Victoria Cowan, founder of WordPlay Creative, discusses her journey from academia to copywriting and content writing. She explains the difference between copywriting and content writing, highlighting that copywriting is focused on sales and conversions, while content writing aims to drive organic traffic and provide education. Victoria also explores the role of artificial intelligence (AI) in writing and emphasizes the importance of human intervention and storytelling. She offers advice for marketing students and small business owners, encouraging them to take action, try different approaches, and seek opportunities to gain experience. Listeners can reach out to Victoria through the WordPlay Creative website or LinkedIn.

We’re thrilled to have Rich Patterson, former Marketing Manager at Roots Canada and current owner of PBJ Merch Corp, on the first Expert Talks episode of Marketing Corner Talks! 🎙️

Rich shares his incredible journey from small-town BC to making waves in the marketing world, including his experiences at Roots Canada and his transition to running his own successful business. From high-profile events to innovative marketing strategies, Rich's story is packed with insights that are sure to inspire.

🔹 Highlights Include:

• How Rich landed his role at Roots Canada and the impact it had on his career.
• Behind-the-scenes of marketing for major brands and the Olympic sponsorship.
• The challenges and triumphs of starting and growing PBJ Merch Corp.

Tune in to hear Rich’s story and get inspired!

In this episode of Marketing Corner Talks, host Dave Keighron interviews Douglas College student Roesel Dansell about her experience participating in a contest focused on nonprofit marketing strategies for the Transit Museum Society. Roesel shares her background, the challenges faced by the nonprofit, and the innovative solutions she proposed to enhance community engagement and awareness. The conversation emphasizes the importance of experiential learning and offers valuable advice for students tackling real-world marketing cases.

In this inspiring episode of Marketing Corner Talks, we want to introduce you to a true success story from one of our students:

Real-World Challenge: Mia Crespo, a digital marketing student, applied classroom knowledge to solve a genuine business issue for Vancouver Circus School (Listen our Business Talks Episode about Vancouver Circus School: https://rss.com/podcasts/marketingcorner/1339068/)

Thinking Outside the Box : Mia attended a circus event to directly interact with the director, gaining valuable insights into the company's needs.

Strategic Solutions: She crafted an IMC plan tailored to the circus’s event operations, addressing crucial business challenges.

From Case to Job Opportunity: Mia's initiative and impactful solutions earned her a job before even completing her degree.

Effective Execution: She implemented her marketing strategies, significantly boosting client engagement and social media activities for Vancouver Circus School .

🚀 ✨ New Episode Drop! Meet Shahnawaz Karim, the unstoppable force behind Wheels Guru and Ulka Gear ⚙️🏍️

From launching a patented motorcycle jacket that turns into a backpack to building global rider communities and training thousands across continents, Shahnawaz is changing the way we think about gear, grit, and growth.

How can marketing support reconciliation and drive real impact? In this episode, we sit down with Rob Schulz — Métis entrepreneur and founder of Shop First Nations — to explore how digital strategy, community values, and e-commerce intersect.

Learn how Rob made the bold leap from a corporate IT career to creating a purpose-driven marketplace that empowers Indigenous makers across Canada.

🚀 NEW EPISODE ALERT! 🎙️✨ Our latest monthly compilation is LIVE:

Discipline, Metrics, & Pizza: Lessons from 3 Experts

We’ve curated the best moments from three standout guests — each offering bold insights on leadership, strategy, and innovation in marketing and sales:

🧭 Vitor Makaron – On why discipline is the foundation of sales leadership, and how it fuels high-performing teams and closing big deals.

🎯 Cyndi Greenglass – On the power of KPIs and hard metrics to align sales and marketing and prove marketing’s impact.

🔌 Daniel Godfrey – On how resiliency shapes the founder journey, from setbacks to breakthroughs in building an e-bike startup.

👉 These clips are just a taste — catch the full conversations to hear how each guest is rewriting the rules in their field.

🎧 Listen now on Spotify, Apple Podcasts, or your favorite platform.

📑 Talk With Us: https://calendly.com/marketingcornerpc/30min

💰 Start investing with Addy: Sign up at ⁠addyinvest.ca⁠ and use referral code MarketingCornerTalks to unlock enhanced AddyOne features after email verification.

In this Business Edition of Marketing Corner Talks, Dave connects with Daniel Goffrey, ex-UK government advisor turned founder & CEO of Cykel Technologies. Daniel shares how he's reshaping e-mobility with smarter, safer, and more connected e-bike solutions—without making new bikes.

As Canada’s e-bike growth cools from its pandemic peak, Daniel’s startup is finding new ways to energize the market—focusing on better integration, stronger marketing, and clearer customer needs. From hardware hurdles to leadership lessons, this episode is packed with insights for builders and marketers alike.

🎯 Highlights: – How Cykel is fixing the fragmented e-bike experience – Why focused product scope beats feature overload – Marketing smart: validation without overwhelming demand – Leadership + transparency in scaling a hardware startup

📌 “We want to make the e-bikes better—not build new ones.” ⚡ Perfect for: Startup founders, marketers in tech, e-mobility pros, and students with a big vision.

🎧 Listen now and follow for more bold conversations at the corner of marketing + momentum:

📑 Book An Episode With Us ⁠ https://calendly.com/marketingcornerpc/30min⁠

💰 Start Investing with Addy! Sign up at addyinvest.ca and use referral ID MarketingCornerTalks to unlock enhanced AddyOne features after email verification.

✅ No expiry date—start when you’re ready!