Marketing Made Easy for HR Consultants Podcast Por Nick Poninski arte de portada

Marketing Made Easy for HR Consultants

Marketing Made Easy for HR Consultants

De: Nick Poninski
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Hey, there!

Welcome to the Marketing Made Easy for HR Consultants podcast hosted by Nick Poninski.

The show that helps you build a business that earns £70K or more.

When you tune in you'll discover the tips and tactics to generate a pipeline of perfect-fit, high-paying clients without expensive ads... time-consuming social media... or monotonous networking meetings.

So if you want more leads, clients, sales, and profits, then this is the show for you, my friend.

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New episodes every Wednesday.

Find out more at www.theinfluentialconsultant.co.uk


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To support the show please leave a review at:

https://www.podchaser.com/podcasts/marketing-made-easy-for-hr-con-5606732

© 2025 © 2025 Marketing Made Easy for HR Consultants
Economía Marketing Marketing y Ventas
Episodios
  • You Went Self-Employed for Freedom — So Why Does It Feel Like You’re Trapped?
    Jul 30 2025

    If you're an HR Consultant who feels stuck on the content treadmill, chasing "leads" you met at networking events, or you're second-guessing your pricing...

    Know that you’re not doing anything wrong.

    You’ve just been sold a business model that looks sensible — but is actually built on guesswork, free advice, and hoping the right person finds you at the right time.

    This episode breaks down those issues and shows you exactly why it feels so hard — and what to do instead.

    I also share what’s happening in my upcoming 3-day live event, and why it could be the turning point your business has been crying out for.

    👇 IN THIS EPISODE, YOU’LL DISCOVER:

    • How you’re accidentally training people to expect free advice (and what to do about it)
    • Why “being visible” is not the same as getting hired
    • The one part of your business you MUST control if you want consistent income
    • What most HR consultants get wrong about proposals and pricing
    • The first step to creating a consultancy that runs on your terms, not someone else's

    So click to listen now.

    And then register here.


    Timestamps:

    00:00 – Why your HR consultancy isn’t getting enough leads
    01:00 – The feast-or-famine cycle explained for freelance HR consultants
    01:50 – Why the standard HR consultancy business model doesn’t work
    02:30 – Common HR consultant marketing mistakes nobody talks about
    03:15 – How free consultations damage your HR brand and waste time
    03:55 – The true cost of sending proposals as an HR consultant
    04:45 – The hidden dangers of the ‘help everyone’ HR service model
    05:15 – Why self-employed HR consultants feel stuck and invisible
    05:50 – What HR consultants lose by giving away tailored advice
    06:20 – The key to building a scalable HR consultancy
    06:50 – A better system for attracting ideal HR consultancy clients
    07:25 – Why lead generation for HR consultants doesn’t have to be hard
    08:00 – How to stop chasing leads and start getting hired faster
    08:30 – The one thing every successful HR consultancy gets right
    08:50 – What you’ll get from the free HR consultant marketing event



    Want My Help to Build Your £70K+ HR Consultancy?

    1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

    2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.


    Más Menos
    11 m
  • Your Phone Is Poisoning Your Mind. Here’s the Antidote.
    Jul 27 2025

    If you’ve ever reached the end of the day and thought, “What did I even do today?” — this episode is for you.

    Because whether you realise it or not, your phone is stealing your time, your focus, and your confidence.

    And if you don't get intentional about it, your business (and your wellbeing) will suffer.

    In this short, no-fluff episode, I’ll unpack:

    📱 The shocking stats behind how much time we actually waste on our phones.
    🧠 Why overuse leads to procrastination, low concentration, and poor self-esteem.
    🍩 A simple analogy to help you see the damage it’s doing.
    💡 The free app I recommend to start taking control back today.

    It’s time for a digital detox. And this is your first step.


    Want My Help to Build Your £70K+ HR Consultancy?

    1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

    2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.


    Más Menos
    8 m
  • What to Say on Camera to Win More Clients and Leads for Your HR Consultancy
    Jul 23 2025

    Most HR Consultants know they should be using video…

    But when it comes time to hit record, the same question always crops up:

    “What the hell am I even meant to say?”

    If that’s you — stuck staring at the camera, second-guessing yourself, and unsure where to start — then this episode is for you, my friend.

    You’ll discover:

    • The 8 types of videos every HR Consultant can (and should) record to win leads and clients
    • A simple structure that makes your videos clear, persuasive, and easy to film — even if you’re not a “natural” on camera
    • Why not sounding slick and polished can actually make your videos MORE effective
    • What to do if you're worried you'll run out of things to say — and how to avoid “content block” forever
    • The mindset shift that separates those who grow on video… from those who stay stuck in their heads
    • And much, much more

    So if you want to start showing up, standing out, and turning videos into sales — instead of procrastinating and avoiding doing video whatsoever, then listen to this episode and get the answers you need.

    Because creating client-winning videos ain’t difficult… when you know what you’re doing (and that's what you're about to discover).

    And when you're ready, click here to get your ticket for the FREE event I'm hosting next month. Spaces are limited, so act fast if you don't want to miss out.


    Timestamps:

    00:00 – How HR consultants can overcome fear of video content creation

    01:41 – Why simple face-to-camera videos work best for consultants

    03:01 – Should you give away HR advice for free in your content?

    04:10 – How to turn rambling recordings into polished video scripts

    05:17 – 8 high-converting video formats for HR consultants

    06:35 – Quick tips: short HR videos that boost authority and trust

    07:41 – Answering FAQs: turn client questions into lead-generating videos

    09:00 – Myth-busting videos: challenge bad HR advice and stand out

    10:26 – Storytelling for HR consultants: how to showcase real client wins
    The structure to follow for high-impact client success videos.

    12:01 – Explainer videos: simplify tricky HR topics and attract views
    How to educate without overwhelming, even if your topic is complex.

    13:31 – Behind-the-scenes content to show how you think and work

    15:08 – How to use video rants (wisely) to attract the right HR clients

    16:54 – Share your values: belief-building videos that position your brand

    18:40 – 4-part structure for recording confident, engaging HR videos

    24:26 – Final pep talk: The only bad video is the one you didn’t make.


    Want My Help to Build Your £70K+ HR Consultancy?

    1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

    2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.


    Más Menos
    31 m
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