Social Media for B2B Growth: LinkedIn Strategies and Tips

De: Michelle J Raymond - LinkedIn Expert
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  • Resumen

  • Ready to dominate LinkedIn and lead your industry? The Social Media for B2B Growth Podcast is your go-to resource for B2B marketers and business owners who want to turn LinkedIn into a powerful tool for growth. Hosted by Michelle J Raymond, a LinkedIn expert and strategist, this podcast explores the strategies that can transform your business from invisible to influential on LinkedIn. Each week, Michelle brings actionable insights, real-world examples, and expert guests to help you: • Master LinkedIn Social Selling: Drive sales and scale your network with proven techniques tailored for B2B success. • Build a Thriving LinkedIn Community: Learn how to create an active, engaged audience around your brand. • Boost Your Business & Personal Brand: Get expert advice on positioning yourself as a leader in your industry. • Create Content That Converts: Unlock the secrets to producing LinkedIn content that grabs attention and drives results. • Activate Employee Advocacy: Empower your team to represent your business and amplify your reach on LinkedIn. This podcast isn’t just talk – it’s packed with actionable tips you can implement immediately to grow your business and get ahead of your competition. Whether you're just getting started or looking to fine-tune your LinkedIn strategy, tune in and start leading your industry.
    Michelle J Raymond - B2B GROWTH CO PTY LTD - All rights reserved
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Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
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Episodios
  • Why No One Engages with Your LinkedIn Content (Do This Instead)

    Why No One Engages with Your LinkedIn Content (Do This Instead)
    Apr 21 2025

    If you're struggling with LinkedIn engagement, it's time for some tough love. No more blaming the algorithm - time to look in the mirror. Learn how to understand and serve your audience better, leading to higher engagement and business growth.

    Perfect for marketers and business owners alike, this podcast is packed with practical insights and actionable tips.

    Key moments in this episode -

    00:00 Tough Love Truth

    03:29 Common LinkedIn Content Issues

    08:00 The Power of Empathy

    11:01 The R.A.T.E Framework

    15:11 Self-Audit Challenge

    17:24 Empathy for the Win

    CONNECT WITH MICHELLE J RAYMOND
    • Michelle J Raymond on LinkedIn
    • Book a free intro call
    • https://socialmediaforb2bgrowthpodcast.com/
    • B2B Growth Co newsletter

    Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.

    METRICOOL REPORT - https://metricool.com/linkedin-trends-study/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250422_michelle-raymond_2025-linkedin-study_en&utm_content=audio&utm_term=q1
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    18 m
  • Tim Tams, Travel, and LinkedIn Truth Bombs: P.A.G.E. Advocacy Tour Recap

    Tim Tams, Travel, and LinkedIn Truth Bombs: P.A.G.E. Advocacy Tour Recap
    Apr 16 2025

    Global Insights and the P.A.G.E Advocacy Framework for LinkedIn Success

    Join Coach Michelle J Raymond as she recounts the highlights of the P.A.G.E Advocacy Tour, sharing invaluable insights from Uplift Live in the UK and Social Media Marketing World in the US.

    From overcoming travel chaos to meeting LinkedIn connections, Michelle dives into the essentials of LinkedIn strategy, emphasising the importance of fundamentals, storytelling, and the newly introduced P.A.G.E Advocacy framework.

    Discover how to amplify your company's presence on LinkedIn and stay ahead in the world of B2B marketing.

    Key moments in this episode -

    00:00 Introduction and Overview

    00:30 Travel Adventures and Initial Challenges

    03:34 Highlights from Uplift Live

    05:41 Insights from Social Media Marketing World

    07:49 Key Takeaways and Comparisons

    16:17 P.A.G.E Advocacy Framework

    19:34 Tim Tam Moments

    CONNECT WITH MICHELLE J RAYMOND
    • Michelle J Raymond on LinkedIn
    • Book a free intro call
    • https://socialmediaforb2bgrowthpodcast.com/
    • B2B Growth Co newsletter - subscribe today to get your LinkedIn news first.

    Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.

    Download the Metricool LinkedIn Report 2025 - https://metricool.com/linkedin-trends-study/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250415_michelle-raymond_2025-linkedin-study_en&utm_content=audio&utm_term=q1
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    22 m
  • LinkedIn Sales Secrets That Actually Work

    LinkedIn Sales Secrets That Actually Work
    Apr 8 2025

    Let's discuss the common misconception that being salesy on LinkedIn is detrimental to business growth. The real problem lies in bad selling practices and here's how to avoid them.

    Key moments in this episode -

    00:00 Being Salesy on LinkedIn

    00:32 Global Page Advocacy Tour

    01:35 The Real Problem: Bad Selling Practices

    02:49 Three-Step Framework for Effective LinkedIn Selling

    07:29 Soft vs. Hard Selling Techniques

    09:56 Final Thoughts and Encouragement

    CONNECT WITH MICHELLE J RAYMOND
    • Michelle J Raymond on LinkedIn
    • Book a free intro call
    • https://socialmediaforb2bgrowthpodcast.com/
    • B2B Growth Co newsletter

    Register for a FREE Metricool account today and use Code MICHELLE30 to try any Premium Plan FREE for 30 days.

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    12 m
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