In this case study episode, we explore Erin Kelly's approach to audio summits that completely flips the traditional summit model. As CEO and co-founder of MemberVault, Erin shares how she's run three different types of audio summits using Hello Audio, each designed to maximize results while keeping her calendar completely clear. Discover how asynchronous audio summits can drive significant list growth, revenue, and strategic partnerships while being easier for both hosts and speakers to manage.

Topics Covered

• Three different audio summit formats and their unique benefits
• Asynchronous speaker management using MemberVault and Hello Audio
• The sweet spot of 10-13 speakers for optimal results
• Revenue generation strategies including lifetime passes and affiliate programs
• Automation systems for speaker onboarding and follow-up
• Content consumption patterns across different audio formats
• Long-term traffic generation through evergreen summit content

Links Mentioned

• Website: https://membervault.co/
• Free trial: https://membervault.co/free
• Community: https://m.facebook.com/groups/membervault

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In this episode, we explore how Michelle Grosser, a nervous system and somatics coach, transformed her business using a private podcast lead magnet. Discover how she attracted nearly 3,000 leads, built a waitlist of 130+ women, and now fills her quarterly group coaching program through personal video invites—all while transitioning from running a law firm to full-time coaching.

Topics Covered

• Creating a simple, direct private podcast lead magnet strategy
• The five-part "Heal Your Burnout" private podcast structure
• Using private podcasts when guesting on other shows
• Email nurture sequences that support private podcast consumption
• Converting private podcast listeners to program waitlists
• Replacing webinars with personal video invites for program sales
• Future plans for Q&A private podcasts and somatic playlists
• Repurposing public podcast content into targeted private feeds

Links Mentioned

• Instagram: http://www.michellegrosser.com/burnout
• Heal Your Burnout private podcast: http://www.michellegrosser.com/burnout

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In this episode, we explore Michelle Pontvert's approach to hosting online events using private podcasts. Discover how this "easy events enthusiast" created a 33-contributor audio event in just 34 hours, achieved an 872-person listen-through rate, and saw a 40% uptick in overall business sales. Learn why Michelle chose audio over traditional summit formats and how she designed an experience that benefits hosts, collaborators, and listeners equally.

Topics Covered

• Why audio-only events create better experiences for all parties
• The 34-hour event creation process from pitch to launch
• Outreach strategies that resulted in 33 out of 42 people saying yes
• Using 30-60 day access periods instead of traditional 24-hour urgency
• Re-engagement strategies for existing email subscribers
• Native integrations between Thrive Cart, Kit, and Hello Audio
• Follow-up email sequences to maintain engagement over extended periods

Links Mentioned

• Website: http://www.michellepontvert.com
• Instagram: https://www.instagram.com/michellepontvert
• Facebook: https://www.facebook.com/michelle.pontvert
• www.michellepontvert.com/event-debrief

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If you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.