Dianna Cohen is the founder and CEO of Crown Affair, a modern haircare brand turning everyday routines into rituals. With a background in building consumer brands and a lifelong fascination with hair as a reflection of well-being, Dianna launched Crown Affair to fill a gap in the market: clean, effective products rooted in intention, craftsmanship, and care. What started with a viral Google Doc and a single hero brush has grown into a beloved brand known for its timeless tools and thoughtful ethos.

In this episode, Elizabeth and Dianna explore the connection between self-care and creativity, how The Artist’s Way continues to shape Dianna’s life and leadership, and why hair hygiene can be a calming daily ritual rather than a chore. Dianna shares the role her mom’s tips played in her early hair journey, the importance of investing in quality tools, and how Crown Affair is designed to support how modern women actually move through the world - with less rush, more intention, and a lot of fun.

Use code LIVEPURELY15 for 15% off at crownaffair.com

Dr. Bill Rawls is a fourth-generation physician, bestselling author (Unlocking Lyme and The Cellular Wellness Solution), and founder of Vital Plan. After overcoming a personal health crisis brought on by chronic Lyme disease, Dr. Rawls shifted from conventional medicine to holistic healing, and shares some of his insights and wisdom from his experiences on this episode.

In their chat, Elizabeth and Dr. Rawls discuss the real root causes of chronic illness, from hidden infections and stress to poor sleep and environmental toxins. Dr. Rawls explains why focusing on cellular health, not just symptoms, may be the key to long-term wellness and prevention. He also talks about the power of herbal medicine, his go-to adaptogens and daily supplements, and the lifestyle habits that help him feel vibrant and grounded in his 60’s.

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Dr. Bill Rawls: Vital Plan | Bill Rawls, MD | Unlocking Lyme | The Cellular Wellness Solution

Mentioned:

Steven Buhner

A Short Walk in a Wide World

In this sweet Mother’s Day episode, Elizabeth sits down with her biggest supporter and Purely’s #1 customer, Together, they reminisce about the early days of Purely Elizabeth, mixing muffin mix in Red Solo cups around the dining room table, hand-labeling bags late into the night, and chasing down grocery store buyers to get their product on shelves. Elizabeth’s mom shares how she became a “sales legend” without any formal sales background, why she believed in the brand from the very beginning, and the lessons she learned from her father that shaped her approach to parenting and life. She also gives some great momma advice on raising confident daughters, navigating teenage years, and reminds us that yes, you may see her straightening out Purely Elizabeth boxes on the shelves at a grocery store near you.

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Say Hi To Elizabeth and Purely Elizabeth:

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Mentioned:

Painterland Yogurt

To Kill a Mockingbird

Mark Hyman

Canyon Ranch

Natalie Holloway, founder of Bala, joins Elizabeth this week to share her incredible journey from advertising executive to redefining fitness accessories with one of the most recognizable wellness brands today. After meeting her now husband and co-founder while working at an ad agency, Natalie made a bold decision to step away from corporate life to create something new. What started as an idea during a yoga class while traveling turned into Bala—a company that quickly captured the attention of Shark Tank investors Mark Cuban and Maria Sharapova, and grew from two million to twenty million dollars in just one year.

In this episode, Natalie talks about the power of slowing down to create space for big ideas, learning hard lessons around growth and delegation, and her approach to building a brand that marries fashion, functionality, and fitness. She also shares her favorite Bala products, her go-to wellness rituals as a busy mom, and what it really looks like to evolve personally and professionally while leading with intention.

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Bala: Website | Instagram - Balacize | Instagram - Bala

Mentioned:

Fuze House

Skinny Confidential Mouth Tape

VI02 tape

Votary

LMNT Electrolyte

Durana Elmi is the Co-Founder and COO of Cymbiotika, a company known for creating high-quality, science-backed supplements that support whole-body wellness. Born in Afghanistan, Durana immigrated to the U.S. at a young age and went on to build a successful career in tech and telecom, eventually leading marketing for the entire Northeast region at AT&T. But it was her passion for purpose-driven work that led her and her husband to launch five businesses together, including Cymbiotika, a brand rooted in transparency, innovation, and impact.

In this episode, Durana shares her inspiring journey from corporate leader to wellness entrepreneur, along with the values that shape Cymbiotika’s culture. She also opens up about her daily rituals, from magnesium oil and skincare favorites to her gratitude practice and evolving definition of success. She and Elizabeth also talk about the power of discipline and why it’s essential for mental, physical, and spiritual wellness.

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Durana: Cymbiotika | Durana’s Website

Mentioned:

Dr. Diamond Metacine

Good to Great

Celluma

Meet Hayley and Stephanie Painter, the dynamic sister duo behind Painterland Sisters, an organic Skyr yogurt brand that’s bringing transparency, nutrition, and real farm flavor to shelves across the country. Raised on their family’s fourth-generation regenerative dairy farm in Northern Pennsylvania, Hayley and Stephanie launched their brand with a bold vision: to connect consumers directly with American farmers while offering a nutrient-dense product that tastes as good as it does good.

In this episode, they chat with Elizabeth about how growing up barefoot on the farm shaped their values, why regenerative farming is the future of food, and how they went from hand-labeling yogurt in their 20s to selling over 6 million units. You’ll also hear how they balance sisterhood and business, why they refuse to follow food trends, and what’s next for this mission-driven brand.

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Painterland Sisters Yogurt: Website

Mentioned:

evanhealy

Fishwives

Is 2025 the year of Pilates? Meet Liana Levi, founder of the cult-favorite Forma Pilates. Born and raised in LA, Liana boldly pivoted from the fashion world to fitness during the pandemic, transforming her personal Pilates practice into a powerhouse brand that’s redefining the modern workout experience. With Forma Pilates, Liana blends an elevated aesthetic and athletic approach, creating a unique method and empowering community. What began as a single reformer in her mom’s pool house has grown into highly sought-after studios across LA, New York, and beyond, with even more exciting locations to come.

In this episode, Liana opens up about how she built Forma from the ground up, the mindset shifts that propelled her entrepreneurial journey, and why consistency, community, and self-care remain the heart of her mission. Liana also talks with Elizabeth about staying true to your vision in a crowded wellness space, balancing ambition with personal wellness, and what’s next for the ever-evolving Forma empire.

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Liani: Forma | IG

Mentioned:

Infrared Cocoon

Cowboy Colostrum

Rhode Pocket Blush

Earthbar - Forma Method Smoothie

Perfect Bars

Jan Marini

DMK Skincare

Lindsey Carter, founder and CEO of SET ACTIVE, is a true trailblazer who bootstrapped her way to building a double-digit, million-dollar activewear brand in just six years. By pioneering a community and content-led strategy, she has disrupted the activewear category with her elevated athleisure approach and high standard in digital branding and social media storytelling. In this episode, Lindsey shares her inspiring journey from her early corporate days at NBC Universal to launching her own venture. She chats with Elizabeth about her hands-on experiences with product development, community building, and maintaining work-life balance, while revealing the secrets behind SET ACTIVE’s authentic connection with its community. She also shares some of her favorite things that keep her thriving as an entrepreneur, even if it means missing out on a late night dinner.

Episodes Here

Say Hi To Elizabeth and Purely Elizabeth:

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Lindsey: SET ACTIVE | Lindsey’s Substack | IG

Mentioned:

TheraFace Depuffing Wand

Kerastase

Below Deck