• Life in Programmatic Digital Out-of-Home

  • De: JCDecaux UK
  • Podcast

Life in Programmatic Digital Out-of-Home

De: JCDecaux UK
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  • Resumen

  • In this podcast series, JCDecaux UK brings together thought leaders from the digital advertising industry to discuss the trends that are shaping the programmatic DOOH landscape. Tune in to discover what life in programmatic DOOH is all about including: how to get started, best practices, influential milestones that have impacted the growth of the channel, and what today's marketers do to make programmatic DOOH a success.

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    JCDecaux UK
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Economía
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Episodios
  • Why an Omnichannel Approach to pDOOH Drives Incremental Performance

    Why an Omnichannel Approach to pDOOH Drives Incremental Performance
    Apr 22 2025
    With Alice Beecroft, Senior Director, Global Strategy and Partnerships, Yahoo

    Hosted on Acast. See acast.com/privacy for more information.
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    31 m
  • The Secrets to Success in pDOOH? Omnichannel Planning, Activation, Optimisation, and Measurement

    The Secrets to Success in pDOOH? Omnichannel Planning, Activation, Optimisation, and Measurement
    Apr 16 2025
    To pinpoint the key principles behind successful omnichannel programmatic DOOH (pDOOH) campaigns, JCDecaux, in partnership with MTM, hosted an interactive online discussion forum bringing together 25 pDOOH experts from DSPs and agencies for an asynchronous group discussion. In this episode of Life in Programmatic DOOH, Mark Halliday, Director of Programmatic at JCDecaux is joined by one of the discussion group participants, Aliki Radley, Group OOH Strategy Director, Publicis Media. Read The Seven Key Factors for Success in pDOOH here: https://heyzine.com/flip-book/c6d5157a43.html

    Hosted on Acast. See acast.com/privacy for more information.
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    33 m
  • How to Maximise the Effectiveness of Airport Advertising with Programmatic Targeting and Data-driven Creativity

    How to Maximise the Effectiveness of Airport Advertising with Programmatic Targeting and Data-driven Creativity
    Apr 1 2025
    With airport passenger numbers back at record-breaking levels, and programmatic DOOH (pDOOH) forecast to account for 16% of OOH ad spend in 2027 (up from ~5% in 2023) now is the perfect opportunity for brands to embrace pDOOH in airport environments. To help better understand the potential of this powerful combination, Mark Halliday, Director of Programmatic at JCDecaux spoke to Albert Jones, Head of Geosophy, Kinetic and Richard Simkins, Commercial and Partnerships Director – Airport, JCDecaux.

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    30 m
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