In this episode of Just a Beauty Therapist, I’m joined by business mentor and industry leader Sammy Kennedy for a grounded, honest conversation about what it really takes to grow a sustainable, profitable clinic.

We unpack the mindset shift from technician to leader, why so many clinic owners stay stuck in reactive mode, and what it means to step into strategy instead of survival. Sammy shares her insights on resilience, scalability, and why being busy is not the same as building a healthy business.

We also dive deep into offers and pricing. From overcomplicated service menus to outcome-driven treatment plans, we talk about how clarity builds trust, improves conversions, and changes the way clients perceive value. This includes how to identify high-value clients, simplify your offerings, and create signature programs that anchor your brand.

On the marketing side, Sammy explains why consistency alone doesn’t drive growth, the importance of authority and relevance, and why marketing results will always outperform marketing services.

We finish with a powerful conversation around systems, financial clarity, and personal growth, including the impact of stepping away from the day-to-day to invest in education, strategy, and self-leadership.

This episode is a must-listen for clinic owners who feel stuck in the business and are ready to build something that runs with clarity, confidence, and long-term vision.

Leave your comments below, like, comment and share!

@sammykennedycoach @beautyindustryleaders

In this episode of Just a Beauty Therapist, Shamara Jarrett sits down with an industry icon who truly needs no introduction.

Maria Enna-Cocciolone is the founder of Inskin Cosmedics, an ABIA Hall of Fame inductee, and a woman who has spent more than forty years shaping skin health, education, and integrity within our profession. Despite building global brands, manufacturing laboratories, and educating generations of therapists across multiple countries, Maria still proudly calls herself “just a beauty therapist”.

This conversation is a powerful reminder that longevity in our industry is not built on shortcuts, trends, or overnight success. It is built on action, responsibility, human connection, and long-term thinking.

Together, Shamara and Maria explore what truly separates therapists and businesses that last from those that burn out or plateau. They unpack the relationship between long-term skin health and long-term client loyalty, the responsibility therapists carry when guiding client journeys, and why understanding people is just as important as understanding skin.

You will hear honest industry truths around online retail, KPIs, client retention, emotional labour, integrity in education, and the pressure therapists face in a fast-paced, results-driven world. Maria shares lessons from four decades in business, the decisions that terrified her but changed everything, and why being underestimated can become one of your greatest strengths.

This episode is for beauty therapists, skin professionals, clinic owners, and leaders who want to build careers, businesses, and client relationships that stand the test of time.

This is not about dreaming. This is about doing.

Visit - Meet The Founder to learn more.

In this solo episode, I unpack what really happens after the busiest sales period of the year and why the weeks that follow matter more than the promotions themselves. Black Friday brings momentum, but it also exposes gaps. Client care, treatment planning, aftercare education, and retention either strengthen or slip.

This episode share my simple tips on how to get grounded again. I walk through what to review, what to reset, and what to prioritise now that the dust has settled. No noise. No discounts. Just clear direction on how to turn seasonal chaos into long term stability, stronger client relationships, and predictable revenue.

If you want to walk into the new year with clarity, structure, and a client journey that actually works, this episode will get you there.

I’ve been a little quieter on the podcast.....and today I’m sharing why. This episode walks you through the messy, exciting, overwhelming, heart-on-your-sleeve reality of building Service Cue, the first client-care platform designed for beauty, skin and aesthetic professionals.

From dev meetings and feature testing to industry feedback, teething issues, long nights, and big wins… this is everything that’s been happening behind the scenes and why stepping back was necessary. If you’ve ever wondered what it really takes to build something new for our industry, this episode is for you.

Visit the website to check out the platform - Service Cue

If you would like to take advantage of the Founders Exclusive offer go here - servicecue.com.au/register

When the new TGA regulations dropped, the aesthetics industry went into meltdown — captions deleted, before-and-afters pulled down, and nurses left wondering how to market without breaking the law.

In this episode, I’m joined by Jade Spehr, lawyer, accountant, and founder of JadeStart, to unpack what these changes really mean for aesthetic nurses and clinic owners.

We break down: -What the new TGA rules actually say (in plain English) -Why compliance isn’t optional — and how to avoid major fines -Why photography and documentation still matter, even if you can’t post your results -How to rethink your marketing strategy to stay compliant and commercially strong -Smart, compliant ways to connect with patients and build trust online

If you’ve been second-guessing every caption or wondering what you can still say — this episode will give you clarity, confidence, and a new perspective on marketing in a regulated world.

Connect with Jade and her team at www.jadestart.com

In this episode of Just a Beauty Therapist, I sit down with Tamara Reid — industry powerhouse, community builder, and Director of the Best in Skin Awards (BISA). With 18 years of experience spanning therapist, cruise ships, BDM, educator, and now B2B consultant, Tamara has seen every side of our industry — and she’s on a mission to celebrate the professionals achieving exceptional outcomes in skin.

We dive into the story behind the Best in Skin Awards:

-What is Best in Skin Awards - Where the idea came from and why the industry needs it -How therapists can enter and what judges are looking for -Inspiring stories from previous years and the impact on winners

If you’ve ever wondered how to gain recognition for the results you’re delivering, or how awards like BISA can elevate your career and clinic, this is an episode you don’t want to miss.

LINK HERE - www.bestinskinawards.com

In this episode of Just a Beauty Therapist, I’m joined by Emelly Simons — The Cosmetic Industry Coach — to talk about what it really takes to step beyond the treatment room and into more technical, business-focused roles in our industry.

With 14+ years of experience — from therapist to educator, BDM, and Regional Sales Manager — Emelly shares how to: ✨ Recognise the skills you already have as a therapist that are highly valued in corporate and brand roles ✨ Position yourself for bigger opportunities by building confidence and credibility ✨ Avoid the common pitfalls therapists face when moving into business/technical roles ✨ Use personal branding, planning, and communication to stand out

Whether you want to explore brand education, business development, or leadership, this episode is about learning how to position yourself for growth and seize the opportunities our industry has to offer.

Follow Emelly @TheCosmeticIndustryCoach

From solarium assistant to award-winning skin clinician, to now leading her own formulation company — Emma Maguire has taken a career full of twists and turns and turned it into something extraordinary.

As the founder of The Clinics Formulator, Emma’s passion is bringing the science of formulation directly to the professional beauty industry. With experience spanning beauty therapy, advanced skin treatments, R&D, new product development, and compounding, she offers a rare scope of knowledge: from conception, to application, and beyond.

In this episode, Emma shares her journey through the beauty industry — the wins, the challenges, and what led her to launch The Clinics Formulator. She dives into how education, empowerment, and access to the right tools can transform both therapists and businesses.

If you’ve ever been curious about the world of product formulation, or you’re looking for inspiration on how to shape your own career path, this episode is full of insights you won’t want to miss.

Visit The Clinics Formulator at theclinicsformulator.com.au