Episode 77. In this 5-part series, I will explore several components of an advertising campaign:

1. Executive summary & Objectives
2. Fashion company profile
3. Target market
4. Competitive advantage & Industry trends
5. Advertising media

Today's episode introduces the Competitive Advantage.

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RESOURCES

📚Student project - "Fashion Advertising Campaign Year-end Project"

The “Fashion Advertising Campaign” capstone project objective is to develop a 6-week advertising campaign for a fashion business to demonstrate understanding of advertising as the main promotional element of an integrated marketing campaign. Students will also gain experience in writing a formal document; creating visuals; and giving an oral presentation. This assignment allows the students to collaborate as an advertising agency to use advanced marketing knowledge and skills from previous marketing courses. Below are the expectations of the project:

Project deliverables:

• Written advertising campaign document (8 – 10 pages).
• Oral presentation.
• Digital presentation.
• Visual boards.
• Physical advertising item.

Access the project👇🏾

• Teachers Pay Teachers
• Marketing EdVenture website

*****

👨🏾‍🏫 Ultimate Fashion Advertising Class Bundle that is filled with a semester of content.

This bundle can be accessed in 2 locations:

• Teachers Pay Teachers
• Marketing EdVenture website

⬇️⬇️⬇️

BUNDLE CONTENT:

PRESENTATIONS

• Special Events Presentation
• Advertising Presentation
• Visual Merchandising Presentation
• Selling Presentation

ASSIGNMENTS

• Market Segmentation Poster
• Market Segmentation Quiz
• Identifying Publicity
• Name That Competition
• Competition Type Quiz
• Advertising Agency Exercise Bundle

PROJECTS

• Fashion Advertising Campaign Survey
• Cause Marketing Project
• Branding a Fashion Business Project
• Fashion Company and Social Media Project
• Fashion Advertising Campaign Year-end Capstone Project

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If you find this podcast valuable, please subscribe, rate, review and share it with someone who will benefit from the information shared here today.

----------

Follow me on Instagram Marketing EdVenture. I'd love to connect.

Visit my website for marketing education curriculum, Marketing EdVenture.

Episode 76. In this 5-part series, I will explore several components of an advertising campaign:

1. Executive summary & Objectives
2. Fashion company profile
3. Target market
4. Competitive advantage & Industry trends
5. Advertising media

Today's episode introduces the Target Market.

----------

RESOURCES

📚Student project - "Fashion Advertising Campaign Year-end Project"

The “Fashion Advertising Campaign” capstone project objective is to develop a 6-week advertising campaign for a fashion business to demonstrate understanding of advertising as the main promotional element of an integrated marketing campaign. Students will also gain experience in writing a formal document; creating visuals; and giving an oral presentation. This assignment allows the students to collaborate as an advertising agency to use advanced marketing knowledge and skills from previous marketing courses. Below are the expectations of the project:

Project deliverables:

• Written advertising campaign document (8 – 10 pages).
• Oral presentation.
• Digital presentation.
• Visual boards.
• Physical advertising item.

Access the project👇🏾

• Teachers Pay Teachers
• Marketing EdVenture website

*****

👨🏾‍🏫 Ultimate Fashion Advertising Class Bundle that is filled with a semester of content.

This bundle can be accessed in 2 locations:

• Teachers Pay Teachers
• Marketing EdVenture website

⬇️⬇️⬇️

BUNDLE CONTENT:

PRESENTATIONS

• Special Events Presentation
• Advertising Presentation
• Visual Merchandising Presentation
• Selling Presentation

ASSIGNMENTS

• Market Segmentation Poster
• Market Segmentation Quiz
• Identifying Publicity
• Name That Competition
• Competition Type Quiz
• Advertising Agency Exercise Bundle

PROJECTS

• Fashion Advertising Campaign Survey
• Cause Marketing Project
• Branding a Fashion Business Project
• Fashion Company and Social Media Project
• Fashion Advertising Campaign Year-end Capstone Project

----------

If you find this podcast valuable, please subscribe, rate, review and share it with someone who will benefit from the information shared here today.

