70. Framing Your Image with Public Relations | Fashion Marketing

Episode 70. In this episode, I discuss public relations:

• What it is
• The purpose
• What it involves
• Comparison to advertising
• Difference between publicity and public relations

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RESOURCE

Looking for resources to teach Selling? Look no further.

I have the Ultimate Selling Bundle that will help your students learn through activities, role-play, research and presentation.

• This bundle can be accessed in 2 locations:
• Teachers Pay Teachers
• Marketing EdVenture

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BUNDLE CONTENT:

PRESENTATION

• Selling Presentation - 45 pages of bright Gen Z colors & graphics

ASSIGNMENTS

10 activities for all 8 steps (36 pages)

• Step 1 – 1 Engagement activity
• Step 2 – 3 Determining Needs and Wants activities
• Step 3 – 1 Showcasing Features and Benefits activity
• Step 4 – 1 Providing a Solution activity
• Step 5 – 1 Closing the Sale activity
• Step 6 – 1 Upselling activity
• Steps 7 & 8 – 1 Confirmation and Retention activity
• All Steps – 1 external activity in which the students engage with actual sales personnel

PROJECT

• "The Art of Selling" project (17 pages)

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