Mastering Influence and Growth: CEO Strategies

In this episode of the Influence and Growth Mastery Podcast, host Tonya Gossage, strategic growth consultant and creator of the CEO Operating System, chats with Monique de Maio, founder and CMO of On-Demand CMO.

Have you ever wondered what truly makes a brand unstoppable? Or how to attract those high-ticket clients and build powerful referral networks without burning out? Monique, a 27-year veteran business consultancy leader, author, and speaker, dives deep into these very questions. She shares critical strategies for CEOs and entrepreneurs looking to "build authentic, high-impact brands and scale smarter".

Are you a "generalist" struggling to gain trust and drive sales? Monique reveals why "niching down" is absolutely essential for your success. We also explore the crucial alignment between your personal and business brands, and how the "art of storytelling" can forge incredibly deep connections with your audience. Plus, discover practical steps for analyzing your client base to identify and replicate your most profitable customers.

Monique emphasizes that "marketing strategies must always connect back to core business objectives and profitability". But how do you ensure your marketing advice is truly objective? We tackle the value of "agnostic" advice when selecting solutions. You'll also hear inspiring insights from Monique's journey as a multilingual immigrant, martial arts black belt, and empowering mentor, alongside a powerful definition of "true leadership".

Ready to transform your brand and scale your business without burnout? Tune in!

Connect With Tonya:

Linkedin: https://www.linkedin.com/in/tonyagossage/

Gossage Consulting Website: https://www.gossageconsulting.com/

How to Delegate, Automate & Elevate Your Brand Authority: https://chaostoclarity.gossageconsulting.com/

Subscribe to My Newsletter: https://www.linkedin.com/newsletters/influence-growth-weekly-7339697604038967296/

Connect with Monique de Maio:

Linkedin: https://www.linkedin.com/in/moniquedemaio/

Personal Website: https://moniquedemaio.com

Business Website: https://ondemandcmo.com

Podcast: "Possibilities with Monique de Maio"

Book: "Seven Secrets to Creating A Life You Love"

Takeaways

• Clarifying your personal "WHY" is the foundation of an unstoppable brand.

• Niching down is essential for building trust and sales, avoiding the "generalist" trap.

• Aligning personal and business brands is crucial for brand consistency.

• Storytelling is a powerful tool for building deep connections with your audience.

• Analyzing your client base helps identify and replicate profitable customers.

• Marketing strategies must always link to core business objectives and profitability.

• Objective, "agnostic" advice is vital when choosing marketing solutions.

• Leadership involves empowering and guiding others.

• Outsourced CMOs can provide unified and objective marketing strategies.

• Retention and growth are as important as attracting new clients.

Chapters

00:00 Introduction to the CEO's Journey

00:34 Welcome to Influence and Growth Mastery Podcast

01:13 Meet Monique de Maio: A Trailblazing Leader

03:22 The Importance of a CEO's Personal Why

09:20 Aligning Personal and Business Brands

13:14 The Power of Storytelling in Branding

18:35 Avoiding the Trap of Being a Generalist

20:51 Identifying Your Ideal Customer

21:28 The Role of Pricing in Business Strategy

23:43 The Importance of Retention and Growth

25:37 Benefits of an Outsourced CMO

27:45 Creating a Unified Marketing Strategy

30:20 The Process of Business Analysis

37:27 Final Thoughts and Advice

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