In this case study episode, we explore Erin Kelly's approach to audio summits that completely flips the traditional summit model. As CEO and co-founder of MemberVault, Erin shares how she's run three different types of audio summits using Hello Audio, each designed to maximize results while keeping her calendar completely clear. Discover how asynchronous audio summits can drive significant list growth, revenue, and strategic partnerships while being easier for both hosts and speakers to manage.

Topics Covered

• Three different audio summit formats and their unique benefits
• Asynchronous speaker management using MemberVault and Hello Audio
• The sweet spot of 10-13 speakers for optimal results
• Revenue generation strategies including lifetime passes and affiliate programs
• Automation systems for speaker onboarding and follow-up
• Content consumption patterns across different audio formats
• Long-term traffic generation through evergreen summit content

Links Mentioned

• Website: https://membervault.co/
• Free trial: https://membervault.co/free
• Community: https://m.facebook.com/groups/membervault

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In this episode, we explore how Michelle Grosser, a nervous system and somatics coach, transformed her business using a private podcast lead magnet. Discover how she attracted nearly 3,000 leads, built a waitlist of 130+ women, and now fills her quarterly group coaching program through personal video invites—all while transitioning from running a law firm to full-time coaching.

Topics Covered

• Creating a simple, direct private podcast lead magnet strategy
• The five-part "Heal Your Burnout" private podcast structure
• Using private podcasts when guesting on other shows
• Email nurture sequences that support private podcast consumption
• Converting private podcast listeners to program waitlists
• Replacing webinars with personal video invites for program sales
• Future plans for Q&A private podcasts and somatic playlists
• Repurposing public podcast content into targeted private feeds

Links Mentioned

• Instagram: http://www.michellegrosser.com/burnout
• Heal Your Burnout private podcast: http://www.michellegrosser.com/burnout

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In this episode, we explore Michelle Pontvert's approach to hosting online events using private podcasts. Discover how this "easy events enthusiast" created a 33-contributor audio event in just 34 hours, achieved an 872-person listen-through rate, and saw a 40% uptick in overall business sales. Learn why Michelle chose audio over traditional summit formats and how she designed an experience that benefits hosts, collaborators, and listeners equally.

Topics Covered

• Why audio-only events create better experiences for all parties
• The 34-hour event creation process from pitch to launch
• Outreach strategies that resulted in 33 out of 42 people saying yes
• Using 30-60 day access periods instead of traditional 24-hour urgency
• Re-engagement strategies for existing email subscribers
• Native integrations between Thrive Cart, Kit, and Hello Audio
• Follow-up email sequences to maintain engagement over extended periods

Links Mentioned

• Website: http://www.michellepontvert.com
• Instagram: https://www.instagram.com/michellepontvert
• Facebook: https://www.facebook.com/michelle.pontvert
• www.michellepontvert.com/event-debrief

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In this episode, we explore messaging mentor Ellie Kime's unique approach to private podcasting with her "choose your own adventure" lead magnet. Discover how she created a self-segmenting audio experience that helps business owners identify their specific messaging challenges while simultaneously qualifying them as ideal clients. Learn why this interactive format outperforms traditional lead magnets and how it's transformed her sales conversations.

Topics Covered

• The concept behind choose your own adventure private podcasts
• How self-segmenting audio content works in practice
• Using private podcasts to qualify clients before sales calls
• Creating immersive marketing experiences with audio
• Leveraging listener data to understand audience needs
• Converting audio listeners into one-to-one clients
• The psychology behind permission-based content consumption

Links Mentioned

• Website: https://www.eleanormollie.co.uk
• Instagram: https://www.instagram.com/eleanor_mollie
• Threads: https://www.threads.net/@eleanor_mollie
• Inside The Jar Podcast: https://www.eleanormollie.co.uk/jar

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In this powerful case study, we explore how Colleen Freeland Kachmann, founder of Emotional Sobriety Coaching, completely transformed her business using private podcasts. After experiencing a $40,000 loss in Q1 2023, Colleen implemented a strategic private podcast funnel that helped her clear over a million dollars since then, now generating approximately $150,000 per month. Discover how she uses private podcasts to pre-qualify leads, achieve a 40% close rate on $7,800 programs, and create an experience so compelling that clients want matching tattoos.

Topics Covered

• Transition from friction-heavy webinar funnels to seamless private podcast systems
• Using private podcasts as both lead magnets and pre-call preparation
• Creating multiple specialized feeds: onboarding, Q&A, partner support, and restart feeds
• Implementing 15-minute tech support calls as relationship-building touchpoints
• Achieving sales without calls through effective pre-framing
• Content creation workflow and repurposing strategies
• Building 95% client satisfaction rates through audio delivery

Links Mentioned

• Website: https://emotionalsobrietycoaching.com
• Youtube: https://www.youtube.com/@hangoverwhisperer
• Instagram: https://www.instagram.com/thehangoverwhisperer/
• TikTok: https://www.tiktok.com/@hangoverwhisperer
• Facebook: https://www.facebook.com/recoveriwthcolleen
• Podcast: https://itsnotaboutthealcohol.com

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In this follow-up episode, we reconnect with Nicole Culver, whose secret podcast funnel was one of our most popular case studies. Nicole shares how she's evolved her private podcast strategy over two years, including a complete re-recording to incorporate low-ticket offers into her ecosystem. Discover why every single person who buys her high-ticket program Elevate still listens to her secret podcast, how she's successfully running ads to private podcasts, and what she's learned from teaching other entrepreneurs to create their own secret podcasts.

Topics Covered

• Evolution of the original secret podcast strategy over two years
• Integration of low-ticket offers into the private podcast ecosystem
• Complete re-recording process and reasoning behind the update
• Running Facebook ads to private podcasts with specific targeting strategies
• Teaching other entrepreneurs through the "Secret Podcast Starter Pack"
• Using private podcasts as "sideways webinars" with seamless pitch integration
• Creating client-only private podcasts for ongoing support
• The importance of specificity in podcast topics for ad success

Links Mentioned

• Website: https://nicoleculver.co/secret
• Instagram: https://instagram.com/nicoleculver

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In this episode, we explore Julie Ciardi's powerful "surround sound marketing" approach that helped her generate $320,000 in revenue during her November launch. As a human design business coach and former IBM marketing executive, Julie shares how she strategically uses private podcasts before, during, and after her live launches to warm up leads, increase show-up rates, and create deeper client connections. Discover how she transformed declining launch performance into record-breaking results by meeting her audience where they already are - in their podcast apps.

Topics Covered

• The "surround sound marketing" strategy using private podcasts
• How to use private podcasts before, during, and after live launches
• Creating custom landing pages with QR codes for easy access
• Using client concierges to scale with intimacy
• Sales page walkthroughs delivered via audio
• Client panel interviews shared through private feeds
• Daily podcast delivery to existing clients for retention
• The psychology behind voice and its 38% impact on marketing and sales

Links Mentioned

• Website: http://www.julieciardi.com
• Instagram: https://www.instagram.com/julieciardi/

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In this episode, we explore Amanda Karlstad's proven private podcast strategy that has generated approximately one million dollars in revenue over three years. As a master business coach who works with established coaches looking to scale, Amanda shares how she transformed her webinar content into an intimate audio experience that converts at 15-20% (compared to typical 3% funnel conversions). Discover her approach to creating exclusive content, building authentic connections, and why she's made zero changes to her funnel since launch.

Topics Covered

• How Amanda discovered private podcasts through Emily Hirsch
• Converting webinar content into a three-part private podcast series
• The psychology of exclusivity in private podcast marketing
• Building a comprehensive funnel with email sequences, text messaging, and downloadable resources
• Creating urgency through tuition incentives for quick action-takers
• The intimacy factor that makes private podcasts feel like gifts rather than sales pitches
• Why she's made zero changes to her funnel in three years

Links Mentioned

• Website: https://amandakarlstadcoaching.com
• Instagram: @amandakarlstadcoaching
• YouTube: Amanda Karlstad
• Amanda Karlstad Podcast: https://amandakarlstadcoaching.com/3-vital-shifts-private-podcast-series-opt-in-2/

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