Influence and Growth Mastery Podcast Podcast Por Tonya Gossage arte de portada

Influence and Growth Mastery Podcast

Influence and Growth Mastery Podcast

De: Tonya Gossage
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Influence and Growth Mastery is your go-to podcast for understanding the fundamentals of influence and growth in today's world. Join us as we explore top tips and strategies from industry leaders and successful entrepreneurs to help you increase your influence and accelerate your professional and personal growth. Our podcasts feature inspiring interviews, conversations with leading professionals, entrepreneurial advice, actionable insights, and much more! Tune in now to unlock the power of influence and growth mastery!2022 Economía Gestión Gestión y Liderazgo Liderazgo
Episodios
  • Referrals are the NEW SEO: Build a Warm Intro Ecosystem That Delivers Qualified Clients
    Nov 20 2025
    Are you exhausted by the inconsistency of cold leads and instant funnels? For service-based Entrepreneurs, Consultants, and Coaches, warm intro referrals beat every other marketing channel in speed, cost, and conversion. This episode details the system that allows your business to grow while you sleep by creating an intentional Referral Ecosystem. In This Episode, You Will Master: The New Marketing Metric: Referrals as SEO. Learn why dedicating time to building a predictable warm intro system is the highest-leverage activity for sustainable Business Growth, far surpassing cold prospecting. The Secret to Consistent Referrals: Why people don't refer you, and how to fix it with simple steps. Learn to give your network clear triggers and a referral script so they know exactly who to send and why. The Three Pillars of a Warm Intro Ecosystem: Discover the three strategic partner roles you must cultivate immediately: Connectors: The people who know everyone and bridge introductions. Complementarians: The people who serve your exact audience but in a different lane (your highest-value collaborations). Champions: The cheerleaders who naturally believe in your work and motivate your success. Hustle vs. System: Understand why you don't need more time to network, you need a system (AI-powered CRM, authority content, strategic rooms) that does the heavy lifting for you, bringing predictability and stability. The Authority Case Study: Hear the real-world story of a client who went from hiding behind a partner to skyrocketing her agency in three months, solely built on the power of showing up consistently and embracing the Referral Ecosystem. Episode Timestamps ⏰ 00:00 Introduction: The Need for a System 00:55 The Power of Referrals 01:03 Addressing Entrepreneurial Exhaustion 02:23 Building a Referral Ecosystem 04:02 Empowering Your Network 06:47 Strategic Partner Relationships 10:22 Automation and AI in Networking 14:33 Success Stories and Consistency 20:24 Scaling Through Relationships 23:25 Conclusion: Leading with Connection Actionable Takeaway: You don't need to beg for referrals, you need to deserve them. Start leading with connection, define your offer, and build the system today. Success isn't luck; it's a system. Connect With Tonya Gossage: Alignable: https://www.alignable.com/little-rock... LinkedIn: / tonyagossage Gossage Consulting Website: https://www.gossageconsulting.com/ Subscribe to My Newsletter: Influence & Growth Weekly: / influence-growth-weekly-7339697604038967296 Join The Power Connectors (Free Executive Plan): https://www.thepowerconnectors.org/join #ReferralMarketing #SEOStrategy #WarmIntros #StrategicPartnerships #CEOStrategy #BusinessGrowth #ConsultantLife #WarmLeads #NetworkingSystem
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    25 m
  • The People-First Profit Code: How to Stop Punishing A-Players and Scale Your Business
    Nov 11 2025

    Tired of the "do more with less" grind that burns out your best people? In this episode, business psychologist and strategist Lee Walker reveals his "People + Process = Profit" framework that turns your people strategy into your biggest revenue driver.

    This episode is a deep dive into leadership, operational excellence, and human-centered business building. If you are a founder or CEO ready to scale, Lee provides an actionable blueprint for building a team that accelerates your profit, not just your payroll. Learn how he helped one firm grow from 10 to 50 employees and triple its clients, all by fixing the broken systems that hold most businesses back.

    ➡️ Ready to build a team that wants to grow your business? This is your guide.

