Are you a CEO, coach, or consultant who's growing but feels increasingly out of alignment? 📈 You've been taught to hustle, chasing visibility and saying YES to every opportunity, leaving you exhausted, overwhelmed, and disconnected. This isn't sustainable business growth, it's survival mode.

In this transformative episode of Influence & Growth Mastery Podcast, we challenge traditional business strategy that ignores YOU. Discover how to build your strategy from the inside out, honoring your energy, vision, and the season of your life. Stop reverse-engineering someone else's funnel and start designing a liberated business that truly thrives.

We dive deep into why:

• More systems, software, and structure often lead to more disconnection.

• Burnout is a sign of broken boundaries, not ambition.

• Strategy is about relationship and relational leverage, not just rigidity or logic.

Key Takeaways from This Episode:

• The Problem with Traditional Strategy

• Strategy from the Inside Out

• The Power of Relationship & Community

• Practical Steps to Reclaim Your Time

• Scaling Clarity, Not Chaos

Episode Chapters for Easy Navigation:

• 00:00 Introduction: Building Strategy from the Inside Out

• 02:16 Identifying the Problem with Traditional Strategies

• 05:13 The Importance of Clarity and Alignment

• 07:16 Creating a Strategy that Honors Your Energy

• 12:10 Practical Steps to Apply the New Strategy

• 15:30 Conclusion: Join the Community and Grow Together

Connect with Tonya Gossage & Get More Resources:

• Alignable: https://www.alignable.com/little-rock-ar/tonya-gossage-gossage-consulting

• LinkedIn: https://www.linkedin.com/in/tonyagossage/

• Gossage Consulting Website: https://www.gossageconsulting.com/

• Free Course: The Revenue Connectors Blueprint: https://highticket.gossageconsulting.com/theconnectorsrevenueblueprint

• Subscribe to My Newsletter: Influence & Growth Weekly: https://www.linkedin.com/newsletters/influence-growth-weekly-7339697604038967296/

Join The Power Connectors (Free Executive Plan): https://www.thepowerconnectors.org/join

Are you a CEO or leader caught in the hustle trap? Many executives feel exhausted and stuck, constantly pushing without a clear strategy. This episode challenges the conventional hustle-based approach, showing you how to achieve sustainable, liberated business growth by building credibility and strategic relationships over fleeting visibility. Ditch burnout for true impact.

What You'll Learn & Key Takeaways:

• Escape the Hustle Trap: Understand why the "always-on" mentality leads to exhaustion, not true progress.

• Survival Mode vs. Real Growth: Identify if your current efforts are merely keeping you afloat or genuinely expanding your influence.

• The Power of Credibility: Learn why building authentic trust and reputation outweighs constant self-promotion.

• Strategic Relationships for Impact: Discover how cultivating key connections leads to sustainable and referral-driven growth.

• Designing Your Growth System: Gain insights into a practical, holistic system for intentional visibility, consistent scalable actions, and lasting impact.

Episode Sections for Easy Navigation:

• 00:00 The Cost of Hustle
• 00:55 The Overwhelming Calendar
• 01:47 Survival Mode in Business
• 03:42 The Trap of Hustle-Based Growth
• 04:11 Building Credibility Over Visibility
• 04:57 The Need for a System
• 05:35 Designing a Sustainable Strategy
• 07:16 Invitation to Escape the Hustle

Connect With Tonya:

• Alignable: https://www.alignable.com/little-rock-ar/tonya-gossage-gossage-consulting

• Linkedin: https://www.linkedin.com/in/tonyagossage/

• Gossage Consulting Website: https://www.gossageconsulting.com/

• Free Resource: How to Delegate, Automate & Elevate Your Brand Authority: https://chaostoclarity.gossageconsulting.com/

• Subscribe to My Newsletter: Influence & Growth Weekly: https://www.linkedin.com/newsletters/influence-growth-weekly-7339697604038967296/

The modern business world often pushes for relentless growth, but at what cost? Many leaders are seeking a more sustainable path—one that aligns with their personal values and long-term well-being, not just quarterly numbers. If you're an overachiever feeling stuck or exhausted by the traditional growth playbook, this episode is for you. We redefine strategy, moving beyond chasing external metrics to designing for internal alignment, clarity, and authentic relational leverage. Learn how to simplify your approach, unlock powerful discernment, and create a strategic framework that truly serves your vision for a balanced, impactful future.

Key Takeaways And Timestamp

00:00 Introduction: You're Not Alone

01:05 The Wall: Recognizing Burnout

01:23 The Real Strategy: Clarity and Discernment

02:33 Personal Experience: Learning the Hard Way

03:17 Simplifying for Alignment

04:20 New Lens: Relational Leverage

05:08 Conclusion: Honoring Your Capacity

Connect With Tonya

Alignable: https://www.alignable.com/little-rock-ar/tonya-gossage-gossage-consulting

Linkedin: https://www.linkedin.com/in/tonyagossage/

Gossage Consulting Website: https://www.gossageconsulting.com/

How to Delegate, Automate & Elevate Your Brand Authority: https://chaostoclarity.gossageconsulting.com/

Subscribe to My Newsletter: https://www.linkedin.com/newsletters/influence-growth-weekly-7339697604038967296/

#influenceandgrowthweekly #BusinessStrategy #LeadershipDevelopment #PersonalGrowth #BurnoutPrevention #WorkLifeBalance #StrategicAlignment #Clarity #Discernment #RelationalLeverage #SustainableGrowth #FutureOfWork #Entrepreneurship #Podcast #NewEpisode

In this episode of the Influence and Growth Mastery Podcast, host Tonya Gossage, strategic growth consultant and creator of the CEO Operating System, chats with Monique de Maio, founder and CMO of On-Demand CMO.

Have you ever wondered what truly makes a brand unstoppable? Or how to attract those high-ticket clients and build powerful referral networks without burning out? Monique, a 27-year veteran business consultancy leader, author, and speaker, dives deep into these very questions. She shares critical strategies for CEOs and entrepreneurs looking to "build authentic, high-impact brands and scale smarter".

Are you a "generalist" struggling to gain trust and drive sales? Monique reveals why "niching down" is absolutely essential for your success. We also explore the crucial alignment between your personal and business brands, and how the "art of storytelling" can forge incredibly deep connections with your audience. Plus, discover practical steps for analyzing your client base to identify and replicate your most profitable customers.

Monique emphasizes that "marketing strategies must always connect back to core business objectives and profitability". But how do you ensure your marketing advice is truly objective? We tackle the value of "agnostic" advice when selecting solutions. You'll also hear inspiring insights from Monique's journey as a multilingual immigrant, martial arts black belt, and empowering mentor, alongside a powerful definition of "true leadership".

Ready to transform your brand and scale your business without burnout? Tune in!

Connect With Tonya:

Linkedin: https://www.linkedin.com/in/tonyagossage/

Gossage Consulting Website: https://www.gossageconsulting.com/

How to Delegate, Automate & Elevate Your Brand Authority: https://chaostoclarity.gossageconsulting.com/

Subscribe to My Newsletter: https://www.linkedin.com/newsletters/influence-growth-weekly-7339697604038967296/

Connect with Monique de Maio:

Linkedin: https://www.linkedin.com/in/moniquedemaio/

Personal Website: https://moniquedemaio.com

Business Website: https://ondemandcmo.com

Podcast: "Possibilities with Monique de Maio"

Book: "Seven Secrets to Creating A Life You Love"

Takeaways

• Clarifying your personal "WHY" is the foundation of an unstoppable brand.

• Niching down is essential for building trust and sales, avoiding the "generalist" trap.

• Aligning personal and business brands is crucial for brand consistency.

• Storytelling is a powerful tool for building deep connections with your audience.

• Analyzing your client base helps identify and replicate profitable customers.

• Marketing strategies must always link to core business objectives and profitability.

• Objective, "agnostic" advice is vital when choosing marketing solutions.

• Leadership involves empowering and guiding others.

• Outsourced CMOs can provide unified and objective marketing strategies.

• Retention and growth are as important as attracting new clients.

Chapters

00:00 Introduction to the CEO's Journey

00:34 Welcome to Influence and Growth Mastery Podcast

01:13 Meet Monique de Maio: A Trailblazing Leader

03:22 The Importance of a CEO's Personal Why

09:20 Aligning Personal and Business Brands

13:14 The Power of Storytelling in Branding

18:35 Avoiding the Trap of Being a Generalist

20:51 Identifying Your Ideal Customer

21:28 The Role of Pricing in Business Strategy

23:43 The Importance of Retention and Growth

25:37 Benefits of an Outsourced CMO

27:45 Creating a Unified Marketing Strategy

30:20 The Process of Business Analysis

37:27 Final Thoughts and Advice

#InfluenceAndGrowthWeekly #StrategicGrowth #CEOOperatingSystem #PersonalBranding #ReferralMarketing #leadership

In this episode of the Influence and Growth Mastery Podcast, host Tonya Gossage speaks with Frania K. Isley, founder of Shiro Empowered, who shares her journey of resilience through personal challenges such as a life-altering car accident and divorce. Frania discusses the importance of maintaining a positive mindset, the impact of personal struggles on professional growth, and her mission to empower women navigating difficult transitions. The conversation highlights strategies for building connections, rediscovering identity, and the significance of small wins in personal development. In this engaging conversation, Franya K. Isley and Tonya Gossage discuss the importance of affirmations, building confidence, and the power of belief in personal and professional growth. They explore how visibility in business can be enhanced through community engagement and consistent messaging. The dialogue emphasizes the significance of self-worth and the impact of positive reinforcement in overcoming challenges. Franya shares her journey and insights on embracing change, while Tonya highlights the importance of creating a supportive environment for growth. Together, they inspire listeners to recognize their potential and strive for empowerment.

Gossage Consulting Website: https://www.gossageconsulting.com/

How to Delegate, Automate & Elevate Your Brand Authority: https://chaostoclarity.gossageconsulting.com/

Connect with Franya K. Isley:

info@sheroempowered.com

https://sheroempowered.com/

Facebook: https://www.facebook.com/people/SHero-Empowered/61557292831636/

Instagram: https://www.instagram.com/sheroempowered/

LinkedIn: https://www.linkedin.com/in/franya-isley-087bb449/

Takeaways

• Frania's journey emphasizes the power of resilience and positivity.
• Overcoming trauma can lead to personal and professional growth.
• Empowering women involves helping them reclaim their identities.
• Networking and building relationships are crucial for success.
• Small wins are essential for building confidence and momentum.
• Understanding love languages can improve communication in relationships.
• Exploratory calls help tailor support to individual needs.
• Patience is a vital skill learned through adversity.
• Women often need guidance to navigate their personal challenges.
• Frania's approach focuses on actionable steps and community support. Affirmations can significantly boost self-worth and confidence.
• Visibility in business is crucial for attracting clients.
• Building a supportive community can enhance personal growth.
• Confidence is often lacking in women compared to men.
• Embracing change is essential for personal and professional development.
• Self-reflection helps in recognizing one's strengths and weaknesses.
• Belief in oneself is foundational for success.
• Creating a positive environment fosters growth in children.
• Legacy is about helping others discover their true selves.
• Personal development is a continuous journey of learning and growth.

Chapters

00:00 Introduction to Influence and Growth Mastery Podcast

01:09 Frania K. Isley: A Journey of Resilience

03:44 Overcoming Challenges: The Power of a Positive Mindset

08:25 From Personal Struggles to Professional Growth

12:14 Empowering Women: The Birth of Shiro Empowered

15:23 Building Connections: Networking Strategies for Success

18:33 Navigating Change: Helping Women Rediscover Themselves

22:39 The Importance of Small Wins in Personal Growth

25:28 Exploratory Calls: Tailoring Support for Individual Needs

29:02 Empowering Through Affirmations

32:44 Building Visibility and Community

36:58 Confidence and Self-Worth

40:00 Embracing Change and Overcoming Challenges

43:12 The Power of Belief and Legacy

In this episode of the Influence and Growth Mastery Podcast, host Tonya Gossage speaks with Eileen Snover, a visibility and messaging expert. Eileen shares her journey from being a full-time educator to becoming a successful entrepreneur, discussing the challenges she faced and the importance of building a growth mindset. The conversation delves into networking strategies, overcoming fear, and the role of AI in business. Eileen emphasizes the significance of real relationships and the need for authenticity in personal branding. In this conversation, Tonya Gossage and Eileen Snover explore the complexities of communication in the age of AI, emphasizing the importance of human connection, the challenges of language barriers, and the impact of technology on jobs and education. They discuss the balance between utilizing AI tools and maintaining authenticity in writing, as well as the necessity of a growth mindset in adapting to rapid changes in technology. The conversation culminates in a discussion about leaving a legacy of empowerment for women in business.

Gossage Consulting Website: https://www.gossageconsulting.com/

How to Delegate, Automate & Elevate Your Brand Authority: https://chaostoclarity.gossageconsulting.com/

Connect with Eileen Snover:

http://www.pathfindermarketingmagic.com

Facebook: https://www.facebook.com/pathfindermarketingmagic

YouTube: https://www.youtube.com/@PathfinderMarketingMagic-i3e

Chapters

00:00 Introduction to the Podcast and Guest
02:04 Eileen's Journey from Education to Entrepreneurship
06:09 Overcoming Challenges in Transitioning Careers
09:51 The Importance of Growth Mindset
13:58 Networking Strategies for Entrepreneurs
18:03 Embracing Fear and Growth Opportunities
21:57 Incorporating AI in Business Strategies
24:55 Navigating the Noise: Overcoming FOMO in Communication
25:32 The Power of Language: Simplifying Communication
27:07 Human Connection vs. AI: The Importance of Personal Experience
29:26 The Impact of AI on Jobs: A Double-Edged Sword
30:30 Embracing AI: The Balance Between Use and Over-Reliance
31:59 AI in Education: Teaching Students to Use Technology Wisely
33:19 Evaluating AI Outputs: Ensuring Authenticity in Writing
36:49 Staying Adaptable: Navigating the Rapidly Changing Tech Landscape
38:58 Growth Mindset: Learning from Failures and Adapting
42:20 Leaving a Legacy: Empowering Women in Business

In this episode, Tonya Gossage interviews Ferna Majewicz, who shares her journey from being a concerned mother seeking safe cleaning products to becoming a successful network marketer with Shackley. Ferna discusses the challenges she faced, including skepticism from family and the learning curve of network marketing, while emphasizing the importance of connections and perseverance in building her business over 43 years. In this conversation, Ferna Majewicz shares her extensive experience in network marketing, discussing the evolution of networking from in-person meetings to virtual communities. She emphasizes the importance of building relationships, listening to others, and helping them solve problems as key components of success in business. Ferna also highlights the legacy aspect of her work with Shackley, illustrating how network marketing can be a generational business that continues to support communities over time.

Gossage Consulting Website: https://www.gossageconsulting.com/

How to Delegate, Automate & Elevate Your Brand Authority: https://chaostoclarity.gossageconsulting.com/

Connect with Ferna:

https://us.shaklee.com/en_US/ferna/storefront

Facebook: https://www.facebook.com/ferna.majewicz

Takeaways

• The podcast focuses on influence, growth, and networking.
• Ferna's journey began with a concern for safe products for her children.
• She discovered Shackley products through a friend's introduction.
• Basic H cleaning product had a significant impact on her household.
• Ferna transitioned into network marketing to connect with others.
• Family skepticism is a common challenge in network marketing.
• Building a business takes time and perseverance.
• Ferna has been in the business for 43 years, supplementing her retirement income.
• The importance of adapting to new technologies and products over time.
• Ferna emphasizes the joy of being an active grandmother. Ferna's journey in network marketing began with limited understanding.
• In-person networking has evolved into virtual communities.
• Building a community is essential for successful networking.
• Listening is a crucial skill in networking and business.
• Success is defined by the ability to help others.
• Network marketing is often misunderstood and carries misconceptions.
• Transparency and flexibility are vital in network marketing.
• Creating a legacy through business can impact future generations.
• Helping others can lead to personal success and growth.
• Networking is about building relationships, not just selling.

In this episode, Tonya Gossage discusses the advantages of warm introductions over traditional marketing funnels. She emphasizes that warm referrals not only close faster but also have a higher retention rate. By sharing a personal success story, she illustrates how leveraging a network can lead to quicker and more effective business solutions. Tonya provides actionable insights on building trust-based relationships and the importance of leading with value to enhance referral opportunities. She concludes by inviting listeners to join her private connector network, highlighting the potential of contacts as capital.

https://gossageconsulting.com/

Takeaways

• Warm introductions close faster and convert higher than funnels.
• Funnels can be slow, expensive, and exhausting for CEOs.
• Warm referrals have a 70% faster closing rate and 37% higher retention.
• Trust is borrowed from the person making the introduction.
• Building trust-based relationships is crucial for effective networking.
• Lead with value and insight to encourage referrals.
• Make every introduction count to maximize your network's potential.
• Your contacts are valuable assets if utilized correctly.
• Simplifying processes can lead to greater success.
• Joining a connector network can enhance your business opportunities.

Chapters

00:00 The Power of Warm Introductions
08:05 Building Trust-Based Relationships
10:27 Leveraging Your Network for Success