Ep 50: Building a Stand-Out Brand | Messaging, Storytelling & Clarity with Lucy Bedewi

In this episode of Main Character Podcast, I sit down with Lucy Bedewi, founder of My Write Hand Woman and expert brand messaging strategist, to explore her journey of teaching herself copywriting and building a successful business from the ground up. Lucy has helped countless brands articulate their voice, craft persuasive messaging, and help transform them into unicorn brands that stand out in crowded markets.

Lucy’s story is a powerful reminder of what’s possible when you truly bet on yourself, trust your instincts, and go all in on your vision. We unpack both the creative and strategic sides of branding, from messaging clarity to storytelling that actually connects.

In this episode, we dive into:

• Brand messaging fundamentals: how to define your brand voice
• Brand messaging do’s and don’ts: common mistakes that dilute your message (and how to avoid them)
• Brand storytelling strategy: how authentic, intentional messaging builds trust and deeper audience connection

Whether you’re building a brand from scratch or refining the one you already have, this conversation will help you show up more clearly, confidently, and creatively as the main character of your business.

If this episode resonates with you, Like, Comment and Subscribe to the Main Character Podcast for more inspirational conversations like this one!

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Please note that this episode may contain paid endorsements and advertisements for products and services. Individuals may have a direct and/or indirect financial interest in products or services referred to in this episode.