Join Dots Oyebolu as he speaks with Garrett Mehrguth, President and CEO of Directive.

In this insightful discussion, Garrett shares his journey from Fiverr to leading a major B2B and SaaS marketing agency. On this episode, he offers profound insights on optimizing marketing platforms for customer generation and much more.

Key Takeaways:

(1:18) Garrett shares the origin story of Directive, highlighting his growth from independent gigs to leading a large agency.

(7:42) Insight into the effectiveness of review sites like G2 for B2B marketing, driven by Garrett's practical experiences.

(9:06) Cutting out the marketing middle funnel, focusing on direct conversion strategies for more immediate results.

(14:16) Customer generation and the methodologies used by Directive to effectively target ideal customer profiles.

(17:26) Leads and MQLs are often misleading metrics that can get CMOs into trouble if they don't align with actual down-funnel revenue metrics.

(26:00) Improved tracking in marketing would expose underperformance, posing a risk to the job security of high-earning marketing professionals.

(32:42) A method for identifying and targeting ideal customer profiles based on shared characteristics.

(34:40) Marketing automation often fails to resonate with humans who can detect its lack of authenticity.

Resources Mentioned:

Garrett Mehrguth - https://www.linkedin.com/in/garrettmehrguth/

Directive - https://www.linkedin.com/company/directive-consulting/

Insightful Links:

https://directiveconsulting.com/customer-generation/

https://aicontentfy.com/en/blog/power-of-marketing-solutions-boost-business-with-these-strategies

https://pipeline.zoominfo.com/marketing/how-to-optimize-your-b2b-marketing-funnel

Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

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Join Dots Oyebolu as he talks to Emily Washcovick, Senior Field Marketing Manager and Small Business Expert at Yelp. Emily delves into the power of reputation management and the strategic use of online reviews to boost business growth and customer engagement for small businesses.

Key Takeaways:

(4:04) How online reviews act as modern word-of-mouth and are crucial for business visibility and credibility.

(09:30) The potential pitfalls of soliciting reviews and why natural reviews are more beneficial.

(12:01) Proactive strategies for responding to both positive and negative online reviews.

(15:31) How small businesses can leverage their online presence on platforms like Yelp to influence consumer decisions.

(19:27) The benefits of an optimized Yelp profile and how to effectively use this platform without a business website.

(24:26) Tracking the source of customer leads is crucial for understanding and optimizing conversion strategies.

(31:24) Setting up Google Alerts and platform notifications helps businesses stay informed about where and how they are being discussed online.

Resources Mentioned:

Emily Washcovick - https://www.linkedin.com/in/emily-washcovick-56504437/

Yelp - https://www.linkedin.com/company/yelp-com/

Insightful Links:

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Key Takeaways:

(01:41) RJ’s transition from sports marketing to Terakeet, where he has developed expertise in SEO and marketing strategies.

(04:28) How experience in sports marketing instilled a strong work ethic and team-first mentality.

(06:23) Significant changes in consumer behavior and how technological advancements have shaped marketing strategies.

(09:24) Reception marketing, a strategy developed by Terakeet to engage consumers more effectively.

(13:50) Owned Asset Optimization (OAO), a strategy to maximize the impact of assets a company directly controls.

(18:08) How reception marketing and OAO strategies vary across different industries and are tailored to meet specific needs.

(23:49) RJ discusses favorite marketing metrics, daily social media usage and marketing quotes.

(27:52) Matching marketing strategies to consumer frequency and the role of CRM in tailoring reception marketing

Resources Mentioned:

RJ Licata -

https://www.linkedin.com/in/rjlicata/

Terakeet | LinkedIn -

https://www.linkedin.com/company/terakeet/

Terakeet | Website -

https://terakeet.com/

Insightful Links:

https://martechseries.com/mts-insights/staff-writers/reception-marketing-what-it-is-and-how-its-used-to-drive-marketing-goals/

https://terakeet.com/blog/reception-marketing/

https://martech.org/3-ways-to-maximize-the-power-of-reception-marketing/

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Join Dots Oyebolu as he speaks to Margaret Molloy, Global Chief Marketing Officer of Siegel+Gale*. Margaret shares her expertise on the concept of simplified marketing leadership for CMOs, a topic she passionately advocates for.