----------

Follow me on Instagram Marketing EdVenture. I'd love to connect.

Visit my website for marketing education curriculum, Marketing EdVenture.

Episode 75. In this 5-part series, I will explore several components of an advertising campaign:

1. Executive summary & Objectives
2. Fashion company profile
3. Target market
4. Competitive advantage & Industry trends
5. Advertising media

Today's episode introduces the Fashion Company Profile.

----------

RESOURCES

📚Student project - "Fashion Advertising Campaign Year-end Project"

The “Fashion Advertising Campaign” capstone project objective is to develop a 6-week advertising campaign for a fashion business to demonstrate understanding of advertising as the main promotional element of an integrated marketing campaign. Students will also gain experience in writing a formal document; creating visuals; and giving an oral presentation. This assignment allows the students to collaborate as an advertising agency to use advanced marketing knowledge and skills from previous marketing courses. Below are the expectations of the project:

Project deliverables:

• Written advertising campaign document (8 – 10 pages).
• Oral presentation.
• Digital presentation.
• Visual boards.
• Physical advertising item.

Access the project👇🏾

• Teachers Pay Teachers
• Marketing EdVenture website

*****

👨🏾‍🏫 Ultimate Fashion Advertising Class Bundle that is filled with a semester of content.

This bundle can be accessed in 2 locations:

• Teachers Pay Teachers
• Marketing EdVenture website

⬇️⬇️⬇️

BUNDLE CONTENT:

PRESENTATIONS

• Special Events Presentation
• Advertising Presentation
• Visual Merchandising Presentation
• Selling Presentation

ASSIGNMENTS

• Market Segmentation Poster
• Market Segmentation Quiz
• Identifying Publicity
• Name That Competition
• Competition Type Quiz
• Advertising Agency Exercise Bundle

PROJECTS

• Fashion Advertising Campaign Survey
• Cause Marketing Project
• Branding a Fashion Business Project
• Fashion Company and Social Media Project
• Fashion Advertising Campaign Year-end Capstone Project

----------

If you find this podcast valuable, please subscribe, rate, review and share it with someone who will benefit from the information shared here today.

----------

Follow me on Instagram Marketing EdVenture. I'd love to connect.

Visit my website for marketing education curriculum, Marketing EdVenture.

Episode 74. In this 5-part series, I will explore several components of an advertising campaign:

1. Executive summary & Objectives
2. Fashion company profile
3. Target market
4. Competitive advantage & Industry trends
5. Advertising media

Today's episode introduces the Executive Summary and details the SMART criteria for creating effective objectives.

----------

RESOURCES

🎙️Episode 15 - Executive Summary

*****

📑Student activity - "Your Executive Summary"

Learn from an event judge how your students can develop an award-winning Executive Summary. The assignment objective is to help the student write an effective Executive Summary. It contains:

• 4 Teacher Resources
• 4 Student Resources
• 4 Student Examples
• 4 Video Reviews of the Student Examples

Access the activity 👇🏾

• Teachers Pay Teachers
• Marketing EdVenture website

*****

📑Student activity - “Your Objective”

This activity helps you develop at least 1 objective for a project like a promotional plan, advertising campaign, marketing strategy, business proposal, etc.

Access the activity 👇🏾

• Teachers Pay Teachers
• Marketing EdVenture website

*****

📚Student project - "Fashion Advertising Campaign Year-end Project"

The “Fashion Advertising Campaign” capstone project objective is to develop a 6-week advertising campaign for a fashion business to demonstrate understanding of advertising as the main promotional element of an integrated marketing campaign. Students will also gain experience in writing a formal document; creating visuals; and giving an oral presentation. This assignment allows the students to collaborate as an advertising agency to use advanced marketing knowledge and skills from previous marketing courses. Below are the expectations of the project:

Project deliverables:

• Written advertising campaign document (8 – 10 pages).
• Oral presentation.
• Digital presentation.
• Visual boards.
• Physical advertising item.

