Episodios

  • IA X Fresh Clinics: Franziska Iseli- 'Authenticity over algorithms for your branding & marketing strategy'

    IA X Fresh Clinics: Franziska Iseli- 'Authenticity over algorithms for your branding & marketing strategy'
    Jul 8 2025

    This is the third chapter of our mini-series of bonus episodes in collaboration with Fresh Clinics. After 300 episodes we've decided to try something different - recording in a new studio, getting back to real life and in person recordings and to work with Fresh Clinics and some of their brand partners. You can also watch the entire video of these podcasts either on Spotify or our YouTube channel.

    In chapter 3 we host Franziska Iseli (Entrepreneur, marketing and branding specialist and founder of Basic Bananas) We explore her journey from Switzerland to Australia, her transition to become a thriving entrepreneur, and the inception of her company.

    We discuss key marketing strategies, the significance of personalized branding, and the rising importance of AI tools like ChatGPT in business. Our discussion also touches on the nuances of local area marketing, innovative focus groups, and tailored programs. This episode is a comprehensive guide for clinics and small businesses aiming to elevate their marketing game and enhance their entrepreneurial mindset.

    00:00 Introduction

    01:17 Meet Franziska Iseli: A Journey from Switzerland to Australia

    04:07 Entrepreneurial Spirit and Overcoming Challenges

    08:26 The Importance of Marketing and Business Strategy

    10:37 Mindset Shifts and Overcoming Imposter Syndrome

    17:49 Finding Passion and Building a Supportive Environment

    26:23 Marketing Strategies for Small Businesses

    35:20 The Importance of Passion in Marketing

    35:45 Navigating Multiple Marketing Channels

    36:37 Starting with Passion and Measuring Success

    37:29 Diversifying Marketing Strategies

    39:49 Old School Marketing Tactics

    45:01 Leveraging AI for Marketing

    48:09 Effective Social Media Posting

    54:32 Building a Strong Clinic Culture

    57:44 Focus Groups and VIP Programs

    01:01:01 Emerging Trends in Marketing

    01:02:00 The Fresh Clever Bunch Program

    01:03:41 Conclusion and Special Offers

    MORE INFORMATION ABOUT THE FRESH LIFE CONFERENCE

    JOIN OUR PATREON AS A FREE MEMBER TO DOWNLOAD THE STATE OF MEDICAL AESTHETICS REPORT

    SUBSCRIBE TO OUR PATREON FOR EXCLUSIVE PODCASTS, WEEKLY EDUCATIONAL CONTENT & JOIN OUR WHATSAPP COMMUNITY

    CLICK HERE TO BROWSE OUR IA OFFERS FOR DISCOUNTS & SPECIALS

    CLICK HERE IF YOU'RE A BRAND OR COMPANY & WANT TO WORK WITH US

    CLICK HERE TO APPLY TO BE A GUEST ON OUR PODCAST

    CONTACT US
    Más Menos
    1 h y 5 m
  • Dr Lisa Dinley - 'Masterclass Series (Chapter 6) - Juvelook & Lenisna' #305

    Dr Lisa Dinley - 'Masterclass Series (Chapter 6) - Juvelook & Lenisna' #305
    Jul 3 2025

    Episode 305 hosts Dr Lisa Dinley (Dental Surgeon from Nottingham, UK)

    In our 'Masterclass Series' we host global experts to teach us about fillers, bio-stimulators, bio-remodellers, polynucleotides, exosomes and other products. (For toxin insights, check out our other mini-series, 'The Tox Talks')

    In Chapter 6 we explore the new PDLLA-based biostimulators called Juvelook and Lenisna. These are made by Vaim based in South Korea and are soon to be distributed globally by Fillmed.

    We cover the products applications, safety profiles and perceived benefits when compared to other well known biostimulators. Lisa shares her treatment protocols, early insights and research using the products in combination.

    00:00 Introduction to Inside Aesthetics 03:02 Special Guest: Dr. Lisa Dinley 03:20 Dr. Lisa's Background in Aesthetics 04:26 The Dentist-Doctor Debate in Aesthetics 06:20 Introducing Juvelook and Lenisna 12:46 Understanding Collagen and Elastin 18:13 Practical Applications and Patient Considerations 25:07 Reconstitution and Injection Techniques 29:41 Understanding Glass Transition Temperature in Biostimulators 30:22 Addressing Complications and Risks 32:18 Treatment Recommendations and Techniques 33:54 Patient Results and Expectations 35:43 Comparing Biostimulators in the Market 37:42 Exploring Treatment Areas Beyond the Face 44:35 Safety Data and Clinical Research 50:23 Introducing New Products in Clinical Practice 54:50 The Future of Regenerative Aesthetics 01:00:14 Conclusion and Final Thoughts CLICK HERE TO JOIN OUR PATREON FOR ON DEMAND EDUCATION & SUPPORT

    CLICK HERE TO BROWSE OUR IA OFFERS FOR DISCOUNTS & SPECIALS

    CLICK HERE IF YOU'RE A BRAND OR COMPANY & WANT TO WORK WITH US

    CLICK HERE TO APPLY TO BE A GUEST ON OUR PODCAST

    JOIN OUR LISTENER WHATSAPP GROUP & SEND US YOUR COMMENTS, SUGGESTIONS OR JUST SAY HI!

    CONTACT US
    Más Menos
    1 h y 2 m
  • IA X Fresh Clinics: Building a Business in the USA (Chapter 2)

    IA X Fresh Clinics: Building a Business in the USA (Chapter 2)
    Jun 17 2025
    In chapter 2 of our new bonus mini-series with Fresh Clinics we host Dr John Holbrook (Co-founder of Fresh Clinics from Sydney, Australia) & Ryan Bourgeois (Nurse Practitioner from Texas, USA). (If you missed chapter 1, these episodes are published on Wednesday's and chapter 3 will be out on July 9th! You can also watch the entire video of these podcasts either on Spotify or our YouTube channel) In chapter 2 we discuss how two very different businesses established themselves so successfully in the USA - and then eventually became intertwined! We discuss Ryan's transition from acting and TV fame to emergency medicine and then to aesthetics. We get insights into his opening and operating of his successful med spa, and the vital role of proper training, dedication, ethics and compliance. John sheds light on Fresh Clinics' innovative approach to supporting med spas in the USA. Practical business advice and the future of injectables, including the role of AI and bio-regenerative treatments, are also explored. This episode underscores the importance of education, safety, and strategic business planning in the competitive and evolving aesthetic industry. 00:00 Introduction 00:56 Today's Topic and Guests 01:35 Ryan's Journey into Aesthetics 05:06 The Evolution of Aesthetic Treatments 13:55 Fresh Clinics' Expansion and Services 23:24 The Genesis of Bougie Aesthetics 32:32 Marketing Strategies and Clientele Evolution 36:41 Navigating Regulatory Challenges in the US and Australia 40:17 Operational Models and Compliance in Med Spas 50:59 Balancing Clinical Duties and Business Management 55:06 Future Trends in Aesthetic Medicine and AI Integration 01:05:23 Final Thoughts and Special Offers SPECIAL OFFER: As mentioned in this podcast, Fresh Clinics are offering our listeners a $500 credit to use on skincare or training when signing up! Use the links below and submit an enquiry to get started: IF YOU'RE BASED IN AUSTRALIA IF YOU'RE BASED IN THE USA FRESHLIFE CONFERENCE 2025: FreshLife is happening from September 2nd to 4th at Howard Smith Wharves in Brisbane! You don’t have to be a Fresh member to come along — it’s open to everyone! Click here for more info and ticketing IA LINKS: SUBSCRIBE TO OUR PATREON FOR EXCLUSIVE PODCASTS, WEEKLY EDUCATIONAL CONTENT & JOIN OUR WHATSAPP COMMUNITY CLICK HERE TO BROWSE OUR IA OFFERS FOR DISCOUNTS & SPECIALS CLICK HERE IF YOU'RE A BRAND OR COMPANY & WANT TO WORK WITH US CLICK HERE TO APPLY TO BE A GUEST ON OUR PODCAST CONTACT US
    Más Menos
    1 h y 7 m
  • Dr Jake Sloane & David Segal - What's trending in aesthetics (Chapter 12)' #304

    Dr Jake Sloane & David Segal - What's trending in aesthetics (Chapter 12)' #304
    Jun 12 2025

    Episode 304 showcases our hosts Dr Jake Sloane & David Segal.

    In our 'What's trending in Aesthetics?' episodes we discuss popular topics doing the rounds on social media, issues being debated in injector forums or items showcased on the news. We'll cover controversies, big stories and themes that have got injectors and our industry talking.

    In chapter 12 we discuss the decline of HA filler use around the world and the rise of biostimulators. We then predict a future potential serious problem as a result of this new trend.

    We reflect on how these trends intersect with the continuing consolidation on the market and pressures on clinics, suppliers and the shifting role of pharma BDM's (reps).

    We then explore the ramifications of the FDA's decision to compounded GLP 1 medications in the USA.

    Finally we update our audience about our IA Competition draw (join us tonight on IG Live), new bonus content, and Dr Jake & David's upcoming travel plans.

    00:00 Introduction

    00:31 Exciting Announcements and Updates

    01:28 Exploring Bonus Content and Collaborations

    03:50 Trends in Aesthetic Treatments

    05:36 Concerns with Overuse of Biostimulators

    12:21 Regenerative Aesthetic Solutions

    21:04 Counterfeit Devices in the Market

    23:27 The Risks of Buying Aesthetic Products

    23:55 Economic Pressures and Desperate Solutions

    24:26 Counterfeit Products and Regulatory Support

    27:25 The Role of Reps in the Changing Market

    36:25 Compounded Drugs and FDA Regulations

    43:10 Final Thoughts and Upcoming Content

    CLICK HERE TO JOIN OUR PATREON FOR ON DEMAND EDUCATION & SUPPORT

    CLICK HERE TO BROWSE OUR IA OFFERS FOR DISCOUNTS & SPECIALS

    CLICK HERE IF YOU'RE A BRAND OR COMPANY & WANT TO WORK WITH US

    CLICK HERE TO APPLY TO BE A GUEST ON OUR PODCAST

    JOIN OUR LISTENER WHATSAPP GROUP & SEND US YOUR COMMENTS, SUGGESTIONS OR JUST SAY HI!

    CONTACT US
    Más Menos
    45 m
  • Telisa Larken & Jill McIver - 'The Business of Injecting (Chapter 18)' #303

    Telisa Larken & Jill McIver - 'The Business of Injecting (Chapter 18)' #303
    Jun 5 2025
    Episode 303 hosts Telisa Larken (Registered Nurse from Newcastle, Australia) and Jill McIver (Registered Nurse from Sydney, Australia). In 'The Business of Injecting' episodes we host injectors and clinic owners to discuss all aspects of the business side of their clinic. We analyse their financial struggles and challenges, difficult decisions, friction points, staffing, hiring, firing and other topics relevant for aesthetic business owners. In this episode we host two quite different clinic owners to share and reflect on their businesses. Our guests share their journeys, insights into the initial challenges of opening, how they market, find new staff and more. Our conversation also highlights the importance in Australia for nurses to have a reliable scripting partner in InstantCosmetics - to support their compliance, purchasing of products, training and upskilling. 00:00 Introduction 00:33 Partnership with InstantCosmetics 00:56 Final IA Competition Announcement (Ending tonight!) 01:58 Meet Telisa Larken: The Injectables Queen 03:59 Jill McIver's Journey in Aesthetics 05:38 Starting and Growing Your Own Clinic 09:36 Challenges and Strategies in Clinic Management 15:45 Expanding Services: Injectables to Skin 18:49 Investing in Devices and Technology 26:21 Scaling Up: Opening Multiple Clinics 36:13 Overcoming Initial Hesitations and Marketing Success 38:10 Support from InstantCosmetics 39:13 Day-to-Day Operations with Instant Cosmetics 43:25 Navigating Regulations and Legal Support 46:19 Choosing Products and Managing Stock 55:56 Recruitment and Team Management 59:34 Marketing Strategies and Community Engagement 01:05:32 Reflections and Future Plans 01:15:53 Final Thoughts and Advice This episode was supported by InstantCosmetics APPLY FOR OUR IA COMPETITION (This closes midnight tonight AEST!) SUBSCRIBE TO OUR PATREON FOR EXCLUSIVE PODCASTS, WEEKLY EDUCATIONAL CONTENT & JOIN OUR WHATSAPP COMMUNITY CLICK HERE TO BROWSE OUR IA OFFERS FOR DISCOUNTS & SPECIALS CLICK HERE IF YOU'RE A BRAND OR COMPANY & WANT TO WORK WITH US CLICK HERE TO APPLY TO BE A GUEST ON OUR PODCAST CONTACT US
    Más Menos
    1 h y 19 m
  • Industry Update with Charlie Abboud: A solution for Queensland's Nurse-led clinics (Chapter 4)

    Industry Update with Charlie Abboud: A solution for Queensland's Nurse-led clinics (Chapter 4)
    Jun 3 2025

    In these bonus episodes called 'Industry Updates', we bring you up to speed with news of important and pressing issues. These episodes are published ad hoc on Wednesdays and do not replace our usual Friday podcasts.

    Chapter 4 of our Industry Updates hosts Charlie Abboud (Head of InstantCosmetics, Australia)

    In this short episode we overview the regulatory changes in Queensland, Australia. These laws have mostly impacted nurse-led clinics causing significant confusion, anxiety and in some cases, the decision has already been made to close their premises. Our conversation covers InstantCosmetics proposed solution for clinics affected by these changes: pharmacy-dispensed medicines in partnership with Chemists2U. 00:00 Introduction 00:33 Regulatory Updates in the Australian Aesthetics Industry 01:18 Re-intrioducing Charlie Abood from InstantCosmetics 01:50 Understanding Queensland's New Regulations 05:08 Navigating the Dispensing Model 06:34 Challenges and Solutions for Nurse-Led Clinics 09:58 Logistics and Practical Considerations 16:03 Future Implications and Nationwide Impact 26:54 Conclusion and Final Thoughts DONT FORGET TO ENTER OUR IA COMPETITION (APPLY BY JUNE 6TH!) JOIN OUR PATREON FOR EDUCATION , SUPPORT & JOIN OUR WHATSAPP COMMUNITY

    BROWSE OUR IA OFFERS FOR DISCOUNTS & SPECIALS

    YOU'RE A BRAND OR COMPANY & WANT TO WORK WITH US

    APPLY TO BE A GUEST ON OUR PODCAST

    CONTACT US
    Más Menos
    28 m
  • Dr Steven Liew - 'Masterclass Series (Chapter 5) - Rejuran & polynucleotides' #302

    Dr Steven Liew - 'Masterclass Series (Chapter 5) - Rejuran & polynucleotides' #302
    May 29 2025

    Episode 302 hosts Dr Steven Liew (Plastic Surgeon from Sydney, Australia)

    In our 'Masterclass Series' we host global experts to teach us about fillers, bio-stimulators, bio-remodellers, polynucleotides, exosomes and other products. (For toxin insights, check out our other mini-series, 'The Tox Talks')

    In Chapter 5 we explore the growing interest in polynucleotides, with a particular focus on the brand Rejuran.

    We delve into the science behind polynucleotides and their application in facial aesthetics, skin regeneration and wound healing.

    Our conversation unpacks patient selection, injection techniques, and how to set realistic expectations. We also discuss the differences between various polynucleotide products and how they can be combined with other aesthetic treatments for enhanced results.

    00:00 Introduction

    02:03 Introducing Our Guest: Dr. Steven Liew

    05:00 Understanding Polynucleotides and Their Applications

    22:05 Consultation and Treatment Protocols

    36:34 Injection Techniques and Best Practices

    40:32 Optimising DNA Technology

    41:01 European vs. Korean Polynucleotides

    42:33 Ethical and Sustainable Practices

    43:23 Managing Pain During Procedures

    45:18 Dosage and Application Techniques

    46:40 Complications and Safety Measures

    51:15 Combining Treatments and Techniques

    57:09 Patient Selection and Expectations

    58:31 Advertising and Profitability

    01:08:59 Final Thoughts and the Rejuran Academy in Sydney

    APPLY FOR OUR IA COMPETITION

    SUBSCRIBE TO OUR PATREON FOR EXCLUSIVE PODCASTS, WEEKLY EDUCATIONAL CONTENT & JOIN OUR WHATSAPP COMMUNITY

    CLICK HERE TO BROWSE OUR IA OFFERS FOR DISCOUNTS & SPECIALS

    CLICK HERE IF YOU'RE A BRAND OR COMPANY & WANT TO WORK WITH US

    CLICK HERE TO APPLY TO BE A GUEST ON OUR PODCAST

    CONTACT US
    Más Menos
    1 h y 13 m
  • IA X Fresh Clinics: The State of Medical Aesthetics (Chapter 1)

    IA X Fresh Clinics: The State of Medical Aesthetics (Chapter 1)
    May 27 2025

    This is the first chapter of a new mini-series of bonus episodes in collaboration with Fresh Clinics. After 300 episodes we've decided to try something different - recording in a new studio, getting back to real life and in person recordings and to work with Fresh Clinics and some of their brand partners.

    Three episodes will be published on Wednesday's (today, June 18th & July 9th) and a new killer feature is that you'll be able to watch the entire video of these podcasts either on Spotify or our YouTube channel!

    In chapter 1 we host both of the co-founders of Fresh Clinics, Dr John Delaney & Dr John Holbrook. In this episode we discuss the findings of their comprehensive survey of around 200 Australian clinics, highlighting trends and challenges in the industry.

    Key topics include the impact of new regulations, the role of business skills in clinical practices, and the evolving landscape of marketing strategies within the aesthetics sector. Our conversation touches on the integration of wellness and regenerative health with aesthetics, the importance of product quality over price, and the future growth of the industry.

    00:00 Introduction to our New Miniseries

    00:29 Our Guests

    01:50 State of Medical Aesthetics: Survey Insights

    09:00 Business Challenges in Aesthetics

    17:02 Regulatory Concerns and Their Impact

    24:23 Entrepreneurship and Business Strategy

    32:57 Addressing Price Increases and Business Diligence

    33:27 Mastering Financial Conversations with Patients

    34:00 Case Study: Financial Discrepancies and Solutions

    34:54 The Role of Social Media in Marketing

    36:54 Building Local Community and Patient Referrals

    38:45 Realigning Business Expectations and Industry Maturation

    41:12 Trends in Aesthetic Treatments and Hybrid Healthcare

    44:09 Blurring Lines Between Wellness and Aesthetics

    47:45 Importance of Skincare in Clinics

    52:42 Choosing Suppliers: Quality Over Price

    58:26 Challenges and Opportunities in Product Training

    01:01:19 Future Growth and Technological Integration

    01:04:30 Special Offers and Upcoming Events

    APPLY FOR OUR IA COMPETITION

    THE STATE OF MEDICAL AESTHETICS REPORT

    MORE INFORMATION ABOUT THE FRESH LIFE CONFERENCE

    JOIN OUR PATREON AS A FREE MEMBER TO DOWNLOAD THE STATE OF MEDICAL AESTHETICS REPORT

    SUBSCRIBE TO OUR PATREON FOR EXCLUSIVE PODCASTS, WEEKLY EDUCATIONAL CONTENT & JOIN OUR WHATSAPP COMMUNITY

    CLICK HERE TO BROWSE OUR IA OFFERS FOR DISCOUNTS & SPECIALS

    CLICK HERE IF YOU'RE A BRAND OR COMPANY & WANT TO WORK WITH US

    CLICK HERE TO APPLY TO BE A GUEST ON OUR PODCAST

    CONTACT US
    Más Menos
    1 h y 6 m