Key Takeaways:

(02:33) Margaret explains the philosophy behind her podcast "How CMOs Commit" and the significance of commitment in professional and brand growth.

(06:03) The role of simplicity in marketing and how it leads to clarity and surprise, enhancing customer and employee engagement.

(08:35) The challenges of implementing simplicity in marketing, and the need for courage and decisiveness.

(11:32) The financial benefits of simplicity in marketing, including customer willingness to pay more for simpler experiences.

(15:19) Simplifying the workplace enhances employee innovation and brand advocacy.

(20:09) Effective ways to measure the impact of simplicity on marketing efforts, including differentiation and customer perception.

(27:29) Margaret’s favorite marketing quote by Coco Chanel on simplicity and elegance in branding.

(31:48) Common mistakes CMOs make when trying to simplify marketing, and the balance between clarity and surprise.

Resources Mentioned:

Margaret Molloy - https://www.linkedin.com/in/margaretmolloy/

How CMOs Commit Podcast - https://podcasts.apple.com/us/podcast/how-cmos-commit-with-margaret-molloy/id1528378875

*Since recording the interview, Margaret has left this role and has founded the Molloy Marketing Advisory

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing

In this episode, Matt Wareham, Director of Depictar, delves into the transformative power of video marketing in today's digital landscape. Drawing from his extensive experience in content creation, particularly for younger audiences, Matt shares valuable insights on utilizing video to engage hard-to-reach demographics effectively. The conversation explores various strategies, including the use of video FAQs for mobile interactions, the importance of storytelling in marketing and the strategic placement of hooks and calls-to-action in video content.

Key Takeaways:

(03:03) The importance of video for personal connection and narrative control.

(04:05) Video's role in pre-filtering potential clients before actual interactions.

(07:35) The significance of storytelling in video marketing.

(13:38) The effectiveness of video marketing in genuine customer engagement.

(19:38) The potential of video content to maintain customer engagement and loyalty.

(25:20) Rapid-fire Q&A segment focusing on essential marketing insights.

(26:04) The preference for cost per client acquisition as a marketing metric.

(27:10) The disciplined use of social media for work to enhance productivity.

(31:07) The need for strategic audience transfer from video platforms to podcast listening.

(34:15) The importance of consistent, value-driven content to foster audience growth and retention.

(35:40) Challenges of converting viral video viewers into podcast subscribers.

(37:05) The impact of targeted, niche content versus broad, viral marketing approaches.

(38:33) Strategies for effective call-to-action placement in videos to optimize viewer conversion to podcast subscribers.

Resources Mentioned:

Matt Wareham - https://www.linkedin.com/in/mattwareham/

Depictar - https://www.linkedin.com/company/depictarstudio

Resonate® - https://www.duarte.com/resources/books/resonate/

Insightful Links:

https://abmatic.ai/blog/role-of-video-marketing-in-growth

https://www.openreel.com/benefits-video-marketing-revenue-growth/

https://www.domatters.com/video-marketing-for-business/

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Join Dots Oyebolu as he speaks with Dotun Babatunde, Head of Digital Marketing (B2C) at Olam Agri. They dive into the evolving landscape of digital marketing. Dotun shares insights from his extensive experience, exploring effective strategies for navigating multi-channel marketing environments and discussing the future of digital consumer engagement.

Key Takeaways:

(03:27) Future trends in digital experiences and consumer engagement.

(06:07) Challenges of digital marketing adoption in Nigeria.

(09:32) Strategic technology adoption tied to business objectives.

(15:14) The necessity of precise measurement tools in marketing.

(19:00) The convergence of brand awareness and performance marketing.

(27:05) Initiating multi-channel marketing campaigns.

(38:32) Convincing stakeholders about marketing strategies is a challenge.

(48:21) Integration challenges and strategies in marketing analytics.

