If you’re an HR Consultant who knows you should be creating content…

But the blank page, the time it takes, and the overwhelm of “where do I start?” keep holding you back —

This episode is for you.

I sat down with Ram from Riddlebox, creator of a brand-new AI tool called PulsePoint, to uncover how HR Consultants can:

• Share their expertise without writing a single prompt
• Turn one idea into blogs, posts, polls, podcast or YouTube video scripts, and more
• And finally stand out on LinkedIn with content that actually gets seen

This isn’t about gimmicks or shortcuts.

It’s about a tool that takes your real expertise and makes sure the world hears it.

In this conversation, you’ll discover:

• Why one quick voice note can explode into a month’s worth of strategic content.
• How PulsePoint filters out generic AI fluff so your authentic voice shines through.
• What happens when PhD-level research backs up your insights.
• The way this tool tracks engagement so you see the business impact of your posts.
• A chance to try it out for free and see how easy content creation can really be.

So if you want to stop battling with content and start using it to win more clients — tune in.

And if you want to try this out for yourself, for free, here's the link you need: https://pulsepoint.riddlebox.co.uk/register

Episode Timestamps

00:00 – Introduction: Marketing Made Easy for HR Consultants podcast with Nick Poninski

00:36 – Meeting Ram from Riddlebox: the story behind PulsePoint AI content tool

01:52 – What is PulsePoint? An AI marketing tool for HR consultants explained

02:46 – The problem with ChatGPT prompts and why most consultants struggle

03:27 – How HR consultants can turn a voice note into blogs, LinkedIn posts, and polls

04:24 – AI content creation that uses PhD-level research and academic frameworks

05:55 – From one idea to 30+ posts: saving time on HR consultancy marketing

07:59 – The big difference between PulsePoint AI and generic ChatGPT outputs

09:16 – Real results: 1,500+ LinkedIn impressions and 700+ new connections in 3 months

10:18 – Overcoming blank page overwhelm and creating consistent marketing content

10:29 – Location-specific LinkedIn content and local HR marketing opportunities

10:51 – How AI avoids detection and creates authentic consultant-led content

12:11 – Building trust and visibility: why content is key for HR consultants

12:59 – Strategic insights and practical advice built into every piece of content

13:50 – How PulsePoint helps HR consultants stand out and win more clients

16:15 – Don’t do everything yourself: why outsourcing and AI speed up growth

17:37 – How PulsePoint was built in under 3 months and why speed matters

18:04 – Free trial offer: how HR consultants can try PulsePoint for content creation

20:16 – Final thoughts: how to get all the content you need to win HR clients

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

Most people think quitting means failure.

But the truth is, clinging to something just because you’ve already invested in it can quietly drain your time, money, and energy.

In this Sunday Session, I’m sharing how the sunk cost fallacy tricks us into staying stuck — and how to spot it, stop it, and free yourself to make better decisions.

So tune in, reflect, and give yourself permission to walk away from what’s no longer serving you.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

BNI promises community, referrals and opportunities — but is it the game-changer you’ve been hoping for… or just a costly distraction?

In this week's podcast episode, I’ll give you the clear, honest answer so you and finally decide if BNI is worth your time, money and energy.

Here’s what you’ll discover:

• The surprising truth about what BNI actually is (and what it isn’t)
• The overlooked resource that BNI can drain which matters more than the membership fees
• Why joining can quietly knock your confidence if you’re not careful
• The simple way to avoid the sunk-cost fallacy trap most members fall into
• Whether BNI will get your business to £70K, £100K, or even £150K.

Overall, by the end of this quick episode, you’ll know if BNI is a smart move for your consultancy — or a detour that keeps you stuck.

So tune in now by clicking here.

And if you’d like some help making your elevator pitch clear, memorable and referral-friendly, here's the link:

https://theinfluentialconsultant.co.uk/downloads/the-ultimate-networking-elevator-pitch-for-hr-consultants/

Timestamps:

00:00 – Should HR Consultants Join BNI?
00:57 – Why Many HR Consultants Struggle to Get Premium Clients and Leads
02:11 – What BNI Actually Is and How It Works
03:22 – The True Costs of Joining BNI (Time, Travel, Fees, and Food)
03:57 – How BNI Referrals Work and Why They’re Not Ready-to-Buy Leads
05:25 – Real Benefits of BNI for HR Consultants (SME Exposure, Community, Pitch Practice)
08:19 – Building Partnerships and Alliances Through BNI Networking
09:36 – Why BNI Won’t Build a Reliable Lead Generation System
10:29 – BNI vs Facebook and Google Ads for Consistent Client Leads
10:58 – The Hidden Downsides of BNI (Slow ROI, Quality Mismatch, Pressure to Refer)
14:59 – Why BNI Can Feel Repetitive and Drain Your Energy
16:28 – How to Make BNI Work If You Decide to Join
17:27 – Crafting a 60-Second Pitch That Gets BNI Referrals
18:30 – How to Track Your ROI and Avoid the Sunk-Cost Trap with BNI
20:13 – BNI vs Real Growth Strategy: What Will Actually Scale Your HR Consultancy

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.