    TIMESTAMPS:

    ⏰ 00:00 Introduction to People-Centric Business Growth

    ⏰ 01:09 Meet Lee Walker: Business Strategist Extraordinaire

    ⏰ 02:41 Scaling an Accounting Firm: A Case Study

    ⏰ 04:31 The Importance of People Strategy

    ⏰ 05:23 Motivating Innovation in the Workplace

    ⏰ 07:39 Challenges in Corporate Mindset

    ⏰ 10:21 The People Advisory Framework

    ⏰ 17:38 Mindset and Leadership

    ⏰ 19:50 Implementing Change in an Accounting Firm

    ⏰ 25:31 Early Company Structure and Communication

    ⏰ 25:48 Challenges of Scaling Up

    ⏰ 26:20 Supporting Small Businesses

    ⏰ 27:35 Importance of SOPs and Communication

    ⏰ 30:21 The Why Behind Policies

    ⏰ 41:03 Employee Contentment and Loyalty

    ⏰ 49:40 Final Thoughts and Recommendations



    In this masterclass, you will discover:

    ✅ The "People + Process = Profit" Formula: How to stop seeing your team as a cost center and start treating them as your primary profit driver.

    ✅ Are You Punishing Your A-Players?: A critical look at how most companies disincentivize innovation and burn out their top talent.

    ✅ The "Great Employer" Identity: The simple (but profound) mindset shift you must make every day to attract and retain the best people.

    ✅ The 3 Pillars of a Great Asset: Why you need to develop your team's Tool Set, Skill Set, and Mindset to achieve sustainable growth.

    ✅ The "Snippet King" Method: A real-world example of how creating simple tool efficiencies can transform your team's capacity.

    ✅ The Ultimate Leadership Reframe: Why the fear of "What if I train them and they leave?" is less dangerous than "What if I don't, and they stay?"

    Connect With Lee Walker:

    🤝 LinkedIn: https://www.linkedin.com/in/lee-walker-ms-shrm-cp-66a3b8b0/

    🔗 Instagram: https://www.instagram.com/dailydriverconsulting/

    🤝 Tik Tok: https://www.tiktok.com/@dailydriverconsul

    🔗 Facebook: https://www.facebook.com/profile.php?id=61569368444069

    Connect With Tonya Gossage:

    🔗 Alignable: https://www.alignable.com/little-rock-ar/gossage-consulting-llc

    🔗 LinkedIn: https://www.linkedin.com/in/tonyagossage/

    🔗 Website: https://www.gossageconsulting.com/

    🔗 Join The Power Connectors: https://www.thepowerconnectors.org/join

    #Leadership #BusinessGrowth #CEO #CompanyCulture #OperationalExcellence #Founder #PeopleStrategy #Scaling #HR #Profit

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    51 m
  • 🤯 The $100K Referral System for Recurring Revenue
    Nov 4 2025

    Founders, Entrepreneurs, and Business Owners: Are you exhausted by the constant hunt for the next client? Do you start every month at zero, trapped in the unforgiving 30-day sales cycle? Stability doesn't come from harder work or more sales; it comes from stronger alignment and the right Strategic Partnerships.

    In this powerful episode, I reveal the exact system I used to pivot from the corporate banking world to generating recurring revenue from referrals that have paid me for years, with single commissions exceeding $100,000.

    This is the ultimate guide to moving from prospecting to curated collaborations.

    TIMESTAMPS:

    ⏰ 00:00 Introduction: From Corporate Banking to Curating Collaborations

    ⏰ 01:42 The Pivot: From Banking to Business Ownership

    ⏰ 02:07 Discovering the Power of Connecting People

    ⏰ 03:06 Turning Relationships into Revenue

    ⏰ 05:55 The Shift: Monetizing Connections

    ⏰ 06:36 Building Strategic Partnerships

    ⏰ 09:27 The Role of a Connector

    ⏰ 12:19 Creating a System for Referrals

    ⏰ 17:25 The Importance of Integrity and Trust

    ⏰ 20:20 Conclusion: Building Trust Ecosystems

    You Will Discover:

    1. The Pivot Point: What truly drove the shift from closing single transactions in banking to building a profitable Trust Ecosystem in entrepreneurship.

    2. The Connector Skillset: How to recognize and monetize the ability to connect people, turning simple introductions into a core revenue stream.

    3. The System for Compounding Revenue: The essential framework you need (beyond memory or "favorites") to engineer referrals and ensure your pipeline compounds rather than resets every month.

    Learn how to stop asking "Who can I sell to?" and start asking "Who serves my client in a different way?" Your next stage of growth will come from stronger alignment, not harder work.

    Connect With Tonya Gossage:

    🔗 Alignable: https://www.alignable.com/little-rock-ar/gossage-consulting-llc

    🔗 LinkedIn: https://www.linkedin.com/in/tonyagossage/

    🔗 Website: https://www.gossageconsulting.com/

    🔗 Join The Power Connectors: https://www.thepowerconnectors.org/join

    #StrategicPartnerships #RecurringRevenue #Entrepreneurship #SalesStrategy #Monetization #ReferralSystem #BusinessGrowth #LeadGeneration #Founder

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    23 m
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