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Fair Trade to Fabric Waste - Jackee Kasandy on Building Ethical Retail for a Sustainable Future. [Ep. 50]
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Fair Trade to Fabric Waste - Jackee Kasandy on Building Ethical Retail for a Sustainable Future. [Ep. 50]
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In this episode of Marketing Corner Talks – Business Talks Edition, host Dave Keighron sits down with Jackee Kasandy, founder of Kasandy Inc., a Vancouver-based social enterprise redefining commerce through fair trade and artisan partnerships.
Jackee shares her remarkable journey from growing up in Kenya to building a lifestyle brand that connects conscious consumers to ethically sourced products from across Africa and beyond. Together, they explore the challenges of entrepreneurship, the power of storytelling in retail, the transition from brick-and-mortar to digital, and Jackee’s ambitious new circular economy initiative tackling fabric waste in Vancouver.
This conversation offers valuable insights into resilience, creativity, and the future of socially conscious business.
Episode Chapters:
00:00 – Introducing Kasandy Inc.
01:24 – Corporate Life Before Kasandy
04:09 – The Spark Behind Kasandy
05:11 – Early Days of Building the Business
07:07 – Kasandy’s Product Offerings
10:53 – Working and Collaborating with Artisans
13:21 – Communicating Impact and Quality to Customers
16:00 – Buyer Behaviour Shift to E-commerce
19:46 – Kasandy’s Circular Economy Initiative
20:42 – Challenges in Digital Strategy
24:45 – The Circular Economy Initiative in Practice
30:51 – Closing Case Study & Reflections
Connect with Jackee and Kasandy Inc.
Website: https://kasandy.com
Instagram: @kasandyinc https://www.instagram.com/kasandyinc/, @jackeekasandy https://www.instagram.com/jackeekasandy/, kasandylocallyglobal https://www.instagram.com/kasandylocallyglobal/
Facebook: https://www.facebook.com/KasandyInc/about_details
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