74. SMART Advertising Campaign Objectives & Executive Summary | Fashion Marketing Series, Part 1

Episode 74. In this 5-part series, I will explore several components of an advertising campaign:

1. Executive summary & Objectives
2. Fashion company profile
3. Target market
4. Competitive advantage & Industry trends
5. Advertising media

Today's episode introduces the Executive Summary and details the SMART criteria for creating effective objectives.

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RESOURCES

🎙️Episode 15 - Executive Summary

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📑Student activity - "Your Executive Summary"

Learn from an event judge how your students can develop an award-winning Executive Summary. The assignment objective is to help the student write an effective Executive Summary. It contains:

• 4 Teacher Resources
• 4 Student Resources
• 4 Student Examples
• 4 Video Reviews of the Student Examples

Access the activity 👇🏾

• Teachers Pay Teachers
• Marketing EdVenture website

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📑Student activity - “Your Objective”

This activity helps you develop at least 1 objective for a project like a promotional plan, advertising campaign, marketing strategy, business proposal, etc.

Access the activity 👇🏾

• Teachers Pay Teachers
• Marketing EdVenture website

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📚Student project - "Fashion Advertising Campaign Year-end Project"

The “Fashion Advertising Campaign” capstone project objective is to develop a 6-week advertising campaign for a fashion business to demonstrate understanding of advertising as the main promotional element of an integrated marketing campaign. Students will also gain experience in writing a formal document; creating visuals; and giving an oral presentation. This assignment allows the students to collaborate as an advertising agency to use advanced marketing knowledge and skills from previous marketing courses. Below are the expectations of the project:

Project deliverables:

• Written advertising campaign document (8 – 10 pages).
• Oral presentation.
• Digital presentation.
• Visual boards.
• Physical advertising item.

Access the project👇🏾

• Teachers Pay Teachers
• Marketing EdVenture website

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👨🏾‍🏫 Ultimate Fashion Advertising Class Bundle that is filled with a semester of content.

This bundle can be accessed in 2 locations: