Your podcast audio is quietly killing your authority.

If your mic isn't set up properly, listeners won't trust you long enough to hear your message.

BTW, you might be using your mic wrong without realizing it, so hit play.

If your podcast audio sounds off, your authority takes a hit before you even get a chance to make your point.

I've said this for years, as a podcast coach with over 250 episodes, and I'll say it again: how you sound matters. Poor mic technique doesn't come across as "authentic" or "scrappy." It signals a lack of professionalism, and listeners make that judgment fast.

In this episode, I break down why bad audio costs you trust, why there's no excuse for it anymore, and the single most important fix you can make today to sound more credible instantly. I walk you through how microphones actually work, why so many podcasters point them the wrong way, and the simple visual that will change how you record forever.

This is the quickest win you'll ever get in podcasting. No new gear. No fancy tools. Just better mic awareness and cleaner audio going in.

If you want to know whether your podcast is supporting your business or quietly working against it, grab my free podcast audit. It's a step-by-step process that shows you where authority leaks happen and what to fix first so your podcast actually does its job of generating leads and sales.

👉 Get the free podcast audit here:

https://podcastperformancecoach.com/free-podcast-audit/

EPISODES MENTIONED:

My YOUTUBE video on Mic Placement

Another YOUTUBE Video on Mic Placement

Your podcast needs better stories.

Here are 6 pro moves that make listeners lean in, remember your message, and trust you faster.

In this episode, I break down the storytelling techniques every podcaster should be using, from the power of the pause to open loops, examples, sensory detail, and sharing personal moments with purpose. I even share a story from my radio days that proves how quickly listeners build trust when you let them in.

These storytelling tools are simple to use and instantly upgrade your delivery. They make your episodes more engaging, more memorable, and far more referable. And when your stories are tied directly to your lesson, your podcast becomes a stronger marketing asset for your business.

All supporting links and past episodes mentioned in this tip are available here:

FULL EPISODE SHOW NOTES & LINKS

If this episode has you realizing your podcast needs more than better stories (like stronger alignment with your business or clearer messaging to drive ROI), then book a free, 1:1 podcast coaching call with me at PodcastPerformanceCoach.com. Let's dial in your podcast ecosystem and get your stories working for you.

Get the free Podcast Audit video training:

https://podcastperformancecoach.com/free-podcast-audit/

Authority and sales get a whole lot easier when your podcast does the heavy lifting for you.

Here are two real case studies that show how an intentional podcast can make you referable, generate qualified leads, and help clients pre-convert long before we ever get on a call.

These case studies walk through what actually happens when your show is aligned with your business goals, your message is clear, and your content speaks directly to your ideal listener. You'll hear how one client's podcast led to a referral, three quick binge-listens, a booked call, and a same-day sale because the podcast built trust before they ever met.

I also break down how consistency and clarity helped someone find me through a simple Google search, listen to three short episodes, check my website, and feel confident enough to book a sales call immediately. The podcast did the heavy lifting. The call was a formality.

Then I walk you through what "podcasting with intention" actually means:

• knowing the role your show plays in your marketing

• speaking clearly to your ideal client

• aligning your artwork, promise, and content

• making the path from listener to lead obvious

• reinforcing your authority across your ecosystem

If you're not sure whether your podcast is built to attract clients and build authority the way these case studies show, I've got a tool that will help you assess it.

Get the free Podcast Audit video training:

https://podcastperformancecoach.com/free-podcast-audit/

This training walks you through the six areas that determine whether your podcast is set up to generate leads and make sales easier, or if there are gaps silently working against you.

LINKS:

#246 Make Your Podcast Path Crystal Clear: How to Turn Listeners into Clients (Fast)