In this episode, Tonya Gossage emphasizes the importance of saying no in business to protect one's energy, brand, and overall well-being. She discusses how discernment becomes crucial as one advances in their career, and how saying no can lead to better opportunities and alignment with the right clients. By sharing her personal experiences and insights from her human design, Tonya provides a roadmap for listeners to evaluate opportunities and set boundaries that respect their time and energy.

Takeaways

• Saying no is a powerful word in business.
• Discernment is crucial as you advance in your career.
• Saying no is not a rejection, it's a refinement.
• Exclusivity increases perceived value.
• Setting limits helps respect your time.
• Evaluate opportunities based on energy and alignment.
• You are not for everybody; focus on those who align with you.
• Saying no creates space for better yeses.
• Do not compromise your integrity for money.
• Align your business with your core values.
• Align your business with your core values.

In this episode of the Influence and Growth Mastery podcast, Tonya Gossage shares a straightforward three-step delegation game plan designed to help entrepreneurs and CEOs escape the daily grind and focus on their zone of genius. The conversation emphasizes the importance of auditing time, building a 'who' list for effective delegation, and leveraging AI tools to streamline tasks. Tonya encourages listeners to identify tasks that can be delegated or automated, ultimately leading to increased productivity and business growth. The episode concludes with a call to action for listeners to take control of their time and business operations.

Takeaways

• Audit your time to understand where it's going.
• Use three labels: me, delegate, automate.
• Identify tasks that can be delegated or automated.
• Build a 'who' list for effective delegation.
• Networking is key to finding the right people.
• AI can be a valuable team member.
• Focus on revenue-generating tasks.
• Eliminate low-value tasks from your schedule.
• You can reclaim significant time with delegation.
• Strategic delegation leads to business growth.

In this episode of the Influence and Growth Mastery podcast, Tonya Gossage interviews Bill Donoher, who shares his remarkable journey from practicing law to leading in academia and consulting for businesses. They discuss the importance of viewing challenges as opportunities, the role of mentorship in shaping leadership, and the necessity of maintaining a growth mindset in a rapidly changing world. Bill emphasizes the need to prioritize relevant information and avoid distractions, particularly in the age of technology and AI. In this conversation, Tonya Gossage and Bill Donoher explore the significance of networking, the importance of building deeper relationships, and the lessons learned from failures. They discuss strategies for standing out in a competitive market, the essence of influence in leadership, and the legacy one hopes to leave behind. The dialogue emphasizes the long-term nature of relationship-building and the need to focus on connections rather than immediate sales.

Connect with Bill:

https://atlantis-holdings.net/

Takeaways

• Bill Donoher's journey illustrates the importance of flexibility in career paths.
• Challenges can be viewed as opportunities for growth and learning.
• Mentorship can come from both positive and negative examples.
• A growth mindset is essential for continuous learning and adaptation.
• Prioritizing relevant information helps in managing overwhelm.
• Shiny object syndrome can distract from meaningful progress.
• It's important to recognize when to let go of unnecessary information.
• Every experience contributes to a leader's development.
• Being open to new concepts is crucial in today's fast-paced environment.
• Focus on what is immediately relevant to your goals. Networking can shift things both professionally and personally.
• Building deeper relationships is key to successful networking.
• Sales often come from relationships built over time, not immediate connections.
• It's important to focus on the relationship rather than the transaction.
• Networking is a long-term process that requires patience and persistence.
• Every conversation is an opportunity to deepen existing relationships or create new ones.
• Assessing your organization objectively can help identify competitive advantages.
• Influence in leadership is about leading towards a shared objective.
• A leader's responsibility is to develop others and help them achieve their goals.
• Leaving a positive impact on others is a key aspect of a meaningful legacy.

In this episode of the Influence and Growth Mastery podcast, Tonya Gossage discusses the importance of building a powerful digital presence and how it serves as a critical business asset. She emphasizes the need for authenticity, strategic engagement, and leveraging feedback to enhance reputation. The conversation also covers crisis management, the necessity of diversifying digital channels, and the role of AI and automation in future-proofing businesses. Tonya concludes with actionable takeaways for listeners to improve their digital presence and reputation.

Takeaways

• Your digital reputation is a business asset.
• Perception equals profits; buyers research before engaging.
• Authenticity and transparency are key to standing out.
• Social media should be used for engagement, not just promotion.
• The 80-20 rule applies: 80% valuable content, 20% promotion.
• Online reviews provide critical insights for improvement.
• Responding to negative reviews can build trust.
• Having a crisis management strategy is essential.
• Diversifying digital channels reduces vulnerability.
• Leverage AI and automation to streamline engagement.

