In this episode of Main Character Podcast, I sit down with Lucy Bedewi, founder of My Write Hand Woman and expert brand messaging strategist, to explore her journey of teaching herself copywriting and building a successful business from the ground up. Lucy has helped countless brands articulate their voice, craft persuasive messaging, and help transform them into unicorn brands that stand out in crowded markets.

Lucy’s story is a powerful reminder of what’s possible when you truly bet on yourself, trust your instincts, and go all in on your vision. We unpack both the creative and strategic sides of branding, from messaging clarity to storytelling that actually connects.

In this episode, we dive into:

• Brand messaging fundamentals: how to define your brand voice
• Brand messaging do’s and don’ts: common mistakes that dilute your message (and how to avoid them)
• Brand storytelling strategy: how authentic, intentional messaging builds trust and deeper audience connection

Whether you’re building a brand from scratch or refining the one you already have, this conversation will help you show up more clearly, confidently, and creatively as the main character of your business.

If this episode resonates with you, Like, Comment and Subscribe to the Main Character Podcast for more inspirational conversations like this one!

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Please note that this episode may contain paid endorsements and advertisements for products and services. Individuals may have a direct and/or indirect financial interest in products or services referred to in this episode.

In this episode, I sit down with Carmen Adamson, Studio Fire franchise owner in Nashville to talk about the real experience of opening your own business. Studio Fire is a heated concept studio with many different classes including yoga, lift, sculpt, flow, and more! We unpack the good, the bad, and the ugly of entrepreneurship, from the excitement of opening the doors to the pressure, and uncertainty behind the scenes.

We also talk about what it looks like to build a something as a Type B personality person (can relate!!), breaking the idea that you have to be rigid and structured at all times to succeed. This conversation is for anyone thinking about starting a business, owning a franchise, or taking a leap generally in life, especially women who want to build something meaningful in their own way.

If this episode resonates with you, Like, Comment and Subscribe to the Main Character Podcast for more inspirational conversations like this one!

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Please note that this episode may contain paid endorsements and advertisements for products and services. Individuals may have a direct and/or indirect financial interest in products or services referred to in this episode.

In this week’s solo episode, I go deep into what it means to be on the path of choosing yourself. The ebbs and flows, the discomfort, and everything in between. For the last few months, I’ve gone into deep reflection, stillness, and holding myself accountable to what I say I’m going to do.

What I’ve realized is that choosing yourself isn’t a single moment, it’s a daily decision.

If you’re in a similar season, and trying to think of what your future self would thank you for each day, this one’s for you.

If this episode resonates with you, it would mean the world if you would Like, Comment, Share, and Subscribe to the Main Character Podcast for more like this one!

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