If you're starting a podcast for your business, this is the episode that can save you months of frustration and wasted effort.

Most entrepreneurs think starting a podcast is about gear, platforms, and hitting record. That's not where podcasts succeed or fail. The real work happens before any of that, and it's the part most new podcasters skip.

In this episode, I break down what actually needs to be clear before you ever name your show, plan an episode, or buy a microphone. We're talking about intention, audience clarity, show structure, performance, production, and marketing, and how all of it needs to work together if your podcast is meant to support your business.

I walk you through:

1. Why a podcast without a defined role in your business almost always stalls

2. How trying to speak to "everyone" quietly kills momentum

3. What creative structure really means for a business podcast

4. Why sound quality and performance still matter more than people want to admit

5. How consistency and production systems keep podcasts alive long term

6. Why publishing and marketing come after strategy, not before

If you're thinking about starting a podcast for your business, or you're early in the process and want to make sure you're not getting it wrong, this episode will help you see the full picture before you move forward.

If you want personal guidance on whether podcasting is the right move for your business and how to do it properly, you can book a free, personal podcast coaching call with me here:

https://podcastperformancecoach.com

This episode follows the exact work we do inside our Concept to Casting Podcast Launch Program, and a free coaching call with me will help you decide your next best step.

RESOURCES/LINKS

This is why understanding your why is so critical. I talked about this in more depth in Episode 61, and it's the first place I start with every client.

Related Podcasts:

https://podcastperformancecoach.com/212-how-to-sound-like-a-podcast-pro-5-tips-to-improve-your-podcaster-voice/

https://podcastperformancecoach.com/157-want-a-better-sounding-podcast-do-this-with-your-mic/

https://podcastperformancecoach.com/058-help-i-hate-the-sound-of-my-voice/

https://podcastperformancecoach.com/251-boost-podcast-authority-fix-your-mic-technique/

https://podcastperformancecoach.com/236-bad-audio-killing-podcast-authority-fix/

https://podcastperformancecoach.com/224-podcast-coach-top-3-podcast-microphone-review-every-budget/

https://podcastperformancecoach.com/194-5-mistakes-podcasters-make-with-their-microphone-and-how-to-fix-them/

Your podcast audio is quietly killing your authority.

If your mic isn't set up properly, listeners won't trust you long enough to hear your message.

BTW, you might be using your mic wrong without realizing it, so hit play.

If your podcast audio sounds off, your authority takes a hit before you even get a chance to make your point.

I've said this for years, as a podcast coach with over 250 episodes, and I'll say it again: how you sound matters. Poor mic technique doesn't come across as "authentic" or "scrappy." It signals a lack of professionalism, and listeners make that judgment fast.

In this episode, I break down why bad audio costs you trust, why there's no excuse for it anymore, and the single most important fix you can make today to sound more credible instantly. I walk you through how microphones actually work, why so many podcasters point them the wrong way, and the simple visual that will change how you record forever.

This is the quickest win you'll ever get in podcasting. No new gear. No fancy tools. Just better mic awareness and cleaner audio going in.

If you want to know whether your podcast is supporting your business or quietly working against it, grab my free podcast audit. It's a step-by-step process that shows you where authority leaks happen and what to fix first so your podcast actually does its job of generating leads and sales.

👉 Get the free podcast audit here:

https://podcastperformancecoach.com/free-podcast-audit/

EPISODES MENTIONED:

My YOUTUBE video on Mic Placement

Another YOUTUBE Video on Mic Placement

Your podcast needs better stories.

Here are 6 pro moves that make listeners lean in, remember your message, and trust you faster.

In this episode, I break down the storytelling techniques every podcaster should be using, from the power of the pause to open loops, examples, sensory detail, and sharing personal moments with purpose. I even share a story from my radio days that proves how quickly listeners build trust when you let them in.

These storytelling tools are simple to use and instantly upgrade your delivery. They make your episodes more engaging, more memorable, and far more referable. And when your stories are tied directly to your lesson, your podcast becomes a stronger marketing asset for your business.

All supporting links and past episodes mentioned in this tip are available here:

FULL EPISODE SHOW NOTES & LINKS

If this episode has you realizing your podcast needs more than better stories (like stronger alignment with your business or clearer messaging to drive ROI), then book a free, 1:1 podcast coaching call with me at PodcastPerformanceCoach.com. Let's dial in your podcast ecosystem and get your stories working for you.

Get the free Podcast Audit video training:

https://podcastperformancecoach.com/free-podcast-audit/

Authority and sales get a whole lot easier when your podcast does the heavy lifting for you.

Here are two real case studies that show how an intentional podcast can make you referable, generate qualified leads, and help clients pre-convert long before we ever get on a call.

These case studies walk through what actually happens when your show is aligned with your business goals, your message is clear, and your content speaks directly to your ideal listener. You'll hear how one client's podcast led to a referral, three quick binge-listens, a booked call, and a same-day sale because the podcast built trust before they ever met.

I also break down how consistency and clarity helped someone find me through a simple Google search, listen to three short episodes, check my website, and feel confident enough to book a sales call immediately. The podcast did the heavy lifting. The call was a formality.

Then I walk you through what "podcasting with intention" actually means:

• knowing the role your show plays in your marketing

• speaking clearly to your ideal client

• aligning your artwork, promise, and content

• making the path from listener to lead obvious

• reinforcing your authority across your ecosystem

If you're not sure whether your podcast is built to attract clients and build authority the way these case studies show, I've got a tool that will help you assess it.

Get the free Podcast Audit video training:

https://podcastperformancecoach.com/free-podcast-audit/

This training walks you through the six areas that determine whether your podcast is set up to generate leads and make sales easier, or if there are gaps silently working against you.

LINKS:

#246 Make Your Podcast Path Crystal Clear: How to Turn Listeners into Clients (Fast)

Want to take a vacation without losing podcast momentum or ghosting your loyal listeners?

I'll show you 5 smart options to keep your podcast rolling while you recharge on a beach somewhere.

If you've been publishing consistently, you know how good it feels to see that little "new episode" tag pop up every week. But even the most dedicated podcasters need time off. Whether it's for rest, travel, or simply avoiding burnout, your podcast shouldn't hold you hostage.

The trick is learning how to take a break without breaking your show. That's what I walk you through in this episode. I share the exact strategies I use (and coach my clients to use) so you can stay consistent, keep your audience engaged, and come back refreshed, not scrambling.

Here's what we'll cover:

1. Why staying 3–4 episodes ahead is the ultimate safety net

2. How "evergreen episodes" save you when life throws curveballs

3. My system for doubling up before your time off

4. When to record a quick "on vacation" episode and keep it personal

5. How to remix or reintroduce past episodes for fresh value

Taking a podcast break isn't just allowed, it's healthy. With the right planning and systems, you can enjoy a real break while your show keeps doing its job: building your authority and serving your audience.

If your production process feels like a grind, I can help you streamline it. Let's make podcasting easier and more sustainable for you.

📞 Book your free private podcast coaching call at PodcastPerformanceCoach.com

OR JUMP ON MY CALENDAR:

https://calendly.com/timwohlberg

Sick of social media burnout?
Your podcast can fuel your content, boost visibility, and make marketing way easier.

I'm sharing how your podcast can replace social media as your main content engine, without limiting your growth, and how to use your podcast episodes to easily fuel your social media content for the week.

Listen for my '5-post system' for turning one episode into multiple pieces of social media content and explains why social media still matters for discoverability, authority, and podcast guesting opportunities.

You'll also learn how to repurpose your podcast content for your email list, and why this approach saves time, reduces overwhelm, and builds a consistent brand presence everywhere.

If you've been wondering if you can ditch social media and just podcast, press PLAY!

Episode highlights:

1. Why podcasting and social media are teammates, not rivals

2. The 5-post plan for turning one podcast into a week of content

3. How to make your podcast the engine of your entire content strategy

4. Why social proof and visibility still matter for growth

The "OPP Strategy" I talk about in episode 218).

Book your free private podcast coaching call at
PodcastPerformanceCoach.com

Book your FREE Poodcast Coaching Call:

Get on my calendar here: https://calendly.com/timwohlberg

If your podcast isn't leading listeners directly to your offer, you're losing clients. In this episode, I reveal how to create a clear and quick 'podcast path to profits'.

I share a true story that'll make every podcaster/entrepreneur cringe and rethink how easy (or not) it is for your listeners to take the next step after tuning in.

You'll learn:

✅ Why every extra click between your podcast and your offer costs you conversions

✅ The key links you should include in your show description and show notes

✅ How to use clear CTAs inside your episodes

✅ What "multiple paths" really means and how to avoid turning them into a maze that frustrates and turns off your potential clients.

Today's tip is simple: make your podcast path crystal clear.

If you're forcing listeners to play detective just to find you, they won't. You'll lose them long before they ever reach your offer.

So follow your own path like a listener. If it's confusing, fix it...today. Because clarity equals conversions.

👉 Love what you hear and want to work with me? The path couldn't be easier.

Book your free podcast coaching call by clicking the big orange button at PodcastPerformanceCoach.com

Or get on my calender in 1 click!

https://calendly.com/timwohlberg

See you soon.

Not all podcast coaches are created equal.

You've probably noticed there are a lot of people calling themselves podcast coaches these days. Some can get you launched fast. Some geek out on the gear. Some will help you find your voice. Others tack it on as an "extra" to their business coaching.

So how do you know which one is right for you?

In this episode, I break down five types of podcast coaches you're likely to run into:

1. The Fast-Launch Coach: Great if you just want to hit publish, but risky if your brand and business are on the line.

2. The Technical Coach: Perfect if you've got everything else handled and only need help with editing and equipment.

3. The Performance Coach: The one who helps you sound confident and show up strong behind the mic.

4. The Business Coach with a Podcast: Solid if you already work with them, but often light on the tech and performance side.

5. The Strategic Podcast Coach: This is the coach who does it all. Strategy, content, confidence, tech, consistency. The coach who makes sure your podcast isn't just "out there" but actually grows your authority and delivers ROI.

Today's tip is simple: pick a podcast coach that serves your needs.

If you want to launch fast for fun, grab a launch coach. If you need mic confidence, find a performance coach. But if you want a podcast that serves your business, builds authority, and actually works as a marketing tool… that's where I come in.

It's exactly what we do in our Concept to Casting Podcast Launch and Podcast Tune-Up programs.

Two coaches.

One-on-one.

Not cookie-cutter, no shortcuts, just a podcast that fits your business and your goals.

👉 Book your free podcast coaching call at PodcastPerformanceCoach.com