Chapters

00:00 Building a Powerful Digital Presence

02:49 Crafting Your Digital Persona

05:50 Engagement and Influence Strategies

08:46 Leveraging Feedback for Growth

11:56 Crisis-Proofing Your Reputation

14:48 Diversifying Digital Channels

18:09 Future-Proofing with AI and Automation

20:58 Final Takeaways and Action Steps

In this episode of the Influence and Growth Mastery podcast, Tonya Gossage discusses the critical role of trust signals in online business. She explains how trust is the currency of online interactions and outlines a framework for implementing trust signals throughout the buyer's journey. The conversation covers the psychology of trust, the importance of credibility, and how AI can enhance trust-building strategies. Gossage emphasizes the need for continuous measurement and optimization of trust signals to improve conversion rates and customer experience.

Takeaways

• Trust is the currency of any online business.

• 97% of website visitors leave without taking action.

• Trust is like a bank account; positive experiences build trust.

• Integrating trust signals is powerful for conversions.

• Personalize testimonials based on visitor industry for better impact.

• Remove friction during the decision-making process to increase sales.

• AI can optimize trust signals based on visitor behavior.

• Continuous measurement of trust signals is essential for success.

• Small adjustments in trust signal placement can lead to significant impacts.

• Trust is your most valuable asset in business.

In this episode of Influence and Growth Mastery, Tonya Gossage discusses the critical transition from being a hustler to stepping into the role of a CEO. She emphasizes the importance of leadership over hustle, the necessity of building a supportive team, and the creation of systems that allow for business scalability. The conversation highlights key strategies for entrepreneurs to elevate their mindset, delegate effectively, and foster a culture of ownership within their teams, ultimately leading to sustainable business growth.

Takeaways

• Most entrepreneurs start as doers, not CEOs.
• Hustle doesn't scale; leadership does.
• Your business cannot grow if you're stuck in execution.
• Delegation is key to stepping into a CEO role.
• Hire people who are better than you in their strengths.
• Define your role as a CEO and focus on high-value work.
• Create a culture of ownership within your team.
• Systems are essential for business scalability.
• Automate repetitive tasks to free up time.
• Transitioning to CEO mode accelerates business growth.

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Watch on YouTube:

https://youtu.be/xNPJuvl1BFs

In this episode, Tonya Gossage discusses the transformative shift from corporate branding to personal branding, emphasizing the importance of individual authority and credibility in today's marketplace. She outlines strategies for positioning oneself as a thought leader, the necessity of visibility and networking, and the effective use of social media to amplify one's brand. Gossage stresses the significance of consistency in branding efforts and encourages listeners to embrace their unique expertise to make a meaningful impact in their industries.

Takeaways

• Your personal brand is your biggest asset.• People connect with individuals, not faceless corporations. • Positioning yourself as a thought leader requires authenticity. • Visibility is key; be seen in the right places. • Social media is essential for amplifying your brand. • Engagement on social media drives business growth. • Consistency in branding builds trust and recognition. • Your unique insights are valuable; leverage them. • Networking is crucial for business success. • 2025 is poised to be a year of significant impact.

💬 Comment, hit the 👍Like button, 🚀Share this video with your network, and remember to subscribe for more insightful content.

Watch on YouTube: https://youtu.be/bAKWQ3n35Lk

In this episode of Influence and Growth Mastery, Tonya Gossage emphasizes the importance of shifting from traditional marketing strategies to building strategic relationships for business growth. She discusses how trust and connections are the true drivers of success, and provides actionable insights on leveraging networking to create high-value opportunities. Gossage encourages listeners to focus on who they need to meet rather than how to generate leads, and highlights the significance of becoming a connector in their professional circles.

For more resources, visit https://www.gossageperformanceconsulting.com.

Takeaways

• Business growth comes from relationships, not just marketing.
• Ask yourself, 'Who do I need to meet?'
• Leverage strategic networking for exponential growth.
• Focus on who, not how, in your networking efforts.
• Stop treating networking like a numbers game.
• Become a connector to build influence.
• Your brand is defined by what others say about you.
• Identify high-value connections to 10X your business.
• Your best opportunities come from people, not ads.
• Referral marketing is key to business success.

Watch on YouTube: https://youtu.be/wgg2J66eLPc