Access the project👇🏾

• Teachers Pay Teachers
• Marketing EdVenture website

*****

👨🏾‍🏫 Ultimate Fashion Advertising Class Bundle that is filled with a semester of content.

This bundle can be accessed in 2 locations:

Episode 73. In this episode, I discuss one of the Promotional Mix Elements - Formal and Informal Function Special Events.

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RESOURCE

Looking for resources to teach Special Events?

👗Special Event Presentation

👗Special Event Activities

• Red Carpet Fashion Trends
• MET Gala

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The Ultimate Fashion Marketing Class Bundle is packed with 4 vibrant presentations, fun and engaging activities, quizzes, and 4 major projects for an immersive semester of fashion exploration. Learn more about this resource here.

If you find this podcast valuable, please subscribe, rate, review and share it with someone who will benefit from the information shared here today.

----------

Follow me on Instagram Marketing EdVenture. I'd love to connect.

Visit my website for marketing education curriculum, Marketing EdVenture.

Episode 72. In this episode, I discuss one of the Promotional Mix Elements - Online and Enrollment Special Events.

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RESOURCE

Looking for resources to teach Special Events?

👗Special Event Presentation

👗Special Event Activities

• Red Carpet Fashion Trends
• MET Gala

--------------------------------------------------------------------------------

The Ultimate Fashion Marketing Class Bundle is packed with 4 vibrant presentations, fun and engaging activities, quizzes, and 4 major projects for an immersive semester of fashion exploration. Learn more about this resource here.

If you find this podcast valuable, please subscribe, rate, review and share it with someone who will benefit from the information shared here today.

----------

Follow me on Instagram Marketing EdVenture. I'd love to connect.

Visit my website for marketing education curriculum, Marketing EdVenture.

Episode 71. In this episode, I discuss one of the Promotional Mix Element - Special Events:

• What it is
• The purpose
• Characteristics
• 1 of 3 types of special events

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RESOURCE

Looking for resources to teach Special Events?

👗Special Event Presentation

👗Special Event Activities

• Red Carpet Fashion Trends
• MET Gala

--------------------------------------------------------------------------------

The Ultimate Fashion Marketing Class Bundle is packed with 4 vibrant presentations, fun and engaging activities, quizzes, and 4 major projects for an immersive semester of fashion exploration. Learn more about this resource here.

If you find this podcast valuable, please subscribe, rate, review and share it with someone who will benefit from the information shared here today.

----------

Follow me on Instagram Marketing EdVenture. I'd love to connect.

Visit my website for marketing education curriculum, Marketing EdVenture.

Episode 70. In this episode, I discuss public relations:

• What it is
• The purpose
• What it involves
• Comparison to advertising
• Difference between publicity and public relations

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RESOURCE

Looking for resources to teach Selling? Look no further.

I have the Ultimate Selling Bundle that will help your students learn through activities, role-play, research and presentation.

• This bundle can be accessed in 2 locations:
• Teachers Pay Teachers
• Marketing EdVenture

⬇️⬇️⬇️

BUNDLE CONTENT:

PRESENTATION

• Selling Presentation - 45 pages of bright Gen Z colors & graphics

ASSIGNMENTS

10 activities for all 8 steps (36 pages)

• Step 1 – 1 Engagement activity
• Step 2 – 3 Determining Needs and Wants activities
• Step 3 – 1 Showcasing Features and Benefits activity
• Step 4 – 1 Providing a Solution activity
• Step 5 – 1 Closing the Sale activity
• Step 6 – 1 Upselling activity
• Steps 7 & 8 – 1 Confirmation and Retention activity
• All Steps – 1 external activity in which the students engage with actual sales personnel

PROJECT

• "The Art of Selling" project (17 pages)

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If you find this podcast valuable, please subscribe, rate, review and share it with someone who will benefit from the information shared here today.

Follow me on Instagram Marketing EdVenture. I'd love to connect.

Visit my website for marketing education curriculum, Marketing EdVenture.