Resources mentioned:

Dotun Babatunde -

https://www.linkedin.com/in/dotun-babatunde-2752026/?originalSubdomain=ng

Olam Agri -

https://www.linkedin.com/company/olam-agri/

https://www.bcg.com/en-ca/publications/2019/dividends-digital-marketing-maturity

https://www.deloittedigital.com/content/dam/deloittedigital/us/documents/alliances/keys-to-marketing-in-the-moment.pdf

https://www.wordstream.com/blog/ws/2013/10/15/multi-channel-marketing

https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/structure-effective-multichannel-marketing-plan/

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

In this engaging conversation, Mark Yeramian, Co-Founder and CEO of Moast shares his journey from running a boutique digital services agency to founding Moast, a platform designed to leverage user-generated content (UGC) to enhance e-commerce experiences. The discussion reveals the profound impact of UGC on consumer purchasing decisions and introduces the concept of "User Generated Marketing" (UGM).

Key Takeaways:

(1:35) Mark Yeramian discusses his career background and the evolution from a digital services agency to creating Moast.

(3:10) Insights into how 80% of consumers are influenced by user-generated content in their purchasing decisions.

(7:11) The importance of storytelling in UGC to create authentic shopping experiences.

(14:32) Leveraging UGC for not just acquisition but also retention and advocacy to enhance revenue from within.

(20:14) Exploration of innovative ways to integrate UGC into e-commerce platforms, enhancing user engagement and trust.

(22:59) Discussion on integrating UGC effectively on e-commerce platforms to enhance authenticity and customer trust.

(23:32) Future plans for Moast, including the development of a Shopify app to facilitate UGC integration for e-commerce brands.

Resources Mentioned:

Mark Yeramian -

https://www.linkedin.com/in/markyeramian/?originalSubdomain=ca

Moast | LinkedIn -

https://www.linkedin.com/company/moasthq/

Moast | Website -

http://www.moast.io/

Insightful Links:

https://getflowbox.com/blog/user-generated-content-strategy/

https://sproutsocial.com/insights/user-generated-content-guide/

https://www.linkedin.com/pulse/rise-user-generated-content-marketing-blueticksocial/

https://cloudinary.com/guides/user-generated-content/strategies-for-user-generated-content-seven-key-steps

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing

Join Dots Oyebolu as he engages in a fascinating conversation with Ross Simmonds, Founder and CEO of Foundation Marketing. Recognized as a leading voice in content marketing, Ross shares his insights on modern content distribution strategies that drive revenue in marketing.

Key Takeaways:

(01:46) Ross’ journey from selling do-rags in high school to becoming a revered content marketing strategist.

(03:53) "Content user fit" and the need for marketers to understand their audience deeply through market research tools like SparkToro and Audience.

(09:03) "Content market fit": Ross discusses identifying content themes that resonate with target audiences on specific platforms.

(13:40) The strategic importance of generating backlinks through tools, proprietary research, and a stats roundup for enhancing SEO.

(20:05) A discussion on the future of SEO and SEM in the face of evolving digital marketing landscapes.

(22:44) Ross encourages marketers to diversify their strategies, likening AI tools to an "Ironman suit" for marketers To achieve greater efficiency and creativity.

(24:06) Ross underscores the timeless essence of storytelling in human connection and marketing.

(29:46) Ross suggests focusing on generating customers and revenue over complex marketing metrics.

Resources Mentioned:

Ross Simmonds -

https://www.linkedin.com/in/rosssimmonds/?originalSubdomain=ca

Foundation Marketing | LinkedIn -

https://www.linkedin.com/company/foundationmarketing/

Foundation Marketing | Website -

https://foundationinc.co/

Ross Simmonds' Personal Website -

https://rosssimmonds.com/

SparkToro -

https://sparktoro.com/

Buzzsumo -

https://buzzsumo.com/

Insightful Links:

https://www.coseom.com/b2b-saas-marketing-the-future-is-now-embracing-modern-strategies-and-trends-2/

https://www.beacondigitalmarketing.com/blog/b2b-content-strategy-new-era

https://foundationinc.co/lab/modern-distribution-playbook/

https://divbyzero.com/blog/saas-content-marketing-strategy/

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing