Marketing Leadership Podcast: Strategies From Wise D2C & B2B Marketers Podcast Por Dots Loves Marketing arte de portada

Marketing Leadership Podcast: Strategies From Wise D2C & B2B Marketers

Marketing Leadership Podcast: Strategies From Wise D2C & B2B Marketers

De: Dots Loves Marketing
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 Join me as I soak up wisdom from CMOs, thought leaders, and marketing-loving business leaders worldwide. Together, we'll uncover the secrets of Brand Marketing and Performance Marketing Strategies, from organic and paid media campaigns to marketing intelligence for predictable business growth. Our scope covers the D2C and B2B world. So far, we've had Bryan Kramer, Howard Tiersky, Neal Schaffer, Robert Rose, Drew Neisser, Julian Juenemann, Rand Fishkin, Dana DiTomaso, Ardath Albee, David Bain, Andrew Davis, Pam Moore and Pam Didnier, Mark Mark Schaefer, and many other great marketing leaders. No marketing fluff here, guys - promise! Don't forget to "smash" that review button to help this content get to more marketers like yourself (you know, the algorithm).Copyright 2023 Economía Marketing Marketing y Ventas
Episodios
  • The Marketing Treasure Hunt for Opportunities in Consumer Behaviour

    The Marketing Treasure Hunt for Opportunities in Consumer Behaviour
    Jul 10 2025

    Rory Sutherland, Vice Chairman at Ogilvy UK, joins Dots Oyebolu to discuss the underestimated power of perception, the limits of logic in marketing, and how behavioral science can uncover overlooked opportunities in consumer behavior.


    He explains why repeat purchases beat novelty, the role of emotional efficiency in decision-making, and how marketers should think like detectives rather than data analysts.


    Key Takeaways:


    (03:10) Presenting a product effectively is not an option but a necessity.

    (05:24) The Uber map reduced stress not by shortening waits but by adding certainty.

    (06:54) People post-rationalize their decisions more than they realize.

    (09:04) Marketers should approach their work like detectives, asking what they don’t know and seeking hidden motivations behind consumer behavior.

    (14:23) Our sensory systems are inseparable from context, making marketing essential — without proper framing, even great products can fail.

    (19:09) Price is a feeling, not just a number, in consumer decision-making.

    (23:35) Testing counterintuitive ideas reveals unseen marketing truths.

    (24:37) Sales aren’t driven just by lower prices — consumers often buy for the feeling of getting a deal, not the deal itself.


    Resources Mentioned:


    Rory Sutherland

    https://www.linkedin.com/in/rorysutherland/


    Ogilvy UK

    https://www.linkedin.com/company/ogilvyuk/


    “Alchemy: The Surprising Power of Ideas That Don't Make Sense” (book) by Rory Sutherland

    https://www.amazon.com/Alchemy-Surprising-Power-Ideas-Sense/dp/0753556529


    “The Experience Machine: How Our Minds Predict and Shape Reality” (book) by Andy Clark

    https://www.amazon.co.za/Experience-Machine-Minds-Predict-Reality/dp/1524748455



    Insightful Links:


    https://www.meltwater.com/en/blog/customer-behaviour-data-driven-marketing


    https://www.moengage.com/learn/consumer-behavior-in-marketing/


    https://www.omniconvert.com/blog/consumer-behavior-in-marketing-patterns-types-segmentation/





    Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.


    We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.




    #PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds
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    31 m
  • Grow With Email, the Most Untapped Marketing Strategy

    Grow With Email, the Most Untapped Marketing Strategy
    Jul 7 2025

    Join Dots Oyebolu as he speaks to Jay Schwedelson, Founder of SubjectLine.com, about the evolving role of email marketing in a rapidly changing digital landscape.


    Jay shares tactical insights into how businesses can maximize their email strategy amidst budget cuts, automation fatigue and the rise of AI. From building smarter contact lists to rethinking autoresponders, this episode delivers practical takeaways for marketers looking to boost engagement and retention.


    Key Takeaways:


    (01:24) Jay outlines his ventures, including Outcome Media and the Guru Conference.

    (02:26) Jay emphasizes democratizing access to quality marketing education through free resources.

    (04:32) A tighter economy means email becomes more vital due to its cost efficiency.

    (07:10) Pop-up contact forms are highly effective and shouldn't be dismissed as annoying.

    (08:38) Pop-ups grab 9% of site visitors’ information within the first five visits.

    (11:21) The autoresponder is the most important email marketers send, driving inbox deliverability.

    (12:48) A compelling welcome email subject line boosts inbox placement by signaling recipient engagement to email providers.

    (21:02) Outdated automation content can harm your pipeline and brand trust.

    (23:56) Common myths about spam filters and subject lines are outdated; emojis and “free” are effective and safe.


    Resources Mentioned:


    Jay Schwedelson

    https://www.linkedin.com/in/schwedelson/


    SubjectLine.com | LinkedIn

    http://subjectline.com


    SubjectLine | Website

    https://www.subjectline.com


    Outcome Media

    https://www.outcomemedia.com


    Guru Conference

    https://www.guruconference.com


    Jay Schwedelson's Website

    https://www.jayschwedelson.com




    Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.


    We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.




    #PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds
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    27 m
  • Reimagining Growth Marketing Strategies for Today’s Brands

    Reimagining Growth Marketing Strategies for Today’s Brands
    Jun 26 2025
    Dots Oyebolu’s latest guest is Gaetano Nino DiNardi, Growth Advisor and former marketing leader at Pipedrive, Sales Hacker (now Outreach) and Nextiva.Gaetano shares his unconventional journey from music producer to sought-after marketing strategist. He dives into his early SEO experiments, the power of inbound marketing and how focus — not scale — is the secret to long-term success. With a no-fluff, hustle-forward philosophy, Gaetano outlines how most SaaS companies lack true differentiation and why success often comes from execution rather than positioning. Key Takeaways:(01:31) Gaetano shares how his blogging background and passion for SEO launched his unexpected career in marketing.(05:29) Companies usually fall into two categories: those that know what to do but need help executing, and those that need help figuring out the strategy.(07:31) Focused, phased marketing efforts yield better results than attempting to tackle everything at once.(10:33) With so many SaaS brands blending, standing out often comes down to creating stronger content, bolder creative and sharper execution.(13:59) Consistency is critical in marketing success; historical examples are good for showing how competitors have pulled ahead.(18:53) Traditional demand capture tactics, such as biased comparison tables, backfire; instead, highlight genuine value.(24:30) Conversion paths often span multiple touchpoints, and marketers must evaluate the full journey, not just isolated campaigns.(30:00) Community-driven spaces like Docebo’s customer hub play a key role in customer retention and advocacy.(38:42) Using customer data to target competitors' audiences through tools like LinkedIn and data platforms is a powerful growth tactic.Resources Mentioned:Gaetano Nino DiNardihttps://www.linkedin.com/in/officialg/Pipedrive | LinkedInhttps://www.linkedin.com/company/pipedrive/Outreach | LinkedInhttps://www.linkedin.com/company/outreach-saas/Nextiva | LinkedInhttps://www.linkedin.com/company/nextiva/SEMRushhttps://www.semrush.com/OfficialGaetano.com | Websitehttps://officialgaetano.comDocebo Communityhttps://community.docebo.com/Insightful Links:https://www.bain.com/insights/reimagining-marketing-during-recessionary-times/ https://www.divisional.co/blog/tips-to-optimize-growth-marketing-strategy https://www.dashly.io/blog/demand-generation-vs-growth-marketing/ https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/reimagining-marketing-in-the-next-normal Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation. We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds
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    43 m
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