Want to attract more buyers and sellers with your podcast?

Here are 3 podcasting tips every real estate agent should know to grow their local authority.

If you're a realtor with a podcast (or thinking about starting one), this episode is a must-listen. In today's real estate market (where every agent is shouting for attention and fighting for listings), podcasting can help you stand out, build trust, and become the go-to expert in your local market. But only if you do it right.

Here are 3 podcasting tips that’ll turn your show into a powerful marketing tool for your real estate business.

Tip #1: Stay Local, Stay Known

If you want to be known as the real estate agent in your city, make your podcast hyper-local. Talk neighborhoods. Talk schools. Talk lifestyle. Your show isn’t for other agents. It’s for home buyers and sellers in your area. So serve them.

Tip #2: Promote the Podcast Like It’s Your Best Listing

Your face is already on signs, cards, and car wraps, so double down on that advertising real estate and add your podcast. Promote it everywhere. Don’t let your podcast be the best-kept secret in your business.

Tip #3: Use Dynamic Content to Stay Evergreen and Relevant

This is the tip that will put you at the front of the pack. Learn how to use dynamic content (a.k.a. dynamic ads) to keep all of your podcast episodes current with timely listings, market updates, and client wins. Yes, even your old episodes will be perpetually fresh.

Bonus Tip: Nail Your CTA

Your podcast is a marketing tool. So treat it like one. I’ll show you how to make your call-to-action clear, compelling, and perfectly aligned with your specialty, whether you help first-time buyers, downsizers, the luxe market, or relocators.

This episode is packed with actionable advice realtors can start using right now to attract more leads, stand out in their local market, and use their voice to build real connections.

Listen in and take the first step toward turning your podcast into a machine that attracts new listings and home-buying clients.

And if you want help getting your real estate podcast working smarter (not just harder), book a free podcast coaching call with me at podcastperformancecoach.com.

If everything is AI-generated, how do you prove you’re real and build trust?

Today I share how to use your podcast to build real trust with real listeners.

Trust is getting harder to earn. With AI flooding the internet, churning out blogs, social posts, and even podcast episodes, people are becoming more skeptical than ever about who (or what) do believe. If they can’t tell whether there’s a real person (with genuine ideas and original ideas) behind the mic, they’re less likely to buy, follow, or even finish the episode.

So, how do you stand out and build the kind of trust that leads to loyalty, leads, and long-term authority?

Podcasting. Done right.

In this episode, I break down 3 things your podcast must do to bridge the growing trust gap:

1. Be consistently YOU (ditch the AI-polished scripts)

2. Make your podcast about THEM (serve your listener)

3. Share real stories (so they know you’re a real and relatable human)

I even share a story about a pants-free coaching call that proves the power of authenticity. Yep, it’s a thing.

If you want to stay listener-centric and keep your voice in your podcast (even if you’re using AI for support), this episode is for you.

Listen now and start building trust and podcast authority.

If you want a few tips on storytelling in your podcast, check out episodes 108, 197, and 234.

Book your free private podcast coaching call at:

https://calendly.com/timwohlberg

Trying to decide between launching a podcast or writing a book? Here’s how to choose the right path for maximum impact.

Someone recently booked a free podcast coaching call with me, and this is exactly the question she was trying to figure out: should she write a book or start a podcast first?

She had big ideas to share, but limited time and energy. Should she invest it in launching a podcast or finally writing that book she’d been thinking about?

It’s a fair question. And like so many things in business, the answer is: it depends.

In this episode, I walk you through what you need to consider before making your decision and reveal the advice I gave her. And no, it wasn't a self-serving 'podcast, of course!'

Here are a few of the key things you need to explore before deciding on the right choice for you:

1. Where you are in clarifying your message

2. Whether or not you already have an audience

3. What you want this content to do for your business and brand

4. If you’ve got any external deadlines (like a publisher)

5. And, of course, your actual capacity (because both DO take time and energy)

This advice isn't off the cuff.

I’ve worked with clients who started with a book and then launched a podcast to support it. Others who started a podcast first and then realized they’ve got a book’s worth of content sitting in their episodes.

And some do both (strategically), so they’re aligned and reinforcing each other.

The key is to zoom out, get clear on your goals, and choose the path (or combo) that makes the most sense for where you are now and where you want to go.

If you’re wondering whether podcasting should be part of your content strategy, or you want help mapping out how it fits with your book plans, I’ve got your back.

Book a free podcast coaching call with me at podcastperformancecoach.com and let’s figure out the next best step for you.

https://calendly.com/timwohlberg