Pascal Zirn on Building Crushy Social and Redefining Social Connection [Ep. 51]

In this episode of Marketing Corner Talks, we sit down with Pascal Zirn, founder of Crushy Social, Inc., to explore what it takes to disrupt the dating app industry. Crushy dares to say no to endless swiping, predatory paywalls, and black-box algorithms, instead, offering a human-first approach to connection. Pascal shares the personal story that inspired Crushy, why he believes current platforms like Tinder and Bumble are broken, and how Crushy is creating a more human-centered, authentic approach to online connection.

We dive into the challenges of launching a new social platform, the importance of grassroots marketing, and the bold vision behind building something that resists algorithm-driven engagement. Whether you’re a marketer, entrepreneur, or curious about how digital communities are evolving, this conversation will give you fresh insights into innovation, branding, and staying true to your mission.

Chapters:

00:00 – Introduction

01:31 – Inspiration & Conceptualization of Crushy

08:32 – How Crushy Differs from Tinder & Bumble

10:20 – Go-to-Market Challenges & Early Users

15:50 – Pascal’s Vision for Crushy’s Future

17:50 – Lessons Learned: Understanding User Habits

21:11 – Staying Grounded as a Founder

22:58 – Advice for First-Time Tech Founders

24:55 – Connecting with Crushy & Pascal

26:08 – Closing Case Study

Connect with Pascal and Crushy Social Inc.

Website: https://www.crushy.social

Instagram: @crushy.social

TikTok: @crushy.social

Email: [e-mail]

Connect with Marketing Corner Talks

Website: http://marketingcornertalks.com

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