Dots Oyebolu talks with Isaac Rudansky, CEO of AdVenture Media Group. Isaac charts his path from artist to agency leader and explains why context still drives effective advertising. He compares contextual with behavioral targeting, outlines why precision promises often fall short, and discusses how teams can measure omnichannel impact when attribution is murky. Isaac closes with practical proxy metrics for lift and a focus on overall marketing efficiency.

Key Takeaways:

00:00 Introduction.

01:24 A creative background can inform the building of a successful agency.

02:47 Early hands-on campaigns demonstrate a path to starting a business.

05:29 Contextual advertising aligns messages with surrounding content.

07:15 Behavioral targeting can be costly and often misreads intent.

10:40 Changes to cookies require new approaches to maintain relevancy.

11:51 Matching the message to the moment improves engagement.

20:07 Brand search lift provides a useful proxy for campaign impact.

21:13 Transparency and a marketing efficiency ratio keep teams aligned.

Resources Mentioned:

Isaac Rudansky

https://www.linkedin.com/in/isaacrudansky/

AdVenture Media Group | LinkedIn

https://www.linkedin.com/company/adventure-media-group-llc/

AdVenture Media Group | Website

https://www.adventureppc.com/

AdVenture Academy

https://learning.adventureppc.com

Insightful Links:

https://www.singlegrain.com/blog/ms/omnichannel-marketing-strategy/

https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-omnichannel-marketing

https://advertising.amazon.com/en-ca/library/guides/omnichannel-marketing

Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Dots Oyebolu talks with Steffen Hedebrandt, CMO and Co-Founder of Dreamdata. Steffen shares his insights on building a revenue-driven marketing culture and how B2B teams can use data to align marketing activities with business outcomes. He discusses why attribution should focus on impact, the balance between experimentation and scaling, and how lean go-to-market teams can operate efficiently while maintaining creativity.

Key Takeaways:

00:00 Introduction.

04:17 When using a lot of channels, ensure their revenue is being measured.

09:02 Ongoing experimentation complements proven tactics to sustain consistent growth.

10:55 Conventional analytics tools often miss complex, multi-stakeholder B2B journeys.

15:20 Setting clear capacity limits helps go-to-market teams maintain operational quality.

18:41 Lean and resourceful marketing practices encourage creativity and improve efficiency.

20:12 Every marketing initiative is assessed by its cost and potential to generate positive ROI.

26:33 Measuring contribution to revenue is more effective than over-focusing on attribution.

Resources Mentioned:

Steffen Hedebrandt

https://www.linkedin.com/in/steffenhedebrandt/

Dreamdata | LinkedIn

https://www.linkedin.com/company/dreamdata-io/

Dreamdata | Website

https://dreamdata.io/

Insightful Links:

https://blog.titan-one.co/revenue-team-alignment-go-to-market-strategy

https://www.93x.agency/blog/why-marketing-should-own-their-revenue-targets

https://www.xactlycorp.com/blog/correctly-setup-revenue-attribution-highly-compensated-employees

Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Laura Nguyen, Founder of Solle Solutions, joins host Dots Oyebolu to explore how marketing teams can thrive with limited resources, develop leadership skills and launch products that resonate. Laura covers agency-to-brand career pivots, metrics that matter and why curiosity fuels continuous improvement. This episode provides practical frameworks for elevating team performance and personal growth in dynamic market conditions.

Key Takeaways:

00:00 Introduction.

04:07 Leadership determines brand versus agency speed and adaptability​.

07:51 Know yourself to manage consensus and team dynamics​.

11:29 Leverage deep customer insights to drive product positioning.​

15:06 Go beyond vanity metrics to track consistent engagement​.

19:14 Leadership responsibility impacts employees’ daily experiences.​

22:12 Self-awareness and communication are essential for effective leadership.​

25:56 Authenticity and self-reflection are vital to marketing resilience​.

29:01 Employee engagement surveys signal leadership success and team engagement.

31:45 Passionate curiosity sustains long-term growth in marketing careers.

Resources Mentioned:

Laura Nguyen

https://www.linkedin.com/in/lauran546/

Solle Solutions | LinkedIn

https://www.linkedin.com/company/solle-solutions/

Solle Solutions | Website

https://www.sollesolutions.com/

Insightful Links:

https://www.social4retail.com/tips-to-boost-the-performance-of-your-marketing-team.html

https://improvado.io/blog/how-improve-team-efficiency

https://www.o8.agency/blog/14-tips-for-improving-your-marketing-department-strategies

https://planful.com/blog/marketing-leadership-4-tactics-to-lead-a-successful-team/

Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds