How Humor Is Driving Engagement for Gifford Lumber

In this episode of LBM Talks Social Media, Sally Lacey talks with McCoy Clark of Gifford Lumber about how humor is driving engagement and helping their business stand out.

At just 21, McCoy has built a strong social media presence by focusing on authentic, entertaining content instead of overly polished posts. He shares how he comes up with ideas, adapts content for different platforms, and turns everyday moments into videos that customers actually want to watch.

You’ll also hear what he’s learned about what works (and what doesn’t), why consistency matters, and how LBM companies can create better content without overthinking it.