• How to Maximise the Effectiveness of Airport Advertising with Programmatic Targeting and Data-driven Creativity

  • Apr 1 2025
  • Duración: 30 m
  • Podcast

How to Maximise the Effectiveness of Airport Advertising with Programmatic Targeting and Data-driven Creativity

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  • Resumen

  • With airport passenger numbers back at record-breaking levels, and programmatic DOOH (pDOOH) forecast to account for 16% of OOH ad spend in 2027 (up from ~5% in 2023) now is the perfect opportunity for brands to embrace pDOOH in airport environments. To help better understand the potential of this powerful combination, Mark Halliday, Director of Programmatic at JCDecaux spoke to Albert Jones, Head of Geosophy, Kinetic and Richard Simkins, Commercial and Partnerships Director – Airport, JCDecaux.

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