244 Podcast vs. YouTube Channel: Which is Better for Your Business?

Podcast or YouTube?
Which one should you choose to grow your business?

Where should you start to share your ideas to build your authority best?

The answer isn’t about trends, it’s about your audience, your content, and your ability to show up consistently.

You've likely heard that YouTube is the second biggest search engine and that all entrepreneurs should be on it. And, you've probably also heard that podcasting is a great way to build authority and attract new leads. If both are true, where should you put your content creation efforts?

In this episode, I explain why “who comes before where.”

Here’s what you’ll learn:

1. How your audience’s habits should guide your platform choice.

2. When YouTube is a must (and when audio-only works perfectly).

3. Why podcasting is often the best starting point for entrepreneurs.

4. How to leverage YouTube without the pressure of becoming a YouTuber.

5. The three questions to ask before deciding where to launch.

Spoiler: it’s not one-size-fits-all. The right choice depends on who you serve, what your content demands, and what you can realistically keep up with. Can you show up every week on camera?

Still not sure? Book a free private coaching call, and let’s figure it out together.

👉 Book your free call