Grow With Email, the Most Untapped Marketing Strategy

Join Dots Oyebolu as he speaks to Jay Schwedelson, Founder of SubjectLine.com, about the evolving role of email marketing in a rapidly changing digital landscape.

Jay shares tactical insights into how businesses can maximize their email strategy amidst budget cuts, automation fatigue and the rise of AI. From building smarter contact lists to rethinking autoresponders, this episode delivers practical takeaways for marketers looking to boost engagement and retention.

Key Takeaways:

(01:24) Jay outlines his ventures, including Outcome Media and the Guru Conference.

(02:26) Jay emphasizes democratizing access to quality marketing education through free resources.

(04:32) A tighter economy means email becomes more vital due to its cost efficiency.

(07:10) Pop-up contact forms are highly effective and shouldn't be dismissed as annoying.

(08:38) Pop-ups grab 9% of site visitors’ information within the first five visits.

(11:21) The autoresponder is the most important email marketers send, driving inbox deliverability.

(12:48) A compelling welcome email subject line boosts inbox placement by signaling recipient engagement to email providers.

(21:02) Outdated automation content can harm your pipeline and brand trust.

(23:56) Common myths about spam filters and subject lines are outdated; emojis and “free” are effective and safe.

Resources Mentioned:

Jay Schwedelson

https://www.linkedin.com/in/schwedelson/

SubjectLine.com | LinkedIn

http://subjectline.com

SubjectLine | Website

https://www.subjectline.com

Outcome Media

https://www.outcomemedia.com

Guru Conference

https://www.guruconference.com

Jay Schwedelson's Website

https://www.jayschwedelson.com

Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds