Payment portals are becoming more common in the LBM industry—but they’re not always making life easier.

In this episode, Thea Dudley and Robert Tiffin discuss how AP-side portals are changing the invoicing and payment process, often leading to delays, added complexity, and new risks for dealers.

They explore the real-world impact on credit teams, the challenges of training and adoption, and what this shift means for cash flow and customer relationships.

Sponsored by Nuvo, the smarter way for LBM suppliers to streamline credit onboarding and start selling faster.

In this episode of LBM Talks Social Media, Sally Lacey talks with McCoy Clark of Gifford Lumber about how humor is driving engagement and helping their business stand out.

At just 21, McCoy has built a strong social media presence by focusing on authentic, entertaining content instead of overly polished posts. He shares how he comes up with ideas, adapts content for different platforms, and turns everyday moments into videos that customers actually want to watch.

You’ll also hear what he’s learned about what works (and what doesn’t), why consistency matters, and how LBM companies can create better content without overthinking it.

Credit isn’t black and white. It’s gray.

In this episode, Thea Dudley breaks down the reality of credit management in the LBM industry: making high-pressure decisions with incomplete information. From navigating risk and relationships to relying on instinct and experience, she shares how credit professionals operate when there are no clear answers.

Learn how to approach uncertainty, apply the 4 C’s of credit, and build the confidence needed to make the call—even when the data isn’t there.

If you’ve ever felt the pressure of approving (or denying) a deal without all the facts, this episode is for you.

Check out Nuvo: https://nuvo.com

In this episode of LBM Talks Social Media, Kevin Nice Jr. of San Lorenzo Lumber shares how partnering with a social media agency helped transform their digital presence.

After deciding to invest in digital marketing, their team worked with Madison Street Studios to build a strategic approach focused on video content, employee and customer features, and strong collaboration with vendor partners.

Kevin breaks down what that partnership looks like, what’s actually driving engagement, and how social media is leading to real results—from customer inquiries to stronger business relationships.

If you’re considering outsourcing your social media or looking to improve your strategy, this episode offers a practical look at what’s working in LBM today.

Check out ProVia!

In this episode of LBM Talks Credit, Thea Dudley sits down with James Brown, founder of BK Wire, to discuss what bankruptcy data is revealing about risk across the construction and building materials economy.

For LBM dealers, bankruptcy filings aren’t just headlines — they’re early warning signals that can impact customers, suppliers, and receivables. Thea and James explore how credit teams can use bankruptcy intelligence and industry data to better understand exposure, identify downstream risk, and avoid getting caught in the ripple effects when a customer fails.

If you’re a credit professional, CFO, or executive in LBM, this conversation offers practical insights on spotting risk earlier and protecting your receivables.

Check out Nuvo: https://nuvo.com/

In this episode of LBM Talks Social Media, host Sally Lacey sits down with Maddy Hayley, Marketing Manager at Ashby Lumber, to talk about the evolving role of authenticity in digital marketing for the lumber and building materials industry.

Maddy shares how Ashby Lumber has grown its digital presence by focusing on real people, real stories, and genuine connections with customers. Drawing on more than a decade of marketing experience—and an unconventional start managing social media for animal rescue organizations—she explains why authentic storytelling resonates more than polished campaigns.

Whether you're new to social media or looking to deepen your brand's connection with customers, this episode offers practical insights into what works today—and where digital marketing is headed.

Check out our sponsor: ProVia

Mentioned video: https://www.youtube.com/watch?v=NfP43Y3IlDM

What happens when a CEO treats credit management as a core business strategy?

In this episode of LBM Talks Credit, Thea Dudley speaks with Mike Craven of Red River Lumber about building a culture where credit, sales, and leadership work in alignment.

They discuss:
• Navigating volatile markets and cash flow challenges
• Holding customers accountable without sacrificing loyalty
• Weekly AR strategy meetings
• Credit limit adjustments during deflation
• The biggest risks facing LBM dealers in 2026

If you’re in the lumber and building materials industry and want to strengthen your credit approach, this episode delivers actionable insight from the top.

Don't forget to check out our sponsor, Nuvo!

In this episode of LBM Talk Social Media, Sally is joined by Nancy Wischmeier, Vice President of Hopson Lumber, a fourth-generation, family-owned LBM dealer serving Missouri communities since 1880.

Together they discuss why authentic, people-focused content is outperforming highly polished promotions, how consistent reels are strengthening trust with both contractors and homeowners, and what happens when a professional LBM business pushes its comfort zone and has a little fun. A key takeaway: credibility and creativity are not mutually exclusive — and when you prioritize relationships, meaningful engagement and measurable results follow.

If you’re ready to stop overthinking social media and start building trust through authentic content, this episode is for you.

Check out our sponsor, ProVia!