Episodios

  • Why an Omnichannel Approach to pDOOH Drives Incremental Performance

    Why an Omnichannel Approach to pDOOH Drives Incremental Performance
    Apr 22 2025
    With Alice Beecroft, Senior Director, Global Strategy and Partnerships, Yahoo

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    31 m
  • The Secrets to Success in pDOOH? Omnichannel Planning, Activation, Optimisation, and Measurement

    The Secrets to Success in pDOOH? Omnichannel Planning, Activation, Optimisation, and Measurement
    Apr 16 2025
    To pinpoint the key principles behind successful omnichannel programmatic DOOH (pDOOH) campaigns, JCDecaux, in partnership with MTM, hosted an interactive online discussion forum bringing together 25 pDOOH experts from DSPs and agencies for an asynchronous group discussion. In this episode of Life in Programmatic DOOH, Mark Halliday, Director of Programmatic at JCDecaux is joined by one of the discussion group participants, Aliki Radley, Group OOH Strategy Director, Publicis Media. Read The Seven Key Factors for Success in pDOOH here: https://heyzine.com/flip-book/c6d5157a43.html

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    33 m
  • How to Maximise the Effectiveness of Airport Advertising with Programmatic Targeting and Data-driven Creativity

    How to Maximise the Effectiveness of Airport Advertising with Programmatic Targeting and Data-driven Creativity
    Apr 1 2025
    With airport passenger numbers back at record-breaking levels, and programmatic DOOH (pDOOH) forecast to account for 16% of OOH ad spend in 2027 (up from ~5% in 2023) now is the perfect opportunity for brands to embrace pDOOH in airport environments. To help better understand the potential of this powerful combination, Mark Halliday, Director of Programmatic at JCDecaux spoke to Albert Jones, Head of Geosophy, Kinetic and Richard Simkins, Commercial and Partnerships Director – Airport, JCDecaux.

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    30 m
  • Real-time Optimisation and Dynamic Creative are the Big Wins in Programmatic DOOH

    Real-time Optimisation and Dynamic Creative are the Big Wins in Programmatic DOOH
    Mar 20 2025
    To pinpoint the key principles behind successful omnichannel programmatic DOOH (pDOOH) campaigns, JCDecaux, in partnership with MTM, hosted an interactive online discussion forum bringing together 25 pDOOH experts from DSPs and agencies for an asynchronous group discussion. In this episode of Life in Programmatic DOOH, Jon Mundy, Associate Director – Programmatic at JCDecaux is joined by one of the discussion group participants, Rob Handley, Addressable Strategy, Associate Account Director at Kinesso. Read the white paper here: https://heyzine.com/flip-book/c6d5157a43.html

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    28 m
  • Why Data, Collaboration, and Bravery are key to Success in pDOOH

    Why Data, Collaboration, and Bravery are key to Success in pDOOH
    Mar 6 2025
    To pinpoint the key principles behind successful omnichannel programmatic DOOH (pDOOH) campaigns, JCDecaux, in partnership with MTM, hosted an interactive online discussion forum bringing together 25 pDOOH experts from DSPs and agencies for an asynchronous group discussion. In this episode of Life in Programmatic DOOH, Jon Mundy, Associate Director – Programmatic at JCDecaux is joined by one of the discussion group participants, Alan Meech, Senior Associate Director – pDOOH at EssenceMediacom. Read the Seven Key Factors for Success here: https://heyzine.com/flip-book/c6d5157a43.html#page/1

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    34 m
  • Seven Key Factors for Success in Programmatic DOOH

    Seven Key Factors for Success in Programmatic DOOH
    Feb 20 2025
    Season five of the Life in Programmatic DOOH (pDOOH) podcast kicks off with Imogen Nightingale, Senior Consultant at research and strategy agency MTM and Mark Halliday, Director of Programmatic, JCDecaux, discussing the findings from our latest collaborative qualitative research that has identified seven key principles that, when followed, result in successful pDOOH campaigns. Read the white paper here: https://heyzine.com/flip-book/c6d5157a43.html#page/1

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    35 m
  • Programmatic DOOH Campaigns that Rocked in 2024

    Programmatic DOOH Campaigns that Rocked in 2024
    Dec 19 2024
    In the season four finale of the Life in Programmatic DOOH podcast, members of the JCDecaux Programmatic team discuss their favourite campaigns of 2024. Tune in to hear how brands such as Eurostar, Regatta, Boots, and OVO leveraged the power of programmatic to achieve scale and precision in strategic and creative ways.

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    13 m
  • How Does Programmatic DOOH Fit in a Retail Media Strategy?

    How Does Programmatic DOOH Fit in a Retail Media Strategy?
    Dec 12 2024
    Today, more than 90% of advertisers are partnering with retailers to reach existing and prospective consumers. However, there is more to retail media than online advertising and programmatic DOOH (pDOOH) is emerging as a powerful channel within the broader retail media ecosystem. The challenge for many marketers is how to most effectively define and manage retail media campaigns across all touchpoints. In this podcast, Dan Larden, Head of Media at ISBA joins Jon Mundy, Associate Director – Programmatic Demand at JCDecaux to unpick how brands and agencies can best navigate the constantly evolving world of retail media and integrate pDOOH for maximum results.

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    27 m
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