In this episode of Just a Beauty Therapist, I’m joined by business mentor and industry leader Sammy Kennedy for a grounded, honest conversation about what it really takes to grow a sustainable, profitable clinic.

We unpack the mindset shift from technician to leader, why so many clinic owners stay stuck in reactive mode, and what it means to step into strategy instead of survival. Sammy shares her insights on resilience, scalability, and why being busy is not the same as building a healthy business.

We also dive deep into offers and pricing. From overcomplicated service menus to outcome-driven treatment plans, we talk about how clarity builds trust, improves conversions, and changes the way clients perceive value. This includes how to identify high-value clients, simplify your offerings, and create signature programs that anchor your brand.

On the marketing side, Sammy explains why consistency alone doesn’t drive growth, the importance of authority and relevance, and why marketing results will always outperform marketing services.

We finish with a powerful conversation around systems, financial clarity, and personal growth, including the impact of stepping away from the day-to-day to invest in education, strategy, and self-leadership.

This episode is a must-listen for clinic owners who feel stuck in the business and are ready to build something that runs with clarity, confidence, and long-term vision.

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In this episode of Just a Beauty Therapist, Shamara Jarrett sits down with an industry icon who truly needs no introduction.

Maria Enna-Cocciolone is the founder of Inskin Cosmedics, an ABIA Hall of Fame inductee, and a woman who has spent more than forty years shaping skin health, education, and integrity within our profession. Despite building global brands, manufacturing laboratories, and educating generations of therapists across multiple countries, Maria still proudly calls herself “just a beauty therapist”.

This conversation is a powerful reminder that longevity in our industry is not built on shortcuts, trends, or overnight success. It is built on action, responsibility, human connection, and long-term thinking.

Together, Shamara and Maria explore what truly separates therapists and businesses that last from those that burn out or plateau. They unpack the relationship between long-term skin health and long-term client loyalty, the responsibility therapists carry when guiding client journeys, and why understanding people is just as important as understanding skin.

You will hear honest industry truths around online retail, KPIs, client retention, emotional labour, integrity in education, and the pressure therapists face in a fast-paced, results-driven world. Maria shares lessons from four decades in business, the decisions that terrified her but changed everything, and why being underestimated can become one of your greatest strengths.

This episode is for beauty therapists, skin professionals, clinic owners, and leaders who want to build careers, businesses, and client relationships that stand the test of time.

This is not about dreaming. This is about doing.

Visit - Meet The Founder to learn more.

In this solo episode, I unpack what really happens after the busiest sales period of the year and why the weeks that follow matter more than the promotions themselves. Black Friday brings momentum, but it also exposes gaps. Client care, treatment planning, aftercare education, and retention either strengthen or slip.

This episode share my simple tips on how to get grounded again. I walk through what to review, what to reset, and what to prioritise now that the dust has settled. No noise. No discounts. Just clear direction on how to turn seasonal chaos into long term stability, stronger client relationships, and predictable revenue.

If you want to walk into the new year with clarity, structure, and a client journey that actually works, this episode will get you there.