Reddit? For HR Leads? You’re Joking… Right?

If you're an HR Consultant who’s fed up with LinkedIn’s algorithm, bored of networking events, and wondering where the actual clients are hiding…

This episode might be for you.

Because I sat down with Daniel Kirk, founder of ReadyRead and Reddit growth expert, to unpack how HR Consultants can use Reddit to:

💬 Find people actively asking HR questions.
📈 Get their name seen by thousands — without spending a penny on ads.
🎯 Generate inbound leads without sounding salesy.

In this conversation, you’ll hear:

• Why Reddit might be the biggest SEO hack no one in HR is talking about.
• How to position yourself as the go-to HR consultant without pushing your services.
• What makes Reddit completely different (and arguably better) than LinkedIn for visibility.
• A step-by-step process you can follow today to get leads and clients for your HR consultancy — even if you’ve never used Reddit before.
• And how you can do all this without creating a single post of your own - or even DMing anyone!

Just a free, overlooked platform where people are already asking for the kind of help you offer.

If you want a clever way to get more leads — without selling your soul or spending hours online — tune in.

This one might just change the way you think about marketing forever.

SEO Timestamps for HR Consultants:

00:00 – Can HR consultants really get leads from Reddit?
00:42 – Daniel Kirk’s Reddit marketing results: from startup to 8-figure exits
01:55 – What is Reddit and why HR consultants should care about it
04:09 – What are subreddits? How HR consultants can find niche client groups
06:32 – Reddit vs LinkedIn: Which platform gets better results for HR consultants?
08:10 – How to get seen by thousands on Reddit without paid ads or followers
09:57 – Is Reddit a good place for HR consultants to promote their services?
11:00 – Two Reddit strategies explained: which one works for HR consultants?
12:44 – How to optimise your Reddit profile to attract HR leads
14:44 – How HR consultants can find client problems on Reddit (without using Reddit search)
17:00 – How to write Reddit comments that generate inbound HR client enquiries
18:13 – Evergreen marketing: How your Reddit posts can rank on Google for years
19:00 – Should HR consultants message leads on Reddit? (How to do it right)
21:03 – Why now is the best time for HR consultants to start using Reddit
22:14 – How Google and Reddit's partnership creates an SEO opportunity for HR professionals
24:02 – How to start using Reddit to attract ideal HR clients — step-by-step

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.