Advice
• 10:26 – Step-by-Step Business Frameworks That Prevent Overwhelm for HR Consultants
• 12:36 – Escaping the Hamster Wheel: The Turning Point That Sparked Growth
• 13:18 – The Mindset Shift of Joining a High-Investment Coaching Programme
• 15:09 – How Streamlining Systems and Delegating Freed Up Time to Grow
• 15:58 – Tracking Sales Numbers and Cashflow to Drive HR Consultancy Growth
• 17:42 – Overcoming the Fear of Selling HR Services Without Feeling ‘Salesy’
• 19:24 – Treating Every Conversation as a Business Opportunity (Game-Changing Mindset)
• 23:20 – Lorraine’s #1 Tip for HR Consultants Who Want to Reach Six Figures and Beyond

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

Most consultants think the answer to better results is doing more — more marketing, more sales calls, more hours at the desk.

But sometimes, it’s not about adding more. It’s about improving the simplest habit you already do every single day: sleep.

In this Sunday Session, I’m sharing why sleep is the real secret weapon for HR consultants who want sharper focus, stronger performance, and more consistent energy.

You’ll hear why a good night’s rest makes you more persuasive on sales calls, more confident in decisions, and more resilient when challenges hit — plus the practical shifts you can make tonight to start seeing the benefits.

So tune in, switch off the scrolling, and give yourself permission to rest.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

If you’ve ever wondered why you feel drained, foggy, or stuck in survival mode no matter how hard you push... This episode is for you.

I sat down with Emma Jay, a wellbeing coach who specialises in helping busy professionals finally take control of their energy, health, and mindset — without crash diets, extreme routines, or unrealistic demands.

In this conversation, you’ll discover practical, doable changes you can make right now to start feeling better, thinking clearer, and showing up stronger in your business and life.

Here's what you'll discover:

• The simple lifestyle shifts that give you more energy without stealing more time.
• Why the “do more, push harder” approach is holding you back — and what to do instead.
• How to balance your sleep, stress, and nutrition so you can perform at your best every day.
• Why looking after your health is the fastest way to sharpen your focus and confidence.
• Practical tips for building healthy habits that actually last, even with a busy schedule.

This isn’t about overhauling your entire routine.

It’s about finding simple, sustainable shifts that make a real difference — without taking more time or willpower.

So if you’re ready to feel fitter, sharper, and more in control — both in your life and in your consultancy — tune in.

This one could be exactly what you’ve been waiting for.

Timestamps:

00:00 – Introduction to wellbeing and performance for self-employed HR consultants
01:20 – Understanding menopause, perimenopause, and hormonal changes in busy professionals
03:00 – Why crash diets and over-exercising keep you stuck in survival mode
05:00 – How stress and cortisol drain your energy, focus, and motivation
07:15 – The benefits of resistance training over endless cardio for lasting results
09:30 – Fuel your brain and body: smarter nutrition for better focus and productivity
12:00 – Small, sustainable lifestyle changes that create long-term energy and balance
14:00 – The science of sleep: how better rest improves performance and decision-making
16:30 – Breaking the cycle of stress, poor sleep, and unhealthy habits
18:30 – Walking, steps, and movement: easy ways to stay active without the gym grind
20:00 – Building awareness: how to listen to your body and adapt your routines
22:00 – Balancing nutrition, exercise, and recovery for consistent energy and clarity
24:00 – The mindset shift that helps you build habits that last
25:30 – Free resources and next steps to improve your wellbeing and performance

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

Most HR consultants think the reason they’re stuck is their marketing, their sales, or even their pricing.

But more often than not, it’s none of those things.

It’s the stories they’ve been telling themselves.

Stories like, “I’m no good at marketing,” “ads are just gambling,” or “I need another qualification before I can charge more.”

In this Sunday Session, I’ll share why those stories aren’t facts — and how to start challenging them so you can finally build the business you want.

You’ll hear my own fears about spending money on ads, what I learned when I finally pushed through, and why your beliefs don’t have to control your actions.

So tune in, reflect, and start rewriting the stories that are holding